Episode 128 · With Christina Lenkowski
How To Track The ROI of a Your Podcast Guest Appearances with Christina Lenkowski
· 27 min listen
About this episode
Download numbers aren't the best way to judge a podcast appearance. I chat with Christina Lenkowski, a PR expert with 15+ years of experience, about measuring the ROI of your guest spots. We cover getting in front of the right audiences, focusing on each episode's ideal audience rather than its size, and using your interview content to showcase your expertise long after it goes live.
This Mama Means Business
EP 128: How To Track The ROI of a Your Podcast Guest Appearances with Christina Lenkowski
With Kylie Kelly
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What you'll learn
- The importance of getting in front of the right audiences and how we can do that as a podcast guest
- Why we need to focus on the ideal audience of each podcast episode, rather than the size or amount of downloads it has.
- How we can use content from our podcast interviews to showcase our expertise long after the interview goes live!
▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS
Welcome back to another episode of "This Mama Means Business!" I’m so excited to share today’s interview with you! Today we’re chatting with the incredible Christina Lenkowski, a PR expert with 15+ years of experience and she is spilling all the secrets to successfully measuring the ROI of your podcast appearances. Get ready to take notes, because this episode is packed with valuable insights and practical tips that will skyrocket your visibility and ultimately grow your business. So, let's dive right in!
About Christina Lenkowski
Christina Lenkowksi is a mom, publicity strategist and seasoned online entrepreneur with longtime PR agency experience. At her agency Publicity by Christina, she helps authors, thought-leaders and business coaches add credibility, expand their audience reach and consistently generate service-selling opportunities through aligned podcast appearances on shows like Enneagram and Coffee, The Online Business Show with Tyler McCall, Her Empire Builder, and many others.
Website: www.publicityxchristina.com
Instagram: @publicityxchristina
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