THE EMAIL GROWTH SHOW EPISODE 175
What if I told you that every single email you send could be working harder for you – quietly, consistently, and without you needing to create more content, post more on Instagram, or do another awkward Reel?
No dancing.
No pointing.
No paid ads.
Just one tiny tweak at the bottom of your emails.
Enter: the super signature.
This is one of those strategies that feels almost too simple – which is exactly why most business owners overlook it. And yet… it’s one of the easiest ways to turn everyday emails into f*cking lead-generating assets.
Let’s break it down.
Listen to this episode here:
TL:DR
What you’ll learn in this episode:
– What a super signature is and why it’s a game-changer for email marketing
– How to craft a high-converting super signature that gives your audience clear next steps
– The best times to use it (and when to leave it out)
– Why adding it to your Gmail can bring in unexpected leads & sales
– A simple formula to create your own super signature in just a few minutes
This Is Where Your Next Level Gets Clarity
This is where your next level gets clarity.
If you’re ready to grow without burning out or being glued to social media, you’re exactly who this is for.
👉 Join me at the Empire Expansion Event
We’ll design a growth strategy that supports your business and your life – email-first, intentional, and built to last.
You don’t need to do more.
You need to do it smarter.
[Save your seat + expand your empire]
What the hell is a super signature?
A super signature is the section at the bottom of your emails.
Sometimes in the PS, sometimes as a footer – that gives your reader clear, low-pressure next steps.
Not a pushy sales pitch.
Not a “BUY NOW OR ELSE” moment.
Think of it like the end of a helpful conversation.
You’re saying:
“Hey, if you want more of this… here’s where to go next.”
That’s it.
And the magic?
It works whether you’re sending:
- A weekly nurture email
- A broadcast from your ESP
- Or a casual one-to-one email from Gmail
Yep. Even your personal inbox can be doing some heavy lifting for your business.
Why this works [without being annoying AF]
Most people want to know how to work with you.
They just don’t want to be yelled at.
A super signature keeps your offers visible without hijacking the email itself. It meets your reader where they’re at – whether they’re ready to binge, buy, or just snoop around your world.
It’s subtle.
It’s strategic.
And it compounds over time.
I’ve had people join my email list, grab freebies, and even join my membership from emails that weren’t selling anything at all.
Just… replying to a message.
With a smart super signature in place.
What a super signature actually looks like
Here’s a real example of mine:
P.S. Whenever you’re ready, here are 3 ways I can help you grow your email list:
1️⃣ Grab my free guide: Your Next 1,000 Subscribers
2️⃣ Join my membership: The Email Growth Club
3️⃣ Listen to a related episode of The Email Growth Show
That’s it.
Four sentences.
Three links.
Clear paths forward.
I’m not forcing a decision – I’m opening doors.
Should you use this in every email?
Short answer: no.
Long answer: use it intentionally.
Use a super signature when:
- You’re sending regular nurture emails
- You’re replying to people in Gmail
- You’re networking, collaborating, or following up
- You want your offers visible without making the email “about” selling
Skip it when:
- The email is transactional [receipts, confirmations, support replies]
- The message is deeply personal
- You’re in a heavy launch window and want one CTA front and centre
Clarity always wins.
The formula for a high-converting super signature
Steal this.
1. Start with a clear call to action
Something simple like:
- “Whenever you’re ready, here’s how I can help…”
- “Ready to take the next step? Start here…”
2. Link to your most strategic resources
This could be:
- A free lead magnet
- Your core paid offer or membership
- High-value content [podcast, blog, YouTube]
3. Keep it tight
Two to three links max.
More options = more confusion.
And confusion kills clicks.
Don’t forget your Gmail [this is where most people drop the ball]
If you only take one thing from this post, let it be this:
Your personal inbox is prime real estate.
Every reply.
Every follow-up.
Every “great to meet you!” email.
Instead of signing off with just your name…
Imagine ending with:
P.S. I’d love to stay connected – here’s how:
→ Free email growth guide
→ Podcast for visibility tips
→ Membership for hands-on support
That one tweak has brought me so many new subscribers and clients – without trying to sell a damn thing.
Your action steps [do this today]
Don’t overthink it.
1️⃣ Add a simple super signature to your next email in your ESP
2️⃣ Update your Gmail signature with a subtle version
3️⃣ If you want inspo, email me at hello@kyliekelly.com and check out mine when I reply
That’s it.
No funnel rebuild.
No content calendar.
No algorithm stress.
Just smarter emails.
The bigger picture
A well-placed super signature is one of the most underrated email growth strategies out there.
It’s non-salesy.
It’s easy to implement.
And it works quietly in the background – every single day.
Your emails are already being opened.
You may as well let them do more for you.
Ready to scale this properly?
Not another tweak.
Not another “try this and see.”
👉 The Empire Expansion Event is where we zoom out
Together, we’ll map out how to grow your list and sales in a way that feels calm, clear, and sustainable – no algorithm gymnastics required.
This is the long game.
And it works.
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