THE EMAIL GROWTH SHOW EPISODE 173
Let’s be real for a second.
Writing sales emails can feel fucking awkward.
You sit there staring at a blank screen thinking:
– “How do I sell without sounding pushy?”
– “How do I not come across as sleazy?”
– “What do I even say?”
And then you overthink it…
…and overthink it some more…
…and suddenly you’re three hours deep and still haven’t sent the damn email.
Here’s the good news:
You don’t need to reinvent the wheel every time you sell.
There are proven sales email formulas that work – not because they’re manipulative or hypey, but because they tap into how humans actually make decisions.
Today I’m breaking down five high-converting sales email formulas you can start using immediately – whether you’re launching, nurturing, or handling objections mid-sale.
No fluff.
No sleaze.
Just strategy.
Listen to this episode here:
TL:DR
What you’ll learn in this episode:
– The Problem-Solution Formula and why it’s perfect for addressing your audience’s pain points
– How to use the Storytelling Formula to create emotional connections that inspire action
– The Objection-Handling Formula and how it helps you overcome buyer hesitation with confidence
– The Social Proof Formula to showcase results and build credibility
– The Scarcity/Urgency Formula and how to motivate your audience to act quickly
This Is For The Business Owners Playing The Long Game
If you’re done winging it and want a bigger-picture plan that supports real growth, the Empire Expansion Event is your next step.
We’ll zoom out, refine your strategy, and build an email ecosystem designed to grow with your business – not hold it together with duct tape.
👉 Save your spot at the Empire Expansion Event:
https://kyliekelly.com/empire
We’re not chasing quick wins here. We’re building systems that support sustainable growth.
Formula #1: The Problem–Solution Formula
This one is a classic for a reason.
It works because it meets your reader exactly where they are.
You start with the problem they’re already thinking about – then position your offer as the solution.
How it works:
– Subject line calls out the problem
– Opening validates their experience
– Body introduces your solution
– CTA makes the next step obvious
Why it converts?
Because people feel seen.
When someone thinks, “Holy shit, she’s talking about me,” you’ve already won half the battle.
This formula is perfect for:
– Cold or lukewarm audiences
– Evergreen offers
– Straightforward solutions
Simple doesn’t mean ineffective.
It means clear.
Formula #2: The Storytelling Formula
Humans are wired for stories.
We tell them to our kids.
To our friends over wine.
To our coaches when we’re processing something messy.
Stories create emotional buy-in… and emotional buy-in leads to action.
Instead of leading with the offer, you lead with experience.
How it works:
– Subject line teases the story
– Opening shares a real challenge
– Body reveals the turning point
– CTA invites them into the same transformation
The key here?
Tell real stories. Not made-up internet bullshit.
Your audience doesn’t need perfection…
they need honesty.
This formula works incredibly well when:
– You’re selling something you’ve personally used
– You want to deepen trust
– You’re nurturing before a bigger sell
Stories stick.
And what sticks, sells.
Formula #3: The Objection-Handling Formula
If someone hasn’t bought yet, it’s rarely because they “don’t want it.”
It’s usually because something in their head sounds like:
– “I don’t have time.”
– “I’m not ready.”
– “What if this doesn’t work for me?”
This email meets those thoughts head-on.
How it works:
– Subject line speaks to hesitation
– Body names common objections
– You calmly address each one
– CTA reassures and invites action
This formula builds massive trust.
It shows your audience:
– You understand their concerns
– You’ve thought things through
– You’re not here to pressure them
And in an online space where people have been burnt before, that level of care matters.
Formula #4: The Social Proof Formula
People trust people.
Not sales pages.
Not claims.
Not vibes.
Results.
Social proof removes risk by showing what’s possible.
How it works:
– Subject line highlights a result
– Body shares a real client story
– You connect the dots to your offer
– CTA invites them to get similar results
If you don’t have testimonials yet… use your own experience.
Every offer starts somewhere.
Your results count too.
This formula works best when:
– You want to boost confidence
– You’re mid-launch
– You’re selling a proven offer
Evidence converts faster than explanation.
Formula #5: The Scarcity–Urgency Formula [Use Responsibly]
Scarcity works – when it’s real.
Not fake timers.
Not pretend deadlines.
Not “last chance” emails that magically reset every week.
Real urgency respects your audience.
How it works:
– Subject line signals limited availability
– Body explains why timing matters
– You highlight what they’ll miss
– CTA is clear and time-sensitive
Used with integrity, this formula helps people decide instead of procrastinate.
Used poorly, it destroys trust.
Choose wisely.
How to Actually Use These Formulas
You don’t need to use all five at once.
Pick one formula.
Test it.
Refine it.
Repeat.
Sales emails aren’t about being clever – they’re about being clear.
And clarity builds confidence.
Confidence builds trust.
Trust builds sales.
Ready to Go Bigger With Your Email Strategy?
If you want to stop guessing and start scaling – this is your next move.
My Empire Expansion Event is where we zoom out, tighten your strategy, and build an email ecosystem that actually supports your long-term growth.
This isn’t about writing better emails – it’s about building a business that compounds.
👉 Save your spot at the Empire Expansion Event here
P.S. If you’re ready to sell with more ease, confidence, and consistency – the Empire Expansion Event will show you how to make email your most powerful growth channel.
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