THE EMAIL GROWTH SHOW EPISODE 148

In this special episode, I’m thrilled to reintroduce myself and officially welcome you to The Email Growth Show! After a lot of reflection and planning, I’ve decided to rebrand the podcast to better serve you and align with my passion for helping female entrepreneurs grow their email lists, without the stress of social media or paid ads.

Click play to listen below:

What we covered in this episode:

• I shared my transition from a wedding photographer to an email marketing strategist and the decision to rebrand the podcast to “The Email Growth Show” to better serve female entrepreneurs seeking email list growth.
  
• What you can expect and the details about the weekly episodes, monthly guest interviews, and the focus on actionable tips, strategies, and insights for email list growth – so you can take action in your own business straight away!
  
• The exciting giveaway that I’m hosting to celebrate the rebrand & relaunch of the podcast!

Giveaway Details:

All you need to do is listen to the new episodes and leave me a review.
Email me at: hello@kyliekelly.com with a screenshot of the review and you’ll be in the draw to win: 

• Prize 1: 7 Day Voxer Support with Kylie – receive personalised feedback on how you can grow your email list fast. Valued at $497. 
• Prize 2: 30 Minute Strategy Call with Kylie – Valued at $197 
• Prize 3: One Free Month in The Email Growth Club – valued at $27 

Prizes will be drawn on August 30th & winners notified by email.
 
* If you want a bonus entry, share your biggest takeaway on Instagram and tag me (​@_kylie_kelly_​) and you’ll get a second giveaway entry!

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Full Transcript:

Kylie Kelly [00:00:04]:
Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don’t involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to The Email Growth Show. I’m your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from 0 to almost 10,000 subscribers in less than 2 years and the same is possible for you too. Are you ready to build your email list and start making more money in your online business? Let’s head into today’s episode. Hello. Oh my gosh. Welcome to The Email Growth Show. In this special episode, I’m so excited to reintroduce myself and officially welcome you to The Email Growth Show.

Kylie Kelly [00:00:49]:
After a lot of reflection and planning, I’ve decided to rebrand the podcast to better serve you and align with my passion for helping female entrepreneurs grow their email list without the stress of social media or paid ads. In this episode, I wanna share a little bit about my journey, the story behind the rebrand, and what you can expect from this podcast going forward. So let’s dive on in. Now, firstly, if you are new to this podcast, if you are just finding us today, welcome. Hi. I’m so glad you’re here. I wanted to introduce myself. So my name is Kylie Kelly, and I call myself now an email marketing strategist, which can I say sounds a little bit boring because what I do is actually super exciting, and I help female business owners grow their email list fast in a way that feels good for them? I’ve actually been self employed for close to 14 or 15 years now, but I started out on this journey as a wedding photographer.

Kylie Kelly [00:01:39]:
And then 2020 happened. And even though my calendar was fully booked for 2 years, I had to refund all of these canceled weddings, which honestly almost sent me bankrupt. And although it was a very stressful time in my personal and business journey, it was this moment where I actually got to stop and reflect on what the next step was for me. At that point, I was pregnant with my younger, Sam, and we already had Spencer. He was a toddler. And being a wedding photographer didn’t give me the flexibility that I yearned for that I wanted. It meant that I was working weekends and I was traveling a lot. And it was a lifestyle business, which isn’t a bad thing.

Kylie Kelly [00:02:14]:
It was paying the bills and it was paying my salary, but it wasn’t enabling us to buy a home or upgrade a car or any of those more luxurious expenses. Right? So when the pandemic happened and I had this moment where I got to decide, do I push forward and start again or do I pivot to something else? I chose an online business. Now I didn’t know what I wanted to do. I knew I wanted to help other women just like me, but I didn’t know how. However, what I had learned from the previous decade of being self employed as a photographer was that I needed to grow an audience first because there is no point coming up with the most amazing offer, the most amazing service, the most amazing client experience if I didn’t have clients. If nobody knew I existed, if I had nobody to sell to, then it wasn’t gonna work very quickly, was it? So I set about building an email list. Now why an email list? Mainly because I hate social media. Perhaps it’s because I was a photographer, but I was a perfectionist in curating my feed, into creating the graphics, writing the copy.

Kylie Kelly [00:03:13]:
I wanted it to be perfect. And because of that, I put a lot of pressure on myself. And when I actually sat back and looked at the results, looked at the data, looked at what I was getting from that social media presence, it wasn’t giving me anything. I wasn’t getting clients. It wasn’t paying my bills. I wasn’t growing an email list. Nothing was happening. Right? I would get 50 views on an Instagram story or on a post.

Kylie Kelly [00:03:36]:
It was frustrating. So I decided to do things differently, which is why I focused on my email list since then. So I hosted my first virtual event in 2022, and the whole reason for that was to grow my email list. And in one event, it went from 0 to 600 ideal clients that were then a part of my world. It was a lot of work. I won’t sugar coat it. Of course, it was a lot of work, but it enabled me to actually grow my list without social media, without spending a cent on paid ads really quite quickly, and I enjoyed it. I was hooked.

Kylie Kelly [00:04:06]:
In the last 2 years, I’ve grown my email list from 0 to almost 10,000 ideal clients, 10,000 subscribers through relationship based strategies, which is what we’re gonna be talking about on this podcast going forward. So we’re talking bundles, summits, podcast guesting, freebie swaps, and so much more. Since then, I’ve created a membership called the Email Growth Club where I teach other women to do just that. So I had decided to niche this podcast down for ambitious female business owners who want to build an online business, who want to build an email list in integrity and alignment with their life. They wanna see results fast. You might be listening and you might be frustrated with the endless grind of marketing your online business on social media like I was, seeing minimal results for your efforts. You might wish that you could grow your email list in a way that feels good to you that actually works so you can start to make reliable revenue. Isn’t that the dream? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother or the woman or the wife, the person that you wanna be.

Kylie Kelly [00:05:06]:
You don’t have to put a freebie on your website and wait 5 years to build a large engaged email list anymore. I mean, who wants to wait that long anyway? I certainly didn’t and that’s why around here we do things a little bit differently. On this podcast, we’re going to uncover the secrets to building an email list full of your ideal clients that will drive your growth and success faster than you thought was possible. So if you are a coach, course creator, or online business owner looking to grow your email list and elevate your email marketing, this podcast is for you. I’m so excited about this. For those of you that don’t know, before this rebrand, my podcast was called This Mama Means Business, and I created that in 2020 when I was lonely. I didn’t have any friends. We just moved interstate after the pandemic hit.

Kylie Kelly [00:05:46]:
I just wanted to speak to women who got it, who were doing the same thing as me, that were trying to figure out this whole online business thing, that were trying to be the best mom they could be, that were trying to do it all. And I felt like I was failing at everything. Right? I just closed down my business, as you heard, and I was pregnant with Sam, and I didn’t feel like I had anyone to connect to. Have you ever felt like that? It is horrible. That feeling of, like, not belonging in any space. And I remember even though we’d moved interstate, there weren’t any local groups I could go to. There were a few mothers groups meeting online, and I remember tuning into 1 and just feeling like such an outsider. I didn’t wanna speak about my kids all the time.

Kylie Kelly [00:06:21]:
Like, I love them to death, but I don’t wanna speak about them all the time. There is so much more to my personality, to who I am that I’m passionate about than just my children. So that’s why I created this mama means business, and it enabled me to have these really deep conversations because I hate surface level shit. Really deep conversations with women that were trying to build something bigger than themselves, were trying to grow their business, trying to teach their kids how to be good humans. Right? They were doing everything, and it enabled me to really connect and grow some really deep friendships out of it. So I am so grateful. And if you were from those days, thank you so much for listening and being a part of that community. It honestly means the world to me.

Kylie Kelly [00:06:59]:
And although I feel like it is time to shift focus, I still have such a special place in my heart for what that podcast brought into my life. So what can you expect from this new show? So I’m going to be dropping episodes every single week. So every Friday, there will be a new episode dropping starting with a couple right now that you can binge. Of course, I had to try and get a couple ahead of you so that you had a few to choose from as you listen to this new aligned email growth show. But going forward, you can expect episodes to drop on a Friday. I will have one guest interview a month that I am handpicking to make sure that that guest brings you very tangible action steps. Just like Sofia Parra’s episode, episode a 144, that has been so popular. She spoke to us about how to nurture your email list and start conversations, and it really made us think about nurturing our email list a little bit differently.

Kylie Kelly [00:07:49]:
And that nurture piece is so important when it comes to selling to our list and building really genuine relationships. So that episode is a must listen. If you haven’t listened to that, just go back a couple, episode a 144. A great episode to tune into. That is the standard of my monthly guest episodes. That’s what you can expect. So I can tell you the next guest episode that will be dropping on the 30th August is with the incredible Marisa Cochrane. She’ll be sharing with us how to craft compelling email copy to send to our list, so it’s gonna be one that you’re going to definitely want to tune into.

Kylie Kelly [00:08:22]:
So weekly episodes are dropping on a Friday, one incredible guest episode every month. And once again, every single episode, whether it’s a solo episode with me or a guest episode with a special guest, it will include actionable tips, strategies, and insights because I’m all about you receiving things that will actually help you on your journey, things that will actually help you achieve tangible results when it comes to growing, nurturing, and selling to your email list. That is what we are all about. Now, of course, what is a relaunch? What is a rebrand without a really exciting giveaway that I wanna share with you quickly now? So to celebrate, I have 3 different prizes that are up for grabs. Prize number 1 is a 7 day Voxer support week with me. So you can have me in your pocket to receive personalised feedback on how you can grow your email list fast through a handy mobile app Voxer, which is kind of like a walkie talkie app if you haven’t used that before. That prize itself is valued at $497. Prize number 2 is a 30 minute strategy call with me.

Kylie Kelly [00:09:20]:
So we can dive into anything that you want on this call. It can be anything to do with your business, with your growth strategy, with how you’re growing your list, how you’re selling to your list. Anything at all that I can help with, we can dive into it. So that is valued at $197 and that is prize number 2. And then prize number 3 is 1 free month in the Email Growth Club. So the Email Growth Club is my membership that is all about growing your email list without social media or paid ads. With over 250 members, it is such an incredible supportive community. So I’d love to gift the 3rd winner a free month in the email growth club valued at 27 dollars.

Kylie Kelly [00:09:53]:
So if you want to enter this giveaway, if you want to be a part of celebrating with me, all you need to do is listen to the other 2 new episodes that dropped today and leave me a review. Now because Apple Podcasts sometimes don’t upload reviews straight away, especially when it’s an international audience, I’d encourage you to take a screenshot of the review before you post it. Email me at hello@kyliekelly.com with that screenshot and you will be entered into the draw. The prizes are going to be drawn on the 30th August and I will notify all the winners by email. And just a secret little tip for all of my incredible listeners. If you want a bonus entry, if you can share your biggest takeaway on Instagram from one of these first three episodes and tag me, which is just at_kyleigh_kelly_. Gotta love the underscores. And you’ll get a second giveaway entry.

Kylie Kelly [00:10:37]:
I’ve included all the notes for this giveaway in the show notes below. So if you need to have a little look to follow the instructions, please do that there. Know that they are there for you. But I would love for you to celebrate this rebrand alongside me and go into the draw to win some pretty incredible prizes to make sure that you start to grow your email list even faster. Now as I mentioned, there are 2 other episodes that just dropped today as well. There’s one on my visibility framework where I share all the different ways, all the different options you have to grow your email list, both through a variety of different collaborations and also strategies that rely more on search and SEO. So, again, through that visibility framework, you will notice that social media is mentioned very, very minimally and paid ads is definitely not a part of that discussion whatsoever. So if you’re looking to understand some different ways that you can go about growing your email list but you don’t know where to start, that’s gonna be a great episode to listen to.

Kylie Kelly [00:11:28]:
Again, nice and short 20 minute episode, but I think that that’ll be really helpful for you to just pause and think about what strategy do you wanna try next to leverage relationships and grow your email list fast. So that is episode a 149. And then episode a 150 is all about challenging email marketing myths and beliefs. So in that episode, I’m talking about how you don’t need social media to grow your list, why you don’t have to actually have a freebie to get subscribers, and I share a few things that you might not have ever thought about if you want to do some no freebie list building. And then myth number 3 is that email marketing is outdated and ineffective, which I can guarantee you that it is not. So those 2 episodes have also dropped. Thank you again for being a part of the journey. And although I’m not on social media very often, if you do have a question, if you do wanna reach out, you’re always welcome in my DMs on Instagram.

Kylie Kelly [00:12:14]:
I promise I will get back to you as soon as I check that up next. I’m so excited about this rebrand. I’m so excited to bring these episodes into your earbuds every single week and continue serving you in this way. Alright, my loves. Don’t forget to enter the giveaway and I will talk to you again soon. Bye for now. Thank you so much for tuning in to this episode of The Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads.

Kylie Kelly [00:12:45]:
If you enjoy this episode, please take a moment to rate and review the show and share it with others. Your feedback helps me reach more female entrepreneurs just like you, who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I’ll see you in the next episode.