Episode 251 · With Brenna McGowan
Why Your Launch Isn’t Working Anymore [And What’s Working in 2026 Instead] with Brenna McGowan
· 27 min listen
About this episode
I'm joined by launch strategist and copywriter Brenna McGowan to ask a question floating around online business lately: is launching still working in 2026? If launching feels harder than it used to, we talk through practical strategies for what's working now, so you leave with a whole lot more hope.
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EP 251: Why Your Launch Isn’t Working Anymore [And What’s Working in 2026 Instead] with Brenna McGowan
With Brenna McGowan
Listen to the episode
What you'll learn
- Why launching isn't dead - but lazy launching is
- The importance of pre-launch content and buyer consideration
- How trust impacts conversions in today's market
- Creative launch strategies including private podcasts, auctions, affiliates, and ROI calculators
- What to do if your last launch didn't go to plan
- How to use data instead of emotions when evaluating launch results
Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your results.
If you've ever felt like launching is harder than it used to be, this conversation will give you practical strategies and a whole lot of hope.
Guest Spotlight: Brenna McGowan
Brenna McGowan is a launch strategist and copywriter who helps online business owners create intentional pre-launch strategies that build trust, increase conversions, and make launches feel significantly less stressful.
🔗 Brenna's Launch Report: https://brennamcgowan.co/launch-report/
🔗 Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]
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