Let’s be real: if you’ve ever felt like you’re yelling into the void online, you’re not alone.
There’s content everywhere, but actual connection?
That’s the missing piece.
That’s where events come in.
Not just webinars or free trainings, I’m talking high-converting, high-connection moments that let your people experience your magic in real time.
They’re powerful.
They’re personal.
And when done right? They’re a visibility rocket ship.
Let’s dive in.
In this post, you’ll learn:
- How to use live events to grow your audience with intention
- What makes events like panels, workshops, and collaborations great for credibility
- How I’ve used Inside the Inbox as a repeatable visibility strategy
- 7 event strategies you can start using now, even if your audience is small
#1: Host live workshops that solve one juicy problem
Want dreamy, aligned humans signing up fast?
Forget the 57-step funnel, run a live workshop.
Make it simple.
Make it specific.
Solve one thing they’re googling at 2am.
Give them a mini transformation they can feel.
It builds trust, boosts conversions, and positions you as the go-to expert, not just another online voice with vibes.
→ Main takeaway: Live workshops = high-impact, low-drama growth.
#2: Speak at other people’s events, regardless of their size!
You don’t need your own massive platform to show up and shine.
Borrow someone else’s audience and borrow their credibility while you’re at it.
I got paid $500 to speak at the Smart Business Mastermind Event recently – and I got access to a totally new (and totally aligned) audience in the process.
Always check the vibe:
→ Do the values match?
→ Is the topic aligned?
→ Are the people inside your dream client bubble?
When it’s a yes – go all in.
Show up.
Serve.
And watch your visibility skyrocket.
#3: Collaborate on panels or roundtables = instant credibility
When you share a screen with other experts, your authority goes through the roof.
Panels and roundtables are a brilliant way to fast track your credibility.
They’re also super shareable.
Everyone promotes, everyone wins, and your name shows up next to people your audience already trusts.
→ Pro Tip: Make sure the topic lights you up. Then show up, speak up, and let the ripple effect do its thing.
#4: Create a signature virtual event that becomes your thing
Want to be unforgettable?
Don’t just post more content – create an experience.
For me, that’s Inside the Inbox, my signature annual virtual event that puts me on the map every damn time. You can read more about that here: Inside The Inbox: A Fresh Take on List Growth, Email Strategy & Visibility
It brings in new leads, builds brand equity, and gives people something to look forward to.
Not just a freebie – a freaking moment.
That’s how you create buzz without burnout.
#5: Go behind the scenes: Raw beats perfect, always
Not every event needs slides, scripts, or slick branding.
A live Q&A.
A behind-the-scenes tour.
A co-working hour where you get real.
These off-the-cuff moments are where trust is built.
Pull back the curtain.
Let your people see how you actually work – that’s what makes you magnetic, btw.
#6: Use every event as a goldmine of market research
Real talk:
Your audience is telling you what they need, if you’re listening.
That random question someone asked in your workshop?
💡 That’s your next blog post.
💡 Your next freebie.
💡 Maybe even your next offer.
Stop talking at your people.
Start with them.
Your next big business shift could come straight from that Q&A chat.
#7: Repurpose the sh*t out of every event
The event is just the beginning.
Now? Milk that magic.
- Turn the replay into a lead magnet
- Turn the Q&A into a blog
- Send snippets to your email list
- Clip the good bits for Instagram
Hosting or speaking in one killer event = a month of content.
Don’t let it die in the Zoom graveyard.
Final word… this approach works.
You don’t need a massive audience or fancy tech.
You need one intentional event that shows people who you really are and what you really help with.
That’s what moves the needle.
That’s what builds a brand.
💬 So tell me: which one of these 7 ideas is calling your name?
Slide into the comments, spill your tea, or reply to this post if you’re nodding along and ready to use events to grow your credibility & audience.
Not sure how to show up in a way that actually works for you?
Take my Visibility Personality Quiz and get your custom strategy in 2 minutes.
You’ll walk away knowing exactly how to grow your audience without burning out!
Click here to take the quiz today!
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