Not because it’s you.
You’re talented.
You’re giving it everything.
You’re the real fucking deal.
But… you do have a problem.
You have an audience problem.
Not enough people know you exist.
So, instead of waiting and wishing that one reel goes viral and solves all your problems (which may I add, very rarely happens) you need to grow your audience.
Like yesterday.
Maybe it’s not enough content.
Maybe it’s too much.
Maybe it’s not cool enough.
Maybe you’re not cool enough.
Maybe this won’t work.
Maybe.
Maybe.
Maybe.
on my email list in 18 months without SOCIAL MEDIA OR PAID ADS
CLIENTS HELPED & SUPPORTED
Years self-employed
I pivoted to an online business.
I didn’t know much…
I didn’t know who I wanted to help…
I didn’t know how this was going to work…
→ BUT- I did know that I HAD to build an audience first.
I spent 10+ years as a wedding photographer, eating baked beans and wondering when I’d get paid next.
I kept thinking that it would pay off one day - but when that day failed to arrive and a pandemic and two kids did instead, I knew it was time to make a change.
I just didn't know how.
I’ve repeated this process again and again.
Through thoughtfully built rooms - summits, collaborations, private spaces, and email - I’ve grown a highly engaged audience and a sustainable business, without relying on social media or paid ads.
More importantly, I’ve helped other women do the same -
shortening the learning curve and building growth that supports real life.
I built another room. Then another.
Same outcome.
More trust. More momentum. More ease.
What mattered wasn’t the platform - it was the container.
I stopped chasing attention and started building environments where relationships could actually form.
I hosted my first online room.
No fancy funnel. No audience hype.
Just the right people, in the right space.
My email list grew quickly.
My first online sales came in - quietly, consistently, and without social media noise.
That was the moment everything clicked:
Visibility didn’t need to be louder. It needed to be intentional.
I was rebuilding my life while trying to rebuild an income.
Two kids. A global pause. A lot of uncertainty.
I knew I didn’t want to hustle online forever, but I also didn’t yet know what would actually work.
What I did know:
If I wanted stability, I couldn’t rely on algorithms or luck.
Instead, this is about building visibility on purpose -
in ways that feel good, sustainable, and aligned with your life.
It’s about filling your email list with the right people
before you launch again.
Before you burn out again.
Before you start questioning your work.
So when you do sell,
you’re not shouting into the void -
you’re speaking to people who already trust you.
And this is where I come in...
These days, I’m still obsessed with email (I mean, it's the highest-converting tool we have!) - but now?
I help my clients become unforgettable.
Because growing a list is just the beginning.
I want you to be seen.
Remembered.
Respected.
And I’m here to help you make that happen - without burning out or sacrificing what matters most.
English Breakfast tea within five minutes of waking.
Laughing with my boys until my stomach hurts.
Movement that reminds me I’m alive (even when I complain about it).
A simple skincare routine - I’ve never slept in makeup.
Not even in my 20s.
Yes, I’m quietly proud of that.
Watching Netflix with Nick - my biggest supporter - and a glass of wine.
Or a G&T. We don’t do favourites around here.
At school pickup.
Recording an episode of The Email Growth Show.
Voice-noting my mastermind clients through their next bold move.
I’d love to say sleeping -
but with two small kids, that’s aspirational at best.
Judgement.
Mum guilt.
Performative small talk.
Saying yes when you mean no.
And country music.
(Unless it’s OG Tay Tay - which barely counts.)
Honesty without the performance.
Clear conversations.
Fast learning over fast hype.
Women being on the same team.
Silver linings.
And doing the uncomfortable thing more often than we’d like - because that’s usually where the shift happens.
Together, we’ll prove that you get to build a sustainable business in a way that feels good, without buying another fucking course or missing out on more family time. You’ll never launch to crickets again or wonder WTF you're doing...
If you’re ready to stop being the best-kept secret in your industry, this is where we begin.