Episode 101 · With Kim Fisher
Why Adding SEO as a Lead Generation Strategy Can Set You Up For Success with Kim Fisher
· 20 min listen
About this episode
If you struggle to keep up with social trends that come and go, SEO is a steadier place to focus. I chat with my new friend Kim Fisher about where to start, keyword research and checking what your competitors rank for, and how to know if your SEO is working. Kim also shares the number 1 mistake she sees small businesses make and the best starting point for long form content, using the 'what is...' example.
This Mama Means Business
EP 101: Why Adding SEO as a Lead Generation Strategy Can Set You Up For Success with Kim Fisher
With Kylie Kelly
Listen to the episode
What you'll learn
- Where to start with SEO for your business and the importance of knowing your ideal client really well.
- How to do keyword research to inform the content that you’re creating and why it can be helpful to research what your competitors are ranking for.
- How to know if your SEO efforts are actually working
- The #1 mistake Kim sees small businesses making all the time when it comes to SEO
- The best place to start when it comes to creating long form, SEO optimised content that google will love (using your niche, she shared a great starting point using the ‘what is…’ example)
Links mentioned
This week we're chatting all things SEO with a new friend of mine, Kim Fisher. If you're anything like me, you struggle to keep up with all the social trends that seem to come and go - well, when you focus on something as steadfast as SEO, you don't have to worry quite so much! I'm excited to dive into this topic with Kim as we chat about how you can add SEO into your business to fuel your lead generation!
Let's go.
About Kim Fisher
The founder of 13 Emeralds Marketing with an MA in digital marketing, Kim helps business owners optimize their SEO so that they can get long-term results with ease. Her goal is to help business owners gain more clients, grow their business, and give them the ease of having leads come to them!
Website: 13 Emeralds Marketing
Instagram: @13emeraldsmarketing
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