Helping purpose-driven women grow audiences full of ready-to-buy dream clients - without relying on social media, paid ads, or bro marketing.
Inside my Headliner Mastermind, I use my RISE Framework - a visibility-first strategy that helps you Reach, Influence, Scale, and Empower your way to the spotlight.
Not because it’s you.
You’re talented.
You’re giving it everything.
You’re the real fucking deal.
But… you do have a problem.
You have an audience problem.
Not enough people know you exist.
So, instead of waiting and wishing that one reel goes viral and solves all your problems (which may I add, very rarely happens) you need to grow your audience.
Like yesterday.
Maybe it’s not enough content. Maybe it’s too much. Maybe it’s not cool enough. Maybe you’re not cool enough. Maybe this won’t work. Maybe you just need to invest in this one thing.
Maybe. Maybe. Maybe.
on my email list in 18 months without SOCIAL MEDIA OR PAID ADS
CLIENTS HELPED & SUPPORTED
Years self-employed
I pivoted to an online business.
I didn’t know much…
I didn’t know who I wanted to help…
I didn’t know how this was going to work…
→ BUT- I did know that I HAD to build an audience first.
I spent 10+ years as a wedding photographer, eating baked beans and wondering when I’d get paid next.
I kept thinking that it would pay off one day - but when that day failed to arrive and a pandemic and two kids did instead, I knew it was time to make a change.
I just didn't know how.
I continue to play in virtual events - summits, bundles, private podcast collabs, freebie swaps - my email list is now at 7,000+ and I’m consistently making sales every single day, serving incredible women and helping them do the same as I’ve just done in the last 18 months.
I hosted another virtual summit.
Another 600 women were added to my email list. I felt like I stumbled on something super secret & magical. I knew I needed to tell as many women as I could that building your email list gets to be easy - and fun!
Who knew!
I hosted my first online summit. My email list grew from 0 - 600 in ONE week.
I was hooked.
I made my first $$ through an online purchase, it was $27 - while I was asleep. I felt like I had won the lottery. I was on cloud 9… and couldn’t believe that this was a real thing - that it really happened.
I had my second baby, Sammy. I tried to go back to a corporate job (big mistake!) I started to do whatever work I could on the side to pay the bills so I could give myself the gift of time to figure this out.
What did I actually want to do? I had no fucking idea.
Instead, come and do it the fun, fast way - the way that feels good and get’s to be on your own terms.
Filling your email list with new, perfect people BEFORE you try to launch again, so you can stand out AND sell out of your beautiful services.
... and that's where I can help.
These days, I’m still obsessed with email (I mean, it's the highest-converting tool we have!) - but now?
I help my clients become unforgettable.
Because growing a list is just the beginning.
I want you to be seen.
Remembered.
Respected.
And I’m here to help you make that happen - without burning out or sacrificing what matters most.
English Breakfast tea within 5 minutes of waking, tickling and listening to my boys belly laugh, intense gym sessions to remind me that I’m deeply alive and mostly unfit and a good skincare routine. I’ve never slept in my makeup. Even when I was in my 20’s and partying too hard. Impressive right?!
Binging Netflix with Nick, my biggest cheerleader & husband, and a glass of wine. Or a G&T. We don’t play favourites here.
Or doing school pickup, recording an episode of The Email Growth Show or voxering with my Headliner clients about their next bold move. I would love to say sleeping - but with two small kids, I don’t get enough of that.
Judgement or mum guilt, small talk - I’ve been avoiding that since 1985, saying yes when you don’t want to and country music. I can’t stand it. Unless it OG Tay Tay - but then, you can’t really call that country...
Transparency + honesty always which means straight talk + no BS, fast action, the power of sisterhood and women being on the same team, silver linings and getting out of your comfort zone pretty damn often.
Together, we’ll prove that you get to build a sustainable business in a way that feels good, without buying another fucking course or missing out on more family time. You’ll never launch to crickets again or wonder WTF you're doing...
Ready to stop being the best-kept secret in your industry?
Let’s map out a visibility plan that actually works.