THIS MAMA MEANS BUSINESS EPISODE 135
Today, I have a special treat for you – an exclusive replay of a 1:1 strategy call between me and one of my members of The Email Growth Club (formerly The Spotlight Club). Together, we dive deep into the question on every entrepreneurs mind: How can I make money inside my business quickly? We also talk about the importance of scalability, building a supportive community, and finding the perfect membership model to ensure sustainable growth in the long term.
Click play to listen below:
Consider adding live calls to her membership tiers
We start off by discussing the potential addition of live calls to her membership, aiming to enhance member value and engagement. An essential consideration here is maintaining balance. We explore the idea of different membership tiers, one focused on content access and another offering personalised support and interaction. It’s crucial to align these offerings with the unique needs and preferences of her audience.
It’s important to acknowledge that change isn’t always easy, especially when personal schedules are already jam-packed. We touch on the impact of implementing live calls during a particularly busy month and consider how it may affect existing members. It’s essential to communicate any adjustments in a way that ensures optimal member experience and satisfaction, so that we are considering the changes from all angles.
The importance of finding her niche
We explore the impact knowing her niche has on her lead generation and podcast appearances, highlighting the power of her niche in shaping her brand identity and resonating with her target audience. It’s clear that her passion and mission can drive not only member engagement but also revenue generation.
How to create engagement and organise her membership tiers
Engaging members is crucial for nurturing a thriving community.
We discuss strategies for increasing participation, such as offering paid trainings to her members for free as a special token of appreciation. Re-organising membership tiers is also explored, aiming to streamline interactions & content access based on different pricing levels. This approach can be a game-changer in driving engagement and monetisation within any membership business model.
During our conversation, I chatted about the importance of long-term strategies and the significance of not overwhelming her members with an abundance of content. It’s not just about offering more; it’s about offering strategically.
We discussed the potential benefits of rethinking access levels and the value of time-consuming interactions within different membership tiers. I shared that when you streamline these elements, you create a more efficient and value-driven membership model while setting the stage for sustainable growth.
How to make the most of her email list…
Monetising your business also means exploring the potential of your email list. We dive deep into strategies for generating recurring revenue from a mini membership, touching on pricing, promotions, and the delicate balance of promoting offers without feeling overly “salesy.”
The goal is to create irresistible, impulsive purchases while also nurturing a confident and authentic promotional approach.
The importance of a balanced emotional state
As we wrap up, we reflected on the emotional states that influence our business communication. There’s value in capturing the essence of high-energy moments through voice notes and leveraging them in times of low motivation.
Our emotional well-being impacts our business, and being mindful of this empowers us to create stronger connections with our audience.
In the end, maximizing the potential of your business is a dynamic journey, encompassing strategic decisions, authentic connection, and a deep understanding of your audience’s needs.
Remember, your business is not just about making money; it’s about making an impact.
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Full Transcript
Kylie Kelly [00:00:00]:
Hello and welcome back to episode 135 of the podcast. I am so grateful that you’re here. Now today, I have a special episode for you, and I’m sharing a little glimpse behind the curtain of what a strategy call with me can sound like. So I’m sure that you realize by listening to this podcast that there’s 2 things that I’m super passionate about. I am passionate about helping women build their email list through relationship based strategies, things that are exciting, things that feel good, things that can build your email list fast, and I do that through my membership, the spotlight club. But I’m also really passionate about helping these women actually make money from their email list because I know probably better than most how much we need our businesses to make money. At the start of this year, I actually went through a really tough financial season where my husband and I were both self employed, and we were struggling to provide really tough financial position, and I vowed to myself that I was going to spend my time figuring this stuff out, figuring out how to get a bit more of a safety net around the business. I came from a background where my previous business, a wedding photography studio, was so feist and famine.
Kylie Kelly [00:01:10]:
In the busy months, we ate like kings. In the slow seasons, again, it was baked beans. And I am done with that. As an almost 40 year old woman, there is no way that I want to live that way. So it is imperative that we figure out how to make money from our business using the best asset that we have, I believe, at our email list. So this call that I’m going to let you listen to was actually between myself and one of my club members, and she’s graciously let me share it here because I feel like this is going to give you a beautiful glimpse into how you can think when you’re creating offers, when you’re thinking about how you can open doors for money to come into your business. And we’re going to dig into her offer, we’re going to dig into what’s on her heart, how she wants to serve, and how we can get her to a place where by the end of the year she is making monthly recurring revenue. So I hope you love this. As always, I appreciate any feedback. I love hearing from you. But without further ado, let’s pull back the curtain on this coaching call and invite you in. I hope you get something out of it.
Kylie Kelly [00:03:10]:
Okay. So I’m excited to jump into this with you because I feel like it is well past your time to make some money from this business. And you have so much to offer and you’ve got so much of the foundations already set up. You’ve got people now that are coming onto your list. So, like, talk me through what you see. You mentioned we need to start making $600 a month recurring by the end of the year. You’ve got your mini membership. You’ve got your main membership. What do you feel most passionate about? What do you actually wanna, like, do the most?
Student [00:03:30]:
I really honestly, I want to focus on my mini membership. I think I know that it’s the least lucrative, but I feel like if I I really don’t want to grow, especially the VIP level, but so much. I really wanna keep that small because a part of the VIP level is a lot more than one to one time, and I just don’t wanna put a lot of that in. I’m at a point where, with the boys, I have such a limited amount of time that I’m like, the Facebook group is where the mini membership lives. And with that, I can pop in around my schedule. Things can live in there, and I can interact so much easier. I feel like I’m at a point where I have built all the back end of things, and I’ve got everything in place. It’s just a matter of starting to convert people. And I feel like the mini membership’s an easier conversion because I can tell you that as terrible as it is, I have several things that I spend, like, 5 to $7 a month on that I don’t even use or remember sometimes until I’m like, what was that? Oh, I better go try that. Check that out. So it’s an easy one.
Kylie Kelly [00:04:31]:
Yes. Absolutely. I think as well, anything under that $10 mark is that impulsive buy. So it unlocks a part of our brain that doesn’t actually think logically, which sounds a horrible thing to take advantage of as a marketer. But at the same time, if you’re creating something of value, you’re pricing it under $10 a month, it should be an easy yes to get into your world for that reason. And then they’re like, oh my gosh. Holy smokes. Look at all this value. I can’t believe that I didn’t join sooner. So, like, that’s what we’re going for. Your email list is super healthy. Like I said to you in Slack, the open rates, the click rates are, like, incredible. Are you selling to them have you been talking to them much about the membership?
Student [00:05:07]:
Yes. I because I send it out once a week, and I started about 3 weeks ago talking about I like, the first email when I really got everything set up set up and all my automations in place. Then the first email after that, I really went into a lot more detail, just kind of about it, kinda spelled it out. And then since then, I’m trying to put, like, a nice big blurb about it and mention it without doing a whole, you know, hey. Come do this kinda thing. And I think that’s a big part of it. Once I get going with it, it’s just it feels so awkward sometimes to start that process.
Kylie Kelly [00:05:40]:
It does. Right? And I think I think as well, like, getting used to selling and mentioning our offers all the time feels awkward to start with. Regardless if it’s it’s a $7 or a $7,000 offer, it always feels a bit like a muscle we haven’t stretched before. And I think I mentioned this on the last q and a call, but Faith Mariah, who I really adore, I was listening to her podcast the other day, and she was talking about how we can’t out believe. So we we need our belief and our confidence level of our offers to be so high because our clients can’t out believe us or they can’t believe in it more than us. We have to set the bar really high so that we can bring them up so they’re really excited and pumped to join. And I feel like so often when we make offers, and I’ve done this too, but we make them and we’re like, oh, I’m not that confident yet, but this is what I’m doing. And I think it’s really great.
Kylie Kelly [00:06:22]:
And and we, like, come in at this, like, low belief level and then wonder why people aren’t jumping on board when they, like, can feel that energetic exchange. And then why would they be excited if we’re not being super confident and super out there and talking about it all the time? And I think definitely getting used to mentioning it more. I think it’s good to, like, not be salesy all the time in terms of, like, the launch emails and the direct, like, come and join now, and time’s running out. And if you do that over and over and over and over again, people will just unsubscribe. Right? So I think it’s good to be more subtle sometimes as well and tell stories and share wins. And but then I think it’s really important to have a strategy around when you’re going to actually drive those sales emails to get people to actually click and convert, which looking at what you include in the mini is that monthly training. Right? You’re doing 1 month training that drops each month. Is that right? Mhmm.
Student [00:07:07]:
Yeah. I’ve been dropping it well, this is, like, the first full month I’ve had it. But I dropped it on the 1st of the month and and put it in there. But this month, I was just maxed out. But my my plan is to start putting in labs where I do little mini things in there too. So that gives me, 1, a chance to talk up something. And I even started playing with the idea of because right now I’ve got the mini, and then the full one gives you the portal. But and then the VIP my thoughts were, is it not fair, which I don’t have anybody paying in any of the 3 right now. But my thoughts were about that one live training I do a month to actually offer in in, like, the many. Like, here’s the Zoom link. They can join it live. No. They don’t get the replay of it, you know, because of the access and stuff that’s in the portal. But I thought about doing that, and that would be another thing to go, hey. Here’s what’s coming up this week. You know, another thing to kinda remind them what’s coming up and what they can join the mini and get in live. But then I was like, I don’t know. Is that too much?
Kylie Kelly [00:08:06]:
No. There’s so there’s 2 trains of thought with this kind of thing, though. Right? So the the first train of thought is that the mini has the content so that you have the monthly trainings. They can log in. They can see them at any time. That’s, like, what you get. But that’s it. They don’t get access to you. They don’t get that 1 on 1 support. They don’t get to ask questions. Right? So they just get the content. Then the higher tier is the questions, the access, the the time with you. They can jump onto the calls. And then, obviously, you could have a a higher tier if you wanted to do 1 on 1 work or whatnot. So, like, there’s that train of thought. Or you could flip that on its head and make the mini, like you said, they could jump on the call, They ask the questions, and that could be kind of cool to then play with if you decide to that that feels better for you.
Kylie Kelly [00:08:52]:
You could play with that with your email list and be like, hey, I’m feeling super generous this month. Normally, I’m gonna be a part of the mini membership to jump on a call, but I just wanna meet so many of you. So this month only, I’m opening it up to anyone on my email list that wants to jump on. This is the training. It’s about you won’t get the replay, but come on and have a listen, see what I’m about, ask me questions. So you could almost have it like an open house type situation, occasionally. You would wanna do it all the time because you don’t want the mini members to feel a bit ripped off, but you could do it occasionally. It’s like a little bit of something special to drive people in so that they can have a taste of what you’re about and what the membership’s about. So it just depends which way feels better. And and sometimes with this stuff, we don’t know until we start playing. Right? So what do you think? What’s your gut telling you? Would does one of them stand out to you more than the other?
Student [00:09:38]:
Well, I I feel like I I think that, like, somewhere around in October would probably be a better time for me to do it just because in September, I’ve got a whole week that I’ve gotta have everything automated because we’re going for the boys’ birthdays, and it’s just it’s a rough month for me. I got a lot going on. So I’m like, October, I could. And then plus, that spaced it out enough because I have 7 people that got the the summer’s free upgrade to 7 people that are in my VIP for 30 days free. And so I wanna make sure they don’t feel like I’m giving away anything extra while they’re in there for free. So that would give them time to kinda process through and get out or buy in and stay in. I did get all up in my fields. I had more unsubscribed. Because the bundle, I had a whole bunch of new people had more unsubscribed in the last week than I’ve ever had, and it was still low, but it kinda hurt my feet a little bit.
Kylie Kelly [00:10:26]:
Oh, look. It’s that’s a journey in of itself. Right? I I used to get so upset about Unsung Scribes. I think I’ve mentioned to you before, like, I I have, like, a big chunk. I’d be, like, oh my god. They hate me. What have I done wrong? And it’s it’s such a journey to get into that mindset of, like, no. No. No. Bless and release. If they’re not the right people, it’s good that they leave. Like, it is good, but it still hurts.
Student [00:10:45]:
Yes. I feel like I have turned the corner as far as, like, my belief level. Like, I recorded a podcast the other day with somebody else in our group, and I had her as a guest on my podcast. And we were talking about it, and I told her, I was like, one of my things I struggle with is, like, what am I bringing to other people’s podcast? Like, I know what I bring to my community. I get that. But then, like, when I’m like, well, I could be on other people’s stuff, but what am I bringing? And when she and I were talking about it, kinda like a light bulb moment of, I’m really an advocacy coach. And and I focus on special needs moms, but, truly, everything I do focuses back to advocacy, whether I’m giving you scripts or I’m talking you through it or whatever. I was like so when I had that light bulb moment, finally made it clear to me that I think I can talk about it easier because I understand what I’m doing better, if that makes sense.
Kylie Kelly [00:11:33]:
Yes. I love that. I love that. And I think sometimes, yeah, brainstorming with somebody and and talking it out is what we need to then hear ourselves even go, like, oh, that’s it. That’s the thing. I love that. I love that for you. And, yeah, I completely can see you spreading that, you know, that message of advocacy and yeah. I love that. No. I love that. So okay. So plan. So at the moment, you’ve got those 7 people are in the VIP tier of the membership. Are you doing anything there to, like, blow their socks off? Like, what do they get? What’s the interaction been like? And they have that has there been any because they’ve signed up for free?
Student [00:12:05]:
One person has logged in out of the 7, but then a couple of them just got in because the bundle actually it closed, but then, you know, they gave it open for, like, another week or 2. So the last couple didn’t sign up to this past weekend. Other than one, the rest of them have not logged in yet, but I’ve got an email going out Friday, you know, just kinda, hey. Reminders. Here’s your portal login. Here’s what’s in the portal. Here’s links to everything. I just wanna make sure you have as much access as possible while you’ve got this time. Here’s the date that it runs out. You know? And then next week, I’ve got a, I’ve got my membership support chat, and so I wanna make sure I remind them of that because that’s for the VIP group where you can come in, and and we just kinda chat out whatever via Zoom. And so kind of trying to really remind them of everything, and I I was trying to figure out what else to drop in there. I toyed with the idea. I did a a little training that you can buy separately on my website, like a digital download. So I have that, and I was like, that’s advocating in a busy season. I thought about throwing that in there for free and just being like, hey. You know, for for the time you’re in here, here’s a link to it and maybe sit throw it out the email and go, you know, as a special thank you for being a VIP, you know, something like that. Just kinda try to give them a little something to pull them in and interact. Because so far, they haven’t joined the Facebook group, and only one of them is logged into the portal.
Kylie Kelly [00:13:25]:
My concern with that, I love I love I love giving a 100%. So I’m all for, like, giving it all away. Because I think that we need to hear things 2 or 3 times before it even clicks. Right? So I don’t think that you can give too much, at any point and it would do any harm. My only thought is, like, we don’t wanna overwhelm these people. So if they get that email and they log in, there’s content in the portal already. Right?
Student [00:13:47]:
Like Right. Oh, yeah. Because I I probably got, like, 9 trainings already in there. So yeah.
Kylie Kelly [00:13:52]:
So I don’t want them to log in, see that, get and then get the thank you another course, and it might be just really overwhelming and be too much content. What I would love is for them to get a taste of you and how amazing you are. So maybe instead and depending on your capacity, but what about even doing, like, like, so you’ve got this chat on Zoom, but what about even offering, you know, like, it could be in Messenger, it could be in Voxer, it could be in wherever, but, like, a little Messenger chat 1 on 1 with them for a day that’s free where they can just jump on and and talk to you.
Student [00:14:26]:
Well, and they all have access to Voxer. No one has signed up on it yet, but that’s with the VIP because that the way I kinda stacked it was, you know, in the Facebook group, you get live things, and you don’t really get a whole bunch of of extra stuff. In the main level, you get the portal. But then the VIP, the big step there is that you get one one to one call a month, and then you get Voxer access throughout the month within office hours. And so I I just I’ve gotta come up with something to say to them or maybe a funny, like, email, news line, or something to get them to react. Because, like, if I can get them to interact, even if I could get them to say, hey. You know, here’s my family situation, then maybe I could respond back with, oh, well, this might be a training that’s suited for you, and he it’s in the portal kind of you know, to kinda point them in a direction, but it’s a matter of getting them to Yeah.
Kylie Kelly [00:15:16]:
Yeah. I think and I think that’s where the, like, the reminders are really good. So when the 30 days, you saw it a couple weeks. Right? Because they’ve already been in a little while. I think the reminders are really good. I think even reminding them of the Slack questions, even coming up with, like, oh, these are some questions that I’ve been asked before in this container. Just remember it’s private between you and I, so I’m here to help. I’m I’m here to help. But, like, even throwing out some pretty I don’t know. The things that people don’t talk about. The things that people are scared to ask. Like, those questions that are in the back of our minds. Right? About what is normal, etcetera, blah blah blah. Or, like, whatever whatever those things are for these women that they’re scared to talk about or to ask anyone else, I’d almost be sending an email and be like, hey, just remember, I know you didn’t pay for this, but you have VIP access to this. And the beauty of that is that you get access to Voxer with me. That means you can come into Voxer and you can ask me anything.
Kylie Kelly [00:16:07]:
There is nothing that is too hard or too messy or too out of bounds. Like, you can ask me anything. These are some of the questions that I’ve answered before and, like, listing some of those ones that we’re, like, woah. Here’s the link to join. I wanna connect with you. Like and just like sending something like that that’s really kind of encouraging them that that it’s a safe space. It come and, you know, and just seeing what that result is maybe. Because I think if they can get into Voxer and, yeah, have a conversation with you, then exactly that. You can direct them where to go. You can direct them into the, like, what’s next for them. And then at the end of the 30 days, if they can’t stay in the VIP, they should be an easy down sell into the $7 membership. Right? But we need to make that connection first.
Student [00:16:46]:
And that’s what I’m thinking is that, you know, even if they don’t wanna stay in the VIP, if I can get them to see any of it, then they’ll just be like, okay. Well, I don’t wanna pay for that, but I’ll stay in the because then I’ll still get access to a lot of this stuff. And and I’m like, that’s what I really wanna build anyway because I have a lot more control over my time with it.
Kylie Kelly [00:17:07]:
Yeah. I would think about because we wanna build it so that it’s hands off a little bit, that $7 tier. I would think about swapping it so that it is just the content that they get, and then they get the next tier is I know this is probably you’ve already, like, outlined it, but, like, so that that’s the content. The next tier is a bit more access and the VIP is everything. Because then once you’ve done all your monthly trainings and they’re in there, you don’t actually have to do anything else. People can then join and log in and then you just upsell them if they actually wanna ask questions. You could still do those open houses if you wanna do a live workshop or a live call or or do one of the trainings live. You could still do that as, like, a special.
Kylie Kelly [00:17:43]:
But I’m just imagining when you get a 100, 200 people in the $7 membership, you don’t really like, how not join Zoom. What Zoom is limited to a 100 anyway. Right? And then and then those calls become so much energy, so much time. You were such a generous giving person. I feel like it could get out of hand really quickly with questions and and you helping. Right? So I just think about perhaps changing that. And then if you decide to do that, making the content that’s in there almost flow. So, like, going through training to training so they could they could join, go through a few of your trainings and be like, oh, and and have, like, a start point and an end point. And then, like, once all the trainings are in there, if you wanted to do something else and a little challenge or a little sprint or a little bit of an accountability or, like, hey. This month, I want I, you know, I wanna have more face time with you, so we’re gonna do this. But that’s only then when you have capacity because all the trainings are done. Right?
Student [00:18:36]:
Right. That makes sense. And I know that, like, if they’re in that membership and they want more access, then I’ve got the paycheck and go live because we haven’t finished it. But on my offers page, then you can buy 30 days of boxer, one to 1. And and I’m like, so you could get that if you had the little one and you just wanted a little something extra, then I’m gonna have that set up. I just, like I said, haven’t published that page yet because we’re still trying to make it symmetrical or whatnot. But, yeah, I really won’t that’s why I’m kinda struggling because I want the Facebook group to be very valuable and for people to really, you know, get that connection, get that help there, but at the same time, for $7 a month, especially being that I created an 1,000,000,000 off of it, I’m like, I really don’t want to put a whole lot of my time into it. I want it to be, oh, well, I can build it, put it in when I have time, and then walk away. So that’s kinda where I I struggle a little bit.
Kylie Kelly [00:19:27]:
Yeah. So I think I think it’s important to, like, look at the big picture. Look at the long term. Right? Because otherwise, we build something that involves a lot of your time now. It’s gonna bite you in the butt later on. It’s gonna bite you when there’s, like, a lot of people in there. So with the Spotlight Club, obviously, it’s in Slack. I was in two minds because everyone is on Facebook. Right? And at least the benefit of having a Facebook community is that when you do post in there, when you do have time and you just wanna go live and talk about a certain issue or or when they’re, like, you know, up with their kid in the middle of the night, they wanna post a question. Facebook makes it really easy, and we’re all on Facebook. So I think keeping the Facebook group, I think is good. However, I think as the membership grows, I think maybe having boundaries around that. So, like, hey, guys. I’ll be in Facebook on Thursdays Fridays to answer questions. In the meantime, you guys can support each other. Obviously, we need a community to be able to support that.
Kylie Kelly [00:20:17]:
But, eventually, when there when there is enough people, that could definitely happen. And then you can schedule content to go out and whatnot anyway. But I think keeping the Facebook group is good for the mini, so there is that sense of community. And then I think just having the content, and that’s that’s what you it’s $7. Like, I think that’s what you get is then the, you know, the content. Every month you can pop in, watch a training, and then you’re right, you can then upsell if they do want 1 on 1, like, the Voxer. If they do want more support from you, then there’s upsell opportunities. And there’s, like, little intensives you could run when you have the time or things that might might come to you that you just wanna try out. Right? So there’s opportunities to upsell them, but they’re already paying you. So they’re used to paying you, so it won’t be so much of a leap to get them to to buy into something else that you come up with. But I think that’s enough. I think the Facebook group and just that core content and then what we can be doing in the meantime while you’re creating the content is sharing that with the email list. Being like, hey, this month in the membership, we’re talking about this. I’ve just created the content. Here’s a little snippet. Or here’s the quote that I just had to pull that I came up with that I absolutely love. Or here’s, you know, like, just little snippets of what you’re sharing. This is what I hope that they get people like, the members are gonna get out of it. This is a win that the member had. Like, just sharing all of that kind of content around the membership. So that when then you do, like, wanna push it, they they used to hearing about it all the time. Right? Are you gonna have the doors open all the time, or are you gonna close the doors and open the doors?
Student [00:21:42]:
At this point, I just kinda thought I would leave them open until I started kind of because I have kind of an idea of how many I want in the levels. And I kinda thought, okay. Well, until I kinda get to building people, then I I’ve thought about just leaving them open because I I know that I I struggle with that whole sense of urgency that a lot of people are like, well, you gotta have a date and all that. And I’m like, I get the the theory behind it, but I also struggle with with with that, especially when I’m at a point where I’m, like, I’m trying to grow it, then
Kylie Kelly [00:22:12]:
Yeah. And I think it’s good. I think for a mini membership, I think having the doors open all the time is great, especially when it’s one that people probably won’t realize they need until they have an issue. Right? Or they’re like, yes. I need help. Yes. I need in. So you don’t I agree with you. I don’t think you need to close the doors to create that urgency. I think life creates that urgency from parents. Right? But then also perhaps we can push, yeah, those monthly trainings, just get more direct with the cell in terms of like at the end, like, hey, if you want in, it’s already $7, like, come and join now. Or, and then even, like, after the, oh, my god. It was amazing. And if you miss out, join for next month. And just getting a bit more direct then with those calls to action in your in your regular newsletters. And then maybe planning out like doing mini launches for it and planning out, okay, this week, I’m going to actually go really hard and do proper sales emails and send an email a day for 5 days, 2 on the last day, and let’s test it and see what happens.
Kylie Kelly [00:23:06]:
And almost treating it like a little mini launch, whether you do it probably once every 2 months, I would suggest. Like, every 8 weeks, 5 days. Every 8 weeks, 5 days. And then in those 8 weeks, you’re just nurturing and sharing content, sharing wins. And I think that could be really great. And that way, yeah, it’s open all the time. They have a need. They can come and join. You’re sharing about the monthly trainings. When you’ve got members in there, you’re sharing the transformations that they’re having. And then those 5 days, you’re, like, come proper sales emails. Like, this is why you need it. This is what we do. Here’s some testimonials. And the testimonials can be social proof to start with of just working with you. Right? They don’t have to be about the membership.
Kylie Kelly [00:23:44]:
But then when you even have content in there, you can even put it in the Slack channel and just get people to join and come and go through some of the content and then write a testimonial in exchange if you’re if you’re happy with that. But we can do things like that so that you got the you got the social proof, then it’s like a come and join us now before we start next month’s content. We want you inside. So it’s an actual intentional push.
Student [00:24:03]:
I like it because I feel like, you know, having that my that specificness in my head of, okay, I’m gonna do a 5 day launch and then do it every 8 weeks or so, then I can look ahead and say, okay. So I know I’ve got 2 bundles in September because I’m in Scottie’s, Anna, and Samantha’s. And so I know I’m gonna be creating stuff for that, so I could probably because it’s gonna be automated anyway, I could probably go on and start working on now, get that email sequence in place, do it the 1st full week of September, and then I also have the fact that I’m like, oh, yeah. I just finished this training. This is going live and and and have extra stuff to be able to talk about to push with that. And so have a little bit more content to be able to throw them in there.
Kylie Kelly [00:24:48]:
Yes. No. I love that. I love that. And I think with the bundles, it it’s a big ask to get somebody to convert or to I don’t know. I’ve I’ve really struggled with the bundle audience getting upsells to work. Like, even at the moment, I’m a part of a bundle. I got, like, 200 subscribers yesterday, which was huge for a bundle that I didn’t really even know if it would be a good one, to be honest. But on the product page, I had, like, join the spotlight club for just $7 for the 1st month and then it’s 19. No one’s upsold. And I’m like, well, out of 200, that’s a pretty good sample size to say it’s not really working. And I think it’s because, obviously, they’re there for the free things. It’s the bundle audience. Right? So I think offering free trials, I don’t think necessarily works. I tried that with the Spotlight Club back when I did the first bundle, and nearly every single one canceled. I think there was only a couple people that hung around.
Kylie Kelly [00:25:36]:
So I think people with memberships need to have some kind of investment in it. And I don’t know if whether the bundle audience is a good one to start with, but what I would do, think about whatever product you’re gonna put in those bundles and then have that write that 5 day sequence that you’re going to do, and then you could tweak it so that there’s an email sequence on the end. So the bundle finishes, and they start to hear about the membership. They get the sell, and then they join your normal emails. You know? So that way we can really test like, okay, so is the bundle audience going to be ones that can convert that quickly? Or do they need to sit on my email list for 6 months before they’re actually gonna trust me enough to come into the membership? So I’d I’d encourage you to start working, like, work on the 5 day sequence first, and then and then let’s pull some bits out of it. So it’s not extra work, but let’s pull some bits out of it so we can make a bit of an email sequence to go on the end of a bundle and see see how it does.
Student [00:26:28]:
So with these 2, I didn’t do any upsell with the 2 with the Scottie and Samantha’s free bundle. I didn’t do any kind of upsell. I’m just offering a thing because I was like, I’m I’m not trying to create room here. I’m really just trying to get enough people on my list because I need more people on my list to to have the numbers to find my people. And so, with that being said, one of the things I wondered about is, like, in my, membership, every month, the trainings are me with a guest expert in there, you know, going over whatever. I kinda wondered if about using, like, one of those trains, like, pulling that into Canva and adding a beginning and an end to it where I talk about stuff and kinda lead in and using one of those. Because, like, for Samantha’s, I was gonna do 30 days of my VIP. But I’m like like you said, I mean, if you’re coming out of a good bundle, I don’t even know if they’re gonna get around to logging in. And so I’m kinda wondering about doing something like that, or I could do what I did for the other 2 and actually create a training.
Kylie Kelly [00:27:28]:
No. I love the repurposing. I think I think it’s silly if we make more work for ourselves. And I think if you’re already doing them, I would I would take that. I would repurpose one of the trainings. Because then in the emails afterwards, you know, you do the deliverable email at the start, so they get the training. And then when the bundle ends, you do that email that’s like, hey. Remember me? I know your inbox has been crazy. You signed up. We were part of this bundle. Don’t forget, if you haven’t watched, this is what I offered you for free. This is the training. This This is what it’s about. It’s gonna change your life. You know, like that email. And then the next email that would start, the bit of the sell into the membership, could be like, hey, did you get around to watching that training? Please reply.
Kylie Kelly [00:28:04]:
Tell me your thoughts. But also, did you know that’s actually one of the amazing trainings out of my $7 membership? This is what we do. And then that kind of makes it a really beautiful way to, like, transition into that conversation. Right? Because they’ve had a little bit of a snippet. They’ve gotten the vibe from you. They’ve seen the quality of the content, and then you’re just telling them about how they can go and get more of that. So I think no. I think that is perfect. I think that would work really, really nicely.
Student [00:28:29]:
I’m just trying to offer something that fits the bundle, but at the same time, not recreate the wheel. And I thought, like you said, that kinda shows them what’s in the membership. It’s kinda like a sneak peek without actually going, well, here’s 30 days, but now you have to actually create a login. And now you have to come in and find time to watch the stuff even though you got, like, 72,000 new emails.
Kylie Kelly [00:28:48]:
Yeah. Yeah. At that place, at that point, they don’t know how valuable that is. To them, it’s just somebody else saying, oh, this is a free thing for, you know, blah blah blah. They don’t actually know how valuable it is to have your support like that or to have like, there’s no context. Right? Whereas this way, they get to experience that training. They get to experience what it’s like. They get to hear your voice, see your mannerisms, you know, get to connect with you through that training. And then it’s just this easy, beautiful way of starting the conversation about the membership without it being like a a a selling feeling, a selling vibe. It’s just like, well, hey. This is one of if if you loved it, you’re gonna love this. And it just makes sense. Right?
Student [00:29:25]:
Perfect. Okay. Yeah. I love that. Alright. So is that kinda where I should probably be focusing now for the next 30 days? It’s just focus on the mini membership, focus on actually creating that 5 day launch and
Kylie Kelly [00:29:37]:
I think so. I think the goal is to make money, and you’re already committed to these bundles, which will grow your list as well. Because, obviously, we wanna be doing both. But I think because we have the goal of making money, let’s get this stuff sorted. Because even though your email list is small, you’ve still got over 200 2250 people. Right? Of, like, they’re opening and they’re clicking. They’re interested. So why not try and get 10 of them, 15 of them into your mini membership so we can get a little bit of revenue? And that way, then it I I find, like, once it starts, it creates momentum of its own.
Kylie Kelly [00:30:07]:
So once there’s a little bit of momentum, okay, let’s get back to that jewelry. Let’s get into some more bundles. Let’s get into some more summits. Let’s do some more visibility things so that we can get more people. But there’s still a decent size there if you do get a little bit of money from them. Or to figure out that, hey, Shit. They’re not the right people. But we have all this done now. We’re ready to go. So let’s make sure we get you in front of the right audiences to grow it with with more people that would be a perfect fit. So, yeah, I think focus on the 5 day sequence and send it through Slack. Send it over to me. Once you’ve done a little bit, I’ll see you probably have templates galore. Right? Do you want me to see if I can find any templates? Or
Student [00:30:44]:
I probably I mean, I’m in Evelyn Weiss’s loan a mini membership. I did miss Wilcox’s, where she opened it for a year for, like, a $100. And so I probably have emails out the ying yang. So, yeah, when I’m in the right place, then, like, Adrianna, messaged me the other day, and she’s like, I opened your email and I just cried. Because when I’m in the right place and I can connect with that feeling, I can I can get it? And and the people who are opening, I know. Even if you’re not responding, I know that I’m connecting. But then if I’m not in the right place, it’s like, oh, that’s weird. So I’m trying to be a lot more cognizant of when I’m writing my emails. I’m like, okay. I’m in this place. Let me go on and lay out 2 or 3 of them, and then I just have to go back and tweak the what’s going on right now thing.
Kylie Kelly [00:31:31]:
Yes. I love that. I think as well, I am obsessed with Ash McDonald. She’s like a therapist term business coach and I listen to her podcast all the time. But she often talks about when we’re in that place where things are flowing and you’re in the groove to get you get your phone out and, like, leave a voice note about how you’re feeling. And then when you’re not in that place, if you listen to that voice note of how you were feeling in that moment, it’s easier to get back there. So I’ve been starting to do that as well because because I’m the same. Like, I’m I’m very I’m very I’m very much all over the place sometimes. I’ll be high and then I’ll be low and then we you know, like, it’s just the creative process sometimes too, I think. And so I’m trying to do that and, like, record a little voice note about how I’m feeling and what’s going on. And when I’m in the high place, so I can listen to it when I’m like, ugh, nothing’s working and I have to do this. What? And it helps lift the energetic, like, the energy again. So I love that you’re batching a few emails out when you’re in that that flowy state. But, yeah, also maybe just, like, pop open your phone and chat to yourself, and see if that tool works when you need to get back there and you’re, like, struggling.
Student [00:32:33]:
I know that the voice the voice recorder does help a lot because, like, I’m I’m bad about, oh, this comes to me when I’m riding down the road. So I’m like, alright. Let me tell myself about it so that I could try to bring it back there when I’m there. And then so you think it’d be okay if I posted in the Slack thing, hey. I’m just trying to get some testimonials to use for my Facebook group. Does anybody and this is what it’s about. Does anybody want to join and for free just to hop in and check it out?
Kylie Kelly [00:33:02]:
Yeah. 100%. 100%. Even when you have this training done for the bundle, you know, if you wanna just chuck it in Google Drive and send them a link and say, hey, would you mind watching the training and send me a testimony about about what it’s like to learn from me? You know, I’m sure you’ll get half a dozen easily. And I’ll I’ll do one happily. That way, we can get you some social proof, which I think will be really important.
Student [00:33:21]:
Yeah. Because getting the testimonials because I haven’t dealt with with so many people, it is harder. But I know that helps so much.
Kylie Kelly [00:33:29]:
Yep. So plan focus on, you know, these emails for the 5 days. If I find some templates, I’ll send them to you, but focus on them. And then when they’re done, send them to me, and I’ll have a look over and we can make any tweaks. And then think about the bundle strategy post bundle. Pull the guest trading. Do what do do that kind of product, and then do those emails for afterwards. And then let’s come back together and look at the data, see how many unsubscribes, clicks, opens that funnel got, that sequence got. And then let’s come back together, and we can chat more about okay. So what’s the next steps here? How can we you know, do we go back to the visibility thing and keep building now? Do have we gotten some members from from those 5 days? How did it go? What do we need to change? And the thing is as well, I love the fact that doing it every 8 weeks. And, I mean, you could bring it forward if if that feels like too long. Like, we can just play with the timing. But having that in your calendar, just keep doing it. There’s gonna be one that you do, and it’s just like you make a little adjustment, and it’s off to the races. We need the, like, the reps under our belt, right, to know, okay, what’s gonna actually work? What’s gonna actually convert? So I think that’s good.
Student [00:34:32]:
Okay.
Kylie Kelly [00:34:33]:
So was this helpful? How do you feel?
Student [00:34:35]:
I I feel pretty good. I I do think that that’s I I think that’s my best bet because I really do feel like if I can focus on it and and actually take the time to plan out the 5 day sequence, That that way, I can I can because once I get the first ten people in there, then I feel like it it would just kinda keep going, especially being that I’ve got the affiliate program? So you get in there and you like it. You can even get your months paid for by bringing in somebody else. You know? And and so I’m like, I feel like if I can get those first 10 to 15 people in there, then it’s it it’s gonna be a much smoother process. So I just need to get them in there so I can start getting the social proof and everything. And so I’m hoping that the 5 day of being very intentional about how I’m talking about it.
Kylie Kelly [00:35:18]:
Yeah. No. Perfect. I might also just run over your sales page and and give you some thoughts if we can make that better as well for the mini. But yeah. No. I think this is this is good. As a goal, $600 a month, you just need 85 members.
Student [00:35:30]:
And and I mean, my goal for the group is to is to end up with a 1,000. So I’m like, you know, 85, I can do that.
Kylie Kelly [00:35:38]:
Oh, so good. Okay. I’m excited. So I love you loads. I hope that was helpful. Let me know how you go, and, yes, send over stuff as you have it ready together. We can we can totally nail this for you. Gosh 85, here we come.
