Ex wedding photographer turned email nerd. Mum of two. Be warned: will talk you out of posting every chance I get.
As featured in:
A little about me
I spent ten years chasing wedding bookings, then a few more chasing likes for a business that wasn't paying the bills. And honestly? I'm done chasing anything now.
These days I build audiences the slower, sturdier way. Email lists. Real relationships. Rooms worth being in. No algorithm required. No content treadmill. No pretending you enjoy showing up every day.
Maybe you're posting (or not posting) and still wondering where your next client is coming from. Maybe your list has stalled, or it's growing and nobody's buying. I've asked myself every single one of those questions. More than once.
Here's the short version of how I found some answers.
Done chasing How it all unfolded
The short version of a very long story.
10+ years
I was an international wedding photographer. I loved the work. I did not love the feast and famine that came with it, through the highs and lows of the wedding seasons.
2020
Two kids under two and a global pause I did not see coming. After refunding two years' worth of wedding bookings and almost going bankrupt, I hung up my straps. I knew I didn't want a business that depended on being online every single day, but I had no idea what that looked like. So I did what everyone does. Started a new Instagram account. Build it and they will come... right?!
The moment
Wrong. After months of daily posts and a beautifully curated grid (A+ for effort), I looked at how many people were actually clicking through to my website. Almost none. Not sales. Not clients. Not even clicks. That was the moment I stopped chasing the algorithm and knew I had to find a better way.
I'd always heard the power was in the list. I had no idea what list they were talking about, but I was desperate to find out. Good thing I'd started a podcast to learn out loud on. That's how The Email Growth Show began, in January 2021.
18 months later
0 to 7,000+ email subscribers, without social media. Just email, collaborations, and relationships that actually work, and six figures in revenue coming in.
Since then
I grew The Email Growth Show into a top 1.5% podcast globally, built Email Marketing Skool (1,400+ women and counting), and helped hundreds of women grow their own lists the same simple way.
Right now
I'm building toward a business that can help thousands of women whether I'm online that day or not. Fewer hours on calls. More simple tools that keep working after I've done the school run, in my digital shop, open 24/7. My driving forces: FREEDOM + IMPACT.
By the numbers
7,000+
email subscribers in 18 months, without social media
1,400+
women in Email Marketing Skool
Top 1.5%
podcast globally, The Email Growth Show
130+
collaborations pitched, run or hosted since 2022
A few of the things I answer to
Titles I'm most proud of.
Mummy Mum to Spencer and Sammy, and the reason school pickup never moves.
Podcast Host Host of The Email Growth Show, a top 1.5% podcast globally, with a new episode every Friday.
Email Nerd I check my email stats the way other people check the weather.
Babe Wife to Nick.
Quick-fire round
Oh yeah, we're doing this Cosmo girl style.
Ten questions. No wrong answers (although a couple of mine are questionable).
1.The best title I have:
- a. Female Founder
- b. Clean Freak
- c. Podcast Host
- d. Email Nerd
- e. Mummy
2.My drink of choice is:
- a. Black coffee
- b. Matcha
- c. English Breakfast tea
- d. Oat milk latte
Tea within five minutes of waking, latte before lunch. Non negotiable.
3.Most likely to binge watch:
- a. The Bachelor
- b. The Office
- c. Love Is Blind
- d. True Crime Documentary
Don't judge me.
4.Deathly afraid of:
- a. Spiders
- b. Public Speaking
- c. Heights
- d. Clowns
A mountaintop is fine. A cable car? Absolutely not.
5.My favourite flowers:
Pink dahlias.
6.My favourite food:
Thai green curry. Spicy, please.
7.My current obsession:
Cold plunging and breathwork.
8.The first thing I check each morning:
- a. Instagram
- b. The weather
- c. Overnight $$$
- d. My email inbox
9.At school pickup I'm usually:
- a. Early
- b. On time
- c. Slightly late
- d. Unsure what day it is
10.Someday I want to:
Ride in a hot air balloon. (Yes, even though I'm scared of heights!)
What I believe
The short list of things I won't budge on.
Relationships over algorithms.
A list you own and people who actually know you will outlast any platform change.
Fast learning over fast hype.
Test it, learn from it, tweak it. Then do it again. The next shiny thing can wait.
Women on the same team.
130+ collaborations in, and opening the door has never once been the mistake.
Doing the uncomfortable thing.
The clear ask, the honest conversation, the 'no' you actually mean. It's usually where the shift happens.
Things I don't have time for: judgement, mum guilt, performative small talk, saying yes when you mean no, and country music (unless it's OG Tay Tay, which barely counts).
Fresh off the podcast
The Email Growth Show
Grow your list without social media
EP 274: Your Email List Isn’t Making Money? Check These 4 Things First
With Kylie Kelly
The Email Growth Show
Grow your list without social media
EP 273: The Client Conveyor Belt: How to Turn Visibility Into Clients with Tracy Beavers
With Tracy Beavers
The Email Growth Show
Grow your list without social media
EP 272: Why Some People Get Invited to Everything (And Others Don't)
With Kylie Kelly
Ways to keep going
Because growing a list is just the beginning.
I want you to be known, trusted and selling.
Start for free.
Join Email Marketing Skool for a simple 90-day growth plan, the Email Marketing Starter Kit, and a free community of 1,400+ women doing the same work.
Start My Free Growth Plan →
Grab what you need.
Browse the KK Digital Product Shop for grab-and-go courses, templates and trainings for growing your list without social media.
Help Me Grow My Email List →
Get my brain in your corner.
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