THE EMAIL GROWTH SHOW EPISODE 172
Email subscribers just hit different.
They reply more.
They click more.
They buy more.
And – shock horror – they actually stick around.
If you’ve ever found yourself pouring hours into social media, chasing likes, fighting the algorithm, and wondering why people seem to disappear overnight… this is for you.
Because here’s the truth no one on Instagram wants to admit:
Your email list isn’t just another marketing channel.
It’s your most valuable business asset.
And there’s a damn good reason your email subscribers feel more loyal than your social media followers.
Let’s break it down.
Listen to this episode here:
TL:DR
What you’ll learn in this episode:
– Why email marketing creates stronger, more loyal connections than social media
– The power of evergreen nurture sequences and how they build trust with every new subscriber
– Why email is algorithm-free and how that gives your messages staying power
– How to personalise your emails to speak directly to your audience’s needs and interests
– Actionable tips to turn your email list into a long-term business asset
Ready to Strengthen Your Email Strategy?
If you want a clear, simple plan for building trust, visibility, and sales without relying on social media, my Business Breakthrough Audit is the place to start.
I’ll personally review your visibility, offers, and email strategy – and send you a no-BS 3-step action plan you can implement straight away.
👉 Book your Business Breakthrough Audit
P.S. If you’re done fighting the algorithm and want an email strategy that actually compounds over time, the Business Breakthrough Audit will show you exactly where to focus next.
Your Email List Is a Conscious Yes
When someone joins your email list, they’re making an intentional decision.
They’re handing over their email address – which, let’s be honest, is basically the key to their private digital front door.
And most people guard their inbox.
Think about it.
We’ve all signed up for a million things… then spent years unsubscribing from the chaos.
So when someone says, “Yep, I want you in my inbox,” that’s not casual.
That’s trust.
Compare that to social media:
A follow is a lazy thumb tap.
No commitment.
No effort.
No loyalty.
One post doesn’t land? Unfollow.
One reel gets buried between cat videos and air fryer ads? Forgotten.
Your email subscribers, though?
They chose you.
And that choice matters.
Email Is Personal – Like, Actually Personal
Email feels like a one-on-one conversation.
No competing reels.
No algorithm drama.
No noise.
Just you, showing up directly in their inbox.
And the magic?
You can personalise the hell out of it.
You can speak to:
– Their interests
– Their behaviours
– Where they’re at in their journey with you
That makes people feel seen.
Appreciated.
Valued.
And connection like that?
That’s a power move.
This is why segmentation and nurture sequences work so damn well – not because they’re “advanced strategies,” but because they replicate real relationships.
When every subscriber gets a thoughtful, intentional experience from the moment they join your list, you’re rolling out the red carpet.
And people don’t forget how you make them feel.
Email Is Algorithm-Free [And Thank F*ck for That]
Social media is rented land.
You don’t own the platform.
You don’t control the reach.
And the rules can change overnight.
You can spend hours creating an incredible post – only for the algorithm to ghost you completely.
Email doesn’t work like that.
When you hit send, your message lands in their inbox.
No gatekeeper.
No visibility roulette.
And here’s the part people overlook:
Emails have staying power.
If someone doesn’t open it straight away, it doesn’t vanish into the void.
It sits there. Waiting.
That’s a level of longevity social media simply doesn’t offer.
Email Builds Real F*cking Relationships
Social media is fun – but let’s be honest.
It’s surface-level AF.
Curated highlights.
Quick interactions.
Polished captions.
Email is where the real stuff happens.
It’s where you can:
– Share your story
– Talk about the messy middle
– Be honest about what’s hard
– Celebrate the wins and the wobbles
Some of the most powerful emails I’ve ever sent were vulnerable ones.
And the replies?
They weren’t “nice post.”
They were real conversations.
That’s the difference.
When you consistently show up in someone’s inbox – thoughtfully, intentionally, and as yourself = they stop seeing you as just another account.
They start seeing you as a trusted friend.
And that’s when everything changes.
Why Social Media Loyalty Drops So Fast
Let’s flip the script for a second.
Social media followers disappear because:
– Following is effortless
– Unfollowing is even easier
– There’s zero commitment
Your content is competing with hundreds of posts in a single scroll session.
Even great content gets drowned out.
Email doesn’t have that problem.
It’s just you and your subscriber… one-on-one.
No shouting required.
How to Keep Your Email Subscribers for the Long Haul
If you want subscribers who actually stick around, here’s what matters:
1. Deliver Value Consistently
Not every email needs to sell.
Every email does need to be worth opening.
Show up to help – not just pitch.
2. Personalise Wherever You Can
Segmentation isn’t complicated.
It’s just intentional.
Speak to what people actually care about.
3. Stay Consistent
Don’t ghost your list.
Consistency builds trust – and trust is everything.
4. Invite Conversation
Ask questions.
Encourage replies.
And for the love of all things holy – respond when people write back.
That’s how relationships are built.
Your Email List Isn’t a Tool – It’s an Asset
If you’ve been burning yourself out chasing followers, this is your reminder:
You don’t need to abandon social media.
But you do need to stop treating email like an afterthought.
Your subscribers are your people.
They trust you.
They value you.
And they actually want to hear from you.
Treat your list like gold – and it will pay you back with loyalty, stability, and sustainable growth.
Want an email strategy that actually does something?
If you’re done guessing what to send, where to focus, or why things aren’t converting, my Business Breakthrough Audit will give you the clarity you’re missing.
I’ll personally review your visibility, offers, and email setup – then send you a straight-talking, 3-step action plan you can implement immediately. No fluff. No “post more” advice.
👉 Book your Business Breakthrough Audit here
If the algorithm is running your business right now, this audit will show you how to take your power back.
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