Episode 129 · Solo episode
Why You Need More Than Just Visibility (And What Other Coaches Fail To Tell You)
· 19 min listen
About this episode
Visibility is becoming a buzzword and I'm here for it, but it isn't enough on its own. I explain why getting in front of the right audience, even a smaller one, beats thousands who never engage or buy, why visibility is only the first step before you nurture and build know, like and trust, and why a launch rarely works the first time you try it.
This Mama Means Business
EP 129: Why You Need More Than Just Visibility (And What Other Coaches Fail To Tell You)
With Kylie Kelly
Listen to the episode
What you'll learn
- Quality Over Quantity: Why visibility itself isn’t enough to focus on. Instead, we need to be getting in front of the right audiences, even if they’re smaller.
- The entire aim of being more visible is about attracting an audience that’s actually interested in what we’re doing, the mission that we are on. An audience of thousands who don't engage with your content or buy your products is not as valuable as a few hundred who do.
- Visibility vs Conversions: There is a common misconception that visibility automatically translates into sales - that’s not the case at all. Visibility is purely the first step in the customer journey, from there you need to nurture them and build a genuine relationship with them, before you start selling.
- How you can nurture your new audience so that they can build the know, like and trust factors with you - so they will buy from you.
- Why it’s important to realise that business is a game of fucking around until something lands - you can’t expect to launch once and for that to instantly work, it rarely does.
I feel like the term ‘visibility’ is becoming a buzz word of late - and I’m here for it. I want business owners to be thinking of ways they can become more visible and get comfortable putting themselves out there while they grow their audience. BUT, there is more to it than just being ‘visible’ - and today, we’re diving into that together!
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