5 Emails I'd Send to Make More Money Before the End of the Year

Okay, can someone please explain to me how we're already halfway through November? Because I swear we were just talking about our 2026 goals, and suddenly there are Christmas decorations in the shops, and Black Friday emails are everywhere, and we've got about six weeks left of the year. Six weeks, holy sh*tballs.

I know what happens around this time. You start looking at your revenue. You start thinking about what you wanted to achieve this year. Maybe you're feeling really good about where things are, or maybe you're looking at your numbers thinking, "Hmm, I would really love to bring in a little more money before Christmas."

And if that's you, I want you to hear something. You do not need to spend the next six weeks creating another f*cking offer. Because I know how our brains work. We decide that we want more revenue, and suddenly we're creating a new workshop, planning a mini launch, designing a sales page, and before we know it, we have spent three weeks building something new, and we could've been selling something we already had. So today, I wanna walk you through five emails that I would send if I wanted to make more money before the end of the year. No new offer required, no complicated funnel, and definitely not spending the next six weeks glued to your laptop.

Just five intentional emails that can help you give the offers you already have created a proper chance to sell. I hope you're ready. Get a pen and paper. This is a juicy one. Let's dive in.

Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years, and the same is possible for you, too.

Are you ready to build your email list and start making more money in your online business? Let's head into today's episode.

Hey, hey, my friend. Welcome back to the Email Growth Show. So we are officially in that very strange part of the year where it feels like everything is happening all at once.

Black Friday is coming, Christmas is coming, the school holidays are coming. For me, both my boys' birthdays are coming, and if you're anything like me, you're probably looking at your calendar wondering how the f*ck you're supposed to fit everything in. That can't just be me. But I think there's something else that happens around this time of the year as well. We start reflecting. We think about the goals that we set back in January, the things that we wanted to achieve, the revenue we wanted to make, the offers that we wanted to launch. And sometimes there's a little bit of panic that creeps in because perhaps this year has not unfolded the way you imagined. Maybe you've had a slower few months.

Maybe life has happened. Maybe you've spent a lot of time creating things and not quite as much time selling them. And suddenly you're looking at the calendar thinking, "Okay, I've got six weeks left. What can I do?" Now, I wanna say something before we go any further. If you are feeling really f*cking good about your year and you're ready to wind things down, amazing, my love. You do not need to manufacture a revenue goal just because somebody on a podcast, i.e. me, is telling you that there's still time. Just go and f*cking celebrate. Take the time, pop the bubbly, and be done with it, right? But if you've had a hard year and you need to rest, that's okay, too. Give yourself permission to rest. However, if you are sitting there thinking, "I really wanna bring in some more money before the year ends," I wanna give you a really simple way to approach it, because I don't think the answer, especially after a long year, a big year, is necessarily work harder.

I don't think it's to create another offer, I definitely do not think it is to do all the things, right? I think we get to have a really simple answer to this, and it is literally choose something that you already sell and give it some intentional attention, right?

Like, roll the red carpet out for it. Because you've heard me talk about this before, but I know that we spend so much time creating offers. We put our hearts into them. We write the sales pages, we build the resources, we set everything up, and then we promote them for a week or two. And if they don't immediately sell like crazy, We start thinking about the next thing. Meanwhile, we have a perfectly good offer sitting there that half our audience probably doesn't even know exists. I know that I'm not the only one that does this. So today, I wanna help you change that. I wanna walk you through five emails that I would send if I wanted to generate more sales before the end of the year.

And you can use this approach with a course, a membership, a service, a coaching offer, a digital product. whatever makes sense for your business. The offer itself doesn't matter. You also don't need to send these five emails in five days. You don't have to do a giant launch. You don't have to discount anything just because it's Black Friday.

We are simply going to create a little bit of intention around selling, and I think that's something a lot of business owners, especially at this time of the year, could benefit from. Before we talk about the emails, before we start, I want you to choose the one thing you're gonna sell, and I mean one.

Not your entire product suite, not every course you've ever created in your digital shop, not three offers because you can't decide which one to focus on. I know decisions are hard, but I want you to pick one because I think sometimes that we make selling complicated by trying to promote too many things at once, right? We've got a membership, a course, a template. We've got coaching. We've got an intensive. We're trying to talk about all of them, and then we wonder why our audience isn't buying.

But if people are hearing about something different every week, it can be difficult for them to understand what they actually need. So I want you right now, choose one offer, something that already exists, something you know that can help people, something that's relevant to your audience right now, and something that you're happy to talk about for the next six weeks.

Now, that doesn't mean you can never promote anything else again, but for the purpose of this exercise, we're giving one offer a proper red carpet moment. And I want you to think about this. Like, what would happen if you spent the next six weeks helping people understand the value of something that you've already created rather than spending those weeks creating something new?

I think that question alone could change how you approach the rest of the year. And if you're someone that gets bored talking about the same offer, hi, welcome to the club. I get it. You know this about me. I love creating things. I love new ideas. But one of the biggest lessons that I've learned this year is just because I'm bored of talking about something does not mean my audience has heard about it enough.

They're not thinking about my offers every day. They're busy running their own business, living their own f*cking lives, looking after their families, doing all the things. So repetition is not automatically a bad thing. Sometimes it's exactly what people need. Okay, so choose your one thing. Do you have it?

Let's talk about the emails. So email number one, I want you to help people recognise the problem. So this is the first email I would send, and it's always about the problem, not the product. And I think this is where a lot of promotional emails go wrong, right? We lead with the thing that we've created.

"introducing my latest workshop," or, "I've opened up three coaching spots." And look, there's nothing wrong with announcing an offer, but sometimes your audience needs a little more context first. They need to understand why it matters to them. So let's use email marketing as an example.

I could send an email saying, "I've created a new email marketing course." Okay, great. But what if instead I send an email asking, "Hey, are you sending newsletters every week but still wondering why your email list isn't making any sales?" Now we're talking about something somebody might be actually experiencing.

Maybe they're showing up consistently. They're getting good open rates. Maybe people reply and tell them how helpful they are, but they're not making any money. And I can explore why that might be happening. Maybe they're not making offers. Maybe their subscribers don't understand what they sell. Maybe they haven't thought about what happens after someone joins their list.

Maybe they need to listen to last week's episode. I'm helping them recognise the problem though, right? And importantly, I'm showing them that I understand it, because people don't buy things just because you've created them. They buy because they believe those things can help them solve a problem or achieve something that they want.

So the first email has to be about helping them connect the dots. And I want you to think about the words that your audience actually uses, not the fancy jargon, the marketing language. What do they say when they're f*cking frustrated? Like when they're asking questions, when they're explaining why something isn't working, what do they say?

What words do they use? Because those are often the best starting points for your emails. A little hack here. I will often go to Reddit for this context, for this language, for this, like, verbatim of what people are frustrated with. Reddit is an incredible source of market research. Now, here's a little exercise.

I want you to think about that one offer you've chosen. Now, I want you to ask yourself, what is somebody struggling with before they need this offer? What are they complaining about? What have they already tried? What are they tired of doing? What would they love to change? That is your email. You don't need to give them the entire solution yet.

You just need to help them recognise, huh, I've got a problem that's worth solving, and I want them to know that you understand it. So that is email one. Help them recognise the problem. Email number two, I want you to challenge something that they believe. So the second email that I would send is what I call a belief shifting email.

And I f*cking love these emails because sometimes the reason somebody isn't taking action isn't that they don't know what to do, it's that they believe something that's keeping them stuck. For example, I need a bigger email list before I can make sales. Okay, maybe. If you've got 12 subscribers, we probably need to talk about audience growth.

But what if you've got 2,000 subscribers and you've only made three offers in the last six months? Would doubling your list fix that? Probably not. So I might write an email challenging the idea that more subscribers are always the answer, and I'd explain why I think the bigger opportunity might be getting better at converting the attention they already have.

That's a belief shift. You're helping somebody see their situation differently. And I think these emails are so powerful because you're not just teaching another tactic or strategy. You're actually helping someone reconsider the way that they've been approaching a problem. Now, that doesn't mean you need to be controversial for the sake of it.

Please don't go looking for ridiculous opinions just because you want a catchy subject line. But think about the things that your audience believes that might not actually be helping them. Maybe they think they need to post every day.

Maybe they think they need a massive launch or a complicated funnel. Maybe they think selling means emailing more. Maybe they think that to do yoga well, they have to do a downward dog. I don't know. Maybe they think that to lose weight, they have to eat more green veggies, and that's not the case. Like, I don't know, whatever industry you are in, those are some ridiculous examples. But think about what belief do they have that might not actually be helping them And what do you believe differently?

Can you help them understand why? That is your second email. And I think this is particularly relevant at this time of year because there are so many messages telling us that we need to do more. More promotions, more discounts, more launches, more urgency. Sometimes what your audience needs is somebody to show them a simpler way.

A simple belief that they have that might not be serving them. A different way of thinking about the problem. That simple shift could be the thing that helps them to finally take action, and then suddenly they've experienced this little win and they trust you more.

Really, really powerful email. Now, email number three, I want you to show them what's possible. I love these emails. I love them so much because I get to go through my wins folder and I get to, like, remember the wins people have had. I hope you have a folder like that on your hard drive on your computer, or in your inbox.

Oh my gosh, such a good little hit when you're having a sh*t day. But this third email is proof. And now, when I say proof, it doesn't have to be a big flashy testimonial, although they are great. I mean something that helps your reader picture what is possible. Maybe it's a client story. Maybe it's something you've tested in your own business.

Maybe it's a before and after. Maybe it's a behind-the-scenes breakdown of how you've solved a problem. I think this is where we sometimes get too caught up in impressive numbers. We think that proof needs to be, my client made $50,000 in seven days. Look, if that's a genuine result, f*cking brilliant.

But sometimes the most relatable proof is much smaller. Somebody finally just did something for the first time, like sent their first sales email. Maybe they simplified, or turned off a complicated funnel. Maybe they got their first reply from a subscriber. Maybe they spent 10 minutes doing yoga or rolled out their yoga mat. Maybe they went for a short walk after lunch to get their metabolism going. Thinking about the examples I gave before. Maybe it's just something small. Those small things matter. And they're often much easier for somebody to actually picture. So when you're sharing proof, I want you to think about the story. What was happening before? What changed? What did they do differently? What was the result? What can your reader learn from it? Because remember, these emails, we're not just trying to impress somebody.

We're trying to help them understand how the thing that you're selling could actually help them, and I also want to mention here, like, if you don't have client results yet, like, that's okay too. You can share your own experience. You can demonstrate your process.

You can walk through an example. You can still show someone how you think. The goal here is to build trust. We don't have to manufacture it. Build trust. And I wanna add here, because we are heading towards Black Friday, and I know there's gonna be a lot of noise, a lot of promotional noise. Everyone's gonna be talking about discounts, savings, bonuses, deadlines, whatever, urgency.

Now, those things can absolutely be part of a promotion, but I think proof is one of the most underrated ways to stand out, right? Because rather than just saying, "This is 50% off," you're helping somebody understand why the offer is valuable in the first place. That is so important, because a discount doesn't automatically make something worth buying, right?

The offer needs to solve a problem somebody actually cares about, and proof gets them to imagine what their life will be like, what their business will be like, what the size of their waist might be like once they have taken advantage of your offer, right? It helps them really picture that.

So this proof email for number three is really valuable. Okay, email number four, make the actual f*cking offer. All right? So now we're gonna do something that apparently makes half of the internet uncomfortable. We're gonna actually ask people to buy something.

I know. Shocking. We wanna make more money, we need to ask for the sale. But seriously, I want you to get comfortable with this because I see so many incredible business owners who do all the teaching, all the nurturing, all the storytelling, and then they never actually make a clear offer. They might mention something in passing.

They might put a link in the footer or the PS. They might say, "Reply if you need help." But they never actually say, "Here's what I've created, here's who it's for, and here's how you can f*cking buy the thing." You don't have to swear in your emails, but you get the point. I think we need to normalize this because your subscribers are adults.

They can decide whether something is right for them. The thing that I love most about email marketing, and I will die on this hill, is the fact that it's consent-based. Like, they have put their hand up and said, "Yes, please email me. I wanna know you. I wanna see what you've got. I wanna know what you're about.

Like, please email me." They have given you consent to actually sell to them. They have. They are adults. You are not forcing anybody to buy. You can tell I'm getting passionate about this, but you're not forcing anybody to buy. You're simply making the opportunity available. So this email is super straightforward.

Here's the problem, here's the solution, here's who it's for, here's what you get, here's how to buy it. That is it. You do not need to write an essay. You don't need to apologize. You don't need to hide the fact that you're selling. You definitely do not need to make the email sound like a late-night infomercial.

But wait, there's more. I think clarity here is massively underrated in sales emails. And if you're worried about being too salesy, I want you to remember, being clear about what you sell is not the same thing as pressuring somebody to buy it. You can be warm, kind, focused on the relationship, and you can still make a direct offer. And of course, since we're talking about the end of the year, let's just mention Black Friday for a second, because I want you to know that you do not have to discount your offer.

I know Black Friday has become this enormous pressure cooker thing in the online business world. There's a lot of pressure to slash your prices. There's other ways to create a compelling promotion. You can add a bonus, create a bundle, offer something that makes it easier for somebody to implement what they're buying, a tool, right?

A resource. You could simply use Black Friday as an opportunity to talk about an offer that's already available. The point is, choose a promotion that makes sense for your business. Don't copy what everybody else is doing. And you know what? If you don't wanna do Black Friday at all, that's okay, too. You can still use these five emails before the year ends to make more money, Black Friday is not a requirement. So email number four, make the actual offer. And lastly, email number five, help them make a decision. This might be a deadline email if you've got a genuine deadline. Maybe it's an enrollment is closing. Maybe a bonus is ending. Maybe the price is increasing.

It doesn't have to be urgency-based, but sometimes people that are interested, they still need a reason to move. Or perhaps they've got a question. Maybe they're not sure if the offer is right for them. Maybe they're worried they won't have time, or they don't understand how it works. Maybe they're trying to decide between two options.

If you've never addressed those things, they might never make a decision. So send an email that helps. Answer the most common questions you get before somebody buys. Maybe it's explaining who the offer's not for. Maybe it's sharing more about what happens after somebody purchases. Or maybe it's simply saying, "Hey, do you have any questions about this?" I love that because it opens the door to conversation. And like we talked about a few weeks ago with Tracy, sometimes that conversation is exactly what somebody needs.

Now, if you do have a genuine deadline, absolutely communicate that thing, but please don't invent urgency. Don't fake it. Don't pretend something is disappearing forever if it isn't. The trust that you're building with your audience, believe me, is worth more than a quick sale. And I think this is especially important at Black Friday because a lot of people are gonna be receiving a lot of emails.

There's gonna be f*cking countdown timers everywhere. "Three hours left. Final chance. Don't miss out." And look, if you've got a genuine deadline, there's nothing wrong with reminding people. I love tapping into urgency when I've got a real reason for it. But I don't want you to get caught up in thinking that you need to manufacture pressure to make sales.

Sometimes a really clear, helpful email answering somebody's question can do more than another countdown timer can. So they are my five emails, my loves.

So what do we have? Email number one, help people recognise the problem. Email number two, challenge something that they believe. Email number three, show them what is possible with some proof. Email number four, make the actual offer. And email number five, help them make a decision. So now that you know the five emails, how do you use them over the next six weeks?

Great question. And I wanna show you exactly what I would do, because I don't want you listening to this thinking you need to send five emails tomorrow. Please don't. Here is what I would do. You've already chosen one offer, I hope. If you haven't, please choose one offer. I would then decide whether I wanted to run a specific promotion around Black Friday or simply give the offer more visibility over the next six weeks.

Then I would just map out my emails. Maybe this week I would send the problem email. Next week, challenge the belief. Then share a client story or something I've tested in my own business. When I'm ready to promote, make the actual offer. Then follow up with a decision email. Now, if you're doing a shorter Black Friday promotion, you might condense those emails.

Maybe they're not weekly, maybe you condense them. You might send the problem and belief shifting emails in the lead up, use the proof, offer, and decision-making emails during that three-day promotional window, right? Just keep in mind, these are types of emails, not necessarily five emails in total. If you're running a promotion over several days, you might send more than one email that addresses objections or shares proof.

The point is that you're being intentional. You're not waking up on Black Friday morning thinking, "Oh my God, I should have probably sold something," and then throwing together a random discount. You're giving your audience a chance to understand what you're offering and why it might matter to them. And I want you to think about the rest of December too, because not everyone is buying during Black Friday.

Some people tune out, right? Some people take time off. Some people will be planning for January in December. Some people will be thinking about what they wanna change in their business next year. So depending on what you sell, there might be opportunities to keep having relevant conversations long after Black Friday into December.

I wouldn't automatically assume that you need to sell aggressively right up to the end of the year. You get to decide what makes sense for your audience, your offer, and your own capacity. Because remember, the goal isn't to squeeze every possible dollar out of the year, but it is to create intentional opportunities for people to buy without burning yourself out in the process.

So this is actually something that I'm practicing myself right now, and you can use me as the example, right? Because I've been working behind the scenes on my new signature course, The Money-Making Email System, and I have to tell you, I'm so f*cking excited about this thing, because it's the biggest email marketing course that I've created, but it's not just about one part, it's about the whole system, right?

It's not just writing newsletters or growing your list. It's the whole thing. yes, it starts there, but then we move on to the freebies that people actually want, and building relationships, and selling, and automations, and understanding your numbers, and, like, the more advanced stuff as well. It's all included.

It's, like, this big system because I want business owners to stop feeling like email marketing is this random collection of things that they're supposed to be doing. I want them to understand how all these pieces fit together. Now, the full course opens on December 1st, But throughout November, I decided to open up pre-sale access for $297 before the price increases to $997. So I'm very much practicing what I'm teaching. I'm thinking about the problems people are experiencing, the beliefs that keep them stuck, the examples that I can share, the questions that they have, how I can help people understand whether this system is right for them.

Because I don't want to just send an email saying, "Hey, introducing the money-making email system. Please buy it." Right? Like, I want people to understand what they're buying and why it might matter for their business, and that's what I want you to do with your offers too.

So of course, if you're interested in the money-making email system, I'll put the pre-sale detail in the show notes. And if you're listening to this before December 1st, you can still get it at the $297 pre-sale price. But even if you never buy a thing from me, I really want you to take these five emails and use them with something you already sell.

Because the framework works whether you're selling a $27 digital product or a $2,000 done-for-you service, right? Doesn't matter the price point. The details and the buying decisions might look different, but the principle is still the same. Help people understand the problem. Help them see a different possibility.

Show them why your solution matters. Make the offer. Help them decide. That is it. So here's what I want you to take away from today's episode. Yes, we've got about six weeks left of the year. Yes, if you'd like to generate more revenue before Christmas, there's still time to do something intentional. But that doesn't mean you need to spend the next six weeks working yourself into the f*cking ground.

It does not mean you need to create a new product. It does not mean you need to launch something every other week, and it definitely does not mean you need to panic because you haven't hit every f*cking goal you set back in January. Because remember, my love, your business doesn't suddenly reset to zero on January 1st. Everything that you have built this year still matters. Your audience, your relationships, your offers, your content, your experience, all of it. Maybe the best thing that you can do over the next six weeks is giving some of those existing assets a little more attention.

So here is your challenge. Pick one offer, map out the five email ideas, problem email, belief shifting, proof, invitation, and decision email, then actually f*cking send them, right? Not necessarily all at once. Not necessarily part of a big, giant launch, but just with intention. Because sometimes the difference between a quiet sales month and a better one isn't a brand new offer.

It's giving the right people more opportunities to understand, trust, and buy the thing that you've already created. And you know what? I think that is a pretty lovely way to finish the year. Whether you get one sale or 100, we get to celebrate all of it, right? Okay, my friend, I hope you've really found that helpful.

I cannot wait to see you next week, and let's finish this year with a bang. Let's see it out in a way that feels good for us, that makes sense for us, that just lights us up, whether that is resting or taking action or whatever that means for you. Let's just finish the year feeling f*cking good about it, all right?

Oh, that's what I want for you. That's what I want for me. That's what I want for everyone. All right. I love you. Thank you again for being here, and I will see you next week. Bye for now.

Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others.

Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening, and I'll see you in the next episode.