THE EMAIL GROWTH SHOW EPISODE 209

If you’ve heard the whispers that quizzes are “so 2019” or “no one fills those out anymore” – I’m here to call bullshit. Because in July 2025 alone, my new quiz brought in 135 leads with a jaw-dropping 86% conversion rate.
No ads.
No launch.
No dancing reels.

Just one high-converting quiz, built on the platform I swear by – Try Interact (yep, that’s my affiliate link 💁🏼‍♀️)

Let’s talk about why quizzes still work in 2025 and how to create one that doesn’t just collect names, but actually grows your business.

Listen to this episode here:

TL:DR

What you’ll learn in this episode:

– How my quiz brought in 135 leads in 30 days with an 86% conversion rate (no ads, no launch, no going viral)
– Why quizzes still work in 2025 and the mistakes that make most of them flop
– The 3 things every high-converting quiz must do to generate leads & sales
– How I use quiz data to segment my audience and sell smarter
– Which quiz type is right for your business based on what you sell

Want help crafting your quiz funnel?

Here’s how I can help:

→ Book a Business Breakthrough – I’ll review your visibility, list growth, and offers and give you a personalised plan to move forward with clarity (and peace).

→ Join The Email Growth Club – If you want coaching, templates, feedback and step-by-step support to grow your list and sell smarter – this is the space for you.

Or just listen to the full episode here:
Why Quizzes Still Work in 2025 (And How to Know Which One to Create)

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The numbers don’t lie (here’s my quiz data)

My quiz – What Visibility Strategy Matches Your Business Personality? – launched on June 30, 2025. In the first 30 days, here’s what happened:

• 239 views
• 157 quiz starts
• 135 completions
• 135 new leads
• 86% conversion rate from starts to leads

Let me say that again: 86% of people who started the quiz joined my list. 🤯

That’s not a fluke.
That’s intentional strategy.

Why quizzes still work (when done right)

Here’s why quiz funnels are still a powerful tool in 2025, especially if you’re a coach, service provider, or building a personal brand:

✅ 1. THEY’RE PERSONAL & INTERACTIVE

Quizzes put your lead at the center.

It’s not just “Download my free guide” – it’s “Tell me who you are and I’ll give you exactly what you need.” That micro-personaliSation goes a long way in a noisy online world.

✅ 2. THEY SEGMENT YOUR AUDIENCE INSTANTLY

My quiz has four outcomes:

• Influence Builder
• Scale Seeker
• Empowered CEO
• Reach Queen

Each one triggers a tailored nurture sequence that speaks directly to that archetype. It’s high-touch strategy at scale.

✅ 3. THEY’RE FAST & FUN

With short attention spans and inbox overload, quick and engaging content wins. A good quiz feels more like Buzzfeed, less like homework – and that boosts opt-ins like crazy.

✅ 4. THEY GIVE YOU REAL BUYER DATA

Try Interact’s backend shows me:

• What percentage of users choose each result (over 50% are Influence Builders!).
• Which questions are converting best.
• How each result is performing in terms of CTA clicks.

This isn’t just a freebie – it’s a mini market research tool.

The quiz strategy that converts

Here’s how I made my quiz actually work — no fluff, no Disney princess energy:

It’s Curiosity-Driven

People want to know what kind of visibility strategy fits them. It feels like personality-meets-strategy — and that blend is compelling.

It’s Tied to My Paid Offers

Each outcome leads into either The Email Growth Club or Headliner Mastermind — naturally and clearly. It’s not just content for content’s sake.

It Has Segmented Follow-Up

Each result unlocks a custom 4-email sequence. I’m not blasting one generic pitch to everyone. I’m meeting them where they are.

It Informs My Business Decisions

Knowing that half my audience identifies as Influence Builders? That’s pure gold. It helps me write better emails, craft stronger offers, and show up more strategically.

So… what quiz should YOU create?

Here’s how I guide my clients when building a quiz:

→ If You Sell a Signature Offer (like coaching or a mastermind)

Create a diagnostic quiz.
Example: “What’s Blocking You From Scaling to $10k Months?”

It reveals the gap and your offer becomes the solution.

→ If You Sell Courses or Digital Products

Create a personality-style quiz.
Example: “What Type of CEO Are You?”

Then match each result with the right product path.

→ If You Want Advanced Segmentation

Create a quiz that qualifies leads behind the scenes.
Tag by readiness, niche, revenue, or style — and personalize everything that follows.

🎯 Important: Every question in your quiz should give you useful segmentation data. No filler, no fluff. Use every answer to learn something that helps you sell better.

Want to build a high-converting quiz like this?

I used Try Interact to build my quiz, and I’ll never go back. Why?

• Easy drag-and-drop builder
• Seamless email integrations (I use Kit!)
• Built-in analytics that show you what’s actually working
• Great support and templates for inspiration

And yep – I’m an affiliate because I genuinely love them. If you use my link, I may earn a small commission (and do a happy dance in your honour).

✨ Click here to start your free trial of Try Interact.

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Full Transcript:

Kylie Kelly [00:00:00]:
I wanted to gather better data. I wanted to know who they were, what they wanted, what’s tripping them up without a long form that they had to fill out. So the result has been incredible. There has been 239 total quiz views. 157 have started the quiz with 135 completing it, which means 135 leads and a stunning 86% conversion rate. Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don’t involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I’m your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years.

Kylie Kelly [00:00:48]:
And the same is possible for you too. Are you ready to build your email list and start making more money in your online business? Let’s head into today’s episode. Hey. Hey. Welcome back to the Email Growth Show. Now, you’ve probably heard someone say quizzes don’t work anymore or they’re so 2019. Or even my audience would never take one. And I’m here to tell you that they are wrong.

Kylie Kelly [00:01:14]:
Because in July 2025 alone, my brand new quiz brought in 135 qualified leads with an 86% conversion rate, without paid ads, without a big launch, and without trying to go viral. So. So in today’s episode, I’m sharing why quiz funnels definitely still work, especially if you’re building a personal brand or a coaching based business. How to make sure yours actually converts. Because fluffy personality quizzes are not going to cut it anymore. And the behind the scenes of my own quiz, what’s working, what I change and why I chose to build it with Try, Interact, and most importantly, how to choose the right quiz for your business, depending on what you sell, who you serve, and where you’re taking them. Next. What? Let’s dive in.

Kylie Kelly [00:01:58]:
Now, let’s just be really clear. Not all quizzes are created equal. But the right quiz, with clear positioning, strong psychology, and a next step that makes sense, is still one of the best ways to warm up cold leads really quickly. Segment your audience based on buyer readiness, build trust before the pitch, and also set up a nurture sequence that doesn’t feel sleazy. Why? Because quizzes are personal. They’re engaging, they’re fast. In a world where attention spans are shorter than ever, that actually really matters. Think about it.

Kylie Kelly [00:02:30]:
Instead of saying grab my free guide and hoping they actually read it, a quiz says take two minutes. Tell me who you are and I’ll give you what you actually need. It puts the spotlight straight on them and gives you the insight to show up smarter. But here’s the key. Quizzes only work when they solve a relevant problem and connect to your offer. Which brings me to the behind the scenes of my own quiz. So my quiz is called what visibility strategy matches your business personality. I built it using Try Interact, who I’ve used for years and genuinely love.

Kylie Kelly [00:03:02]:
Yes, I am an affiliate because I believe in their tool that much. They make it really really easy. So here’s why I made this quiz. I wanted to segment my audience based on how they like to grow, whether they’re ready to scale, build influence or just get started. I wanted to lead them toward one of my two main offers, either my mastermind or the email growth club. And I wanted to gather better data. I wanted to know who they were, what they wanted, what’s tripping them up without a long form that they had to fill out. So the has been incredible.

Kylie Kelly [00:03:34]:
In this first month there has been 239 total quiz views. 157 have started the quiz with 135 completing it. Which means 135 leads and a stunning 86% conversion rate. Let me say that again, 86% of people who started that quiz became leads. That is not a fluke, my loves. That is strategy. So what made this quiz convert so well? I think there’s a few reasons why it’s worked really well. Firstly, it’s curiosity driven.

Kylie Kelly [00:04:06]:
People want to know what type of visibility leader they are. It feels personal, it feels fun, it feels insightful without it being cheesy. Right. It’s also aligned with my offers. So each of the four outcomes is tied to a deeper part of my rise framework. So whether they’re a reach queen or an empowered CEO, there’s a next step for them. I also tailored the follow up sequence so each result has its own email nurture sequence and to action. I’m not blasting everyone with the same like buy my thing pitch after they take the quiz.

Kylie Kelly [00:04:37]:
I’m speaking their language from the moment that they opt in and I’m personalizing what I say to them based on the results that they get. So it feels super tailored. And then lastly, the data is helping me sell smarter. So I can now see that over 50% of people are influence builders which tells me exactly how to tweak my messaging, my lead magnets and my content going forward. So I want to make sure we are really clear if you are going to build a quiz this year, I need you to make sure that that it does these three things. That it reflects your ideal client’s desires, that it leads naturally into your offer, and then it gives you segmentation data that you can actually use. Don’t ask questions that have no meaning behind them. That might just be for fun.

Kylie Kelly [00:05:18]:
You want to make sure that every single question that you put into this quiz gives you data that you can actually use to serve them better going forward. So, my loves, what quiz should you create? So maybe you’re wondering, like this sounds amazing, Kylie, but fuck, what quiz should I actually create? This is what I tell my clients. If you sell a signature offer, maybe it’s a coaching program, a mastermind, a service package. I want you to create a diagnostic quiz that helps people understand where they are versus where they want to be. For example, maybe it’s what’s blocking you from scaling to 10k months, right? So we’re going to create this diagnostic quiz, they’re going to show them the gap, and then of course your signature offer is going to be the next step you offer them. If you sell courses or digital products, create a personality style quiz with clear pathways. Maybe it’s something like what type of CEO are you? This is going to obviously give you really good data and point them in the direction of what course or digital product is the best next step for them. And if you’re more advanced and you want segmenting and personalization, I want you to create a quiz that helps you qualify them behind the scenes so you can tag them by readiness, revenue level or visibility type and let that shape your follow up.

Kylie Kelly [00:06:30]:
So please, no Disney Princess vibes here. This has to be a meaningful asset that you’re creating for your business. We want to build revenue generating quizzes, not just lead magnets for fun. So again, think about what that final destination is, where you want to lead these new leads to where you want to take them. If it’s a signature offer, create a diagnostic type quiz, lead them to their next offer. And if it is a course or a digital product that you want to sell, create a personality style quiz with a clear pathway to that next best step for them. If your wheels are turning right now and you’re thinking like maybe it’s time to launch or maybe revive a quiz, I could not recommend train tracked more. It’s what I’ve used to build mine.

Kylie Kelly [00:07:11]:
It’s super easy to segment and tag your list based on the results that people get and the analytics on the back end. Make optimizing it really, really easy and their support team is fabulous too. So I’m going to put my affiliate link in the Show Notes for you because let’s be honest, when you choose to use my affiliate link, you’ll be supporting me and getting access to the exact platform that I use to create high converting quiz funnels. So try Interact Links in the Show Notes. If you have any questions, of course, please don’t hesitate to reach out. So to wrap it up, quizzes are not dead. Maybe generic quizzes are, but the ones that meet your audience where they are, reflect their actual desires and connect to what you sell, they are still one of the smartest ways to grow your email list, to qualify your leads, and to build real bloody connection very fast. If you want help designing your quiz funnel or you want eyes on your positioning before you launch it, I would love to invite you to book a Business Breakthrough audit with me and I can help you with this.

Kylie Kelly [00:08:09]:
Or hop into the Email Growth Club where I support you every step of the way. The links to both are in the Show Notes below. And remember, if you’re ready to DIY it, grab your free trial of try, Interact and get Creating. Your future clients are waiting to discover exactly who they are and more importantly, how you can help them. All right, my loves, have fun creating your quiz. Please don’t hesitate to reach out with any questions, any feedback, any thoughts that you might have. Until then, I will see you next week. All right, bye for now.

Kylie Kelly [00:08:36]:
Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others. Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I’ll see you in the next episode.