Feat. Nadine Nethery from Can Do Content
THE EMAIL GROWTH SHOW EPISODE 207
Think you really know your audience?
If you’ve been writing sales pages, planning offers, or launching programs based on assumptions (hello, outdated “ideal client avatars”), this episode is going to rock your world.
Because Nadine Nethery, audience-driven copywriter turned customer experience strategist, is here to call BS on guessing.
Instead, she shares how to actually ask your people the right questions, organize what they tell you, and turn that into copy, offers, and customer experiences that make people go:
💡 “Oh my God, it’s like she’s reading my mind.”
This isn’t just about sending one random survey.
It’s about creating a simple, repeatable system to gather the gold your audience is already handing you…
and then actually using it to sell more and serve better.
Listen to this episode here:
** Episode Duration: 27:03 mins **
TL:DR:
What you’ll learn in this episode:
– Why skipping audience research is costing you sales
– The exact 10-question survey Nadine recommends sending today
– The only type of survey questions you should ask (and the ones to avoid)
– How to organise all that “voice of customer” data so you can use it for copy, sales pages, and content
– Ways to do audience research even if you don’t have a big list (or any list yet!)
Why most customer research fails (& what to do instead)
If your “ideal client avatar” looks like:
“She’s 34, shops at Target, has 2.5 kids, and likes oat milk lattes” – Nadine says that’s useless.
You don’t need to know her coffee order.
You need to know what’s actually keeping her stuck, what she’s tried before, and how she describes the problem in her own words.
That’s what makes your copy feel like magic and makes people trust you enough to buy.
The problem?
Most business owners are guessing.
The #1 mistake you’re making with surveys
Multiple choice. Drop-downs. Tick boxes.
NOPE.
Those are based on your assumptions.
And they’re keeping you blind to what people are really struggling with.
Nadine says:
→ Ask open-ended questions only.
→ Let your audience tell you what you don’t know to ask.
And bonus:
You can literally copy & paste their words onto your sales page.
10 customer survey questions to write copy that converts
You don’t need to overthink this.
Nadine recommends sending a simple, 10-question survey that walks your customer back through their experience with you.
Some of her go-to questions:
- What was happening before you worked with me / bought this?
- What finally made you decide to go for it?
- What immediate wins or changes did you notice?
- What has changed for you since?
- If you had to sum up what this has meant for you in 4 sentences or less, what would you say?
That last question?
Gold.
It often pulls out fresh testimonials you’ve never captured before.
What if you don’t have a big email list?
No excuses.
Nadine says you can:
– Listen in on Facebook groups or Reddit threads where your audience hangs out.
– Pay attention to how they describe their problems to other people.
– Check competitor testimonials to see what problems they solved.
– Post your survey in communities (with permission).
And please – don’t just ask your mum or your biz bestie.
You need real buyers or potential buyers.
How to organize all this data (without going cross-eyed)
The easiest way? Buckets.
Nadine organizes all her survey responses into a few simple categories so she (and her clients) can reuse the insights over and over again:
✅ Objections
✅ Beliefs (true + false)
✅ Desires
✅ Pain points
Next time you’re writing an email, planning content, or updating your sales page, you can just dip into those buckets and pull out a juicy, real customer statement.
How to use survey data to improve your copy & sales
Collecting data is one thing.
Actually using it?
That’s where most people stop.
Nadine suggests setting a recurring “CEO Date” with yourself every 3 months. Go through your survey responses, DMs, email replies, and jot down:
✔ What’s working
✔ What objections are still popping up
✔ What you can tweak to make buying an easier yes
You don’t have to change everything overnight.
But this simple habit will make your copy sharper, your offers stronger, and your customers feel seen.
Your next step:
Want to try this yourself?
Here’s where to start:
- Write your first 10-question survey.
Keep it open-ended. Focus on what life looked like before, during, and after working with you. - Send it with an incentive.
A $50 gift card, a free workshop, even a donation to charity – incentivised surveys get way more responses. - Organise answers into buckets.
Objections, beliefs, desires, pain points. Copy and paste exact phrases. - Update your copy.
Use those real words everywhere – on sales pages, in emails, even in Instagram captions. - Make it a habit.
Every 3 months, revisit what you’re hearing and tweak accordingly.
The fastest way to grow your list and sell more? Know exactly what your audience wants – and give it to them.
Inside The Email Growth Club, I’ll show you how to turn real audience insights into emails, offers, and lead magnets that convert (without dancing on Reels or throwing cash at ads).
Guest Spotlight: Nadine Nethery
Nadine Nethery is an audience-driven copywriter turned customer experience strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers.
Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past!
Website: www.candocontent.com
Instagram: www.instagram.com/candocontent
Free Resource: https://link.candocontent.com/email-growth
Love this post?
Save it for later:
Full Transcript:
Nadine Nethery [00:00:00]:
So if you have never sent a customer survey and you think you know your customers, I dare you to ask yourself, how can you get to know them better? So put together a survey that helps your customer relive their whole experience with you. It will honestly open your eyes and help you see your customer in a whole different picture.
Kylie Kelly [00:00:27]:
Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don’t involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I’m your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years. And the same is possible for you too. Are you ready to build your email list and start making more money in your online business? Let’s head into today’s episode.
Unknown [00:00:59]:
Dean, welcome to the Email Growth Show. I’m so excited for our conversation today. It has been a long time coming, so welcome.
Nadine Nethery [00:01:07]:
I know, right? It feels like the longest lead up to a podcast recording ever. But yeah, all kids are healthy. That’s cool. There’s no scheduling dramas, so we’re all good. It’s happening and I’m excited.
Unknown [00:01:19]:
Now for anyone that doesn’t know you, let’s start there. Can you just introduce yourself briefly and let them know who you are and what you do?
Nadine Nethery [00:01:24]:
Absolutely. So I am a Nadinethery. I am a, an audience driven copywriter turned customer experience strategist. So I’m really the intersection between, you know, awesome copy, awesome brand touch points and yeah, help you make mediocre brand experiences a thing of the past. And my passion really is helping my clients and helping myself because I apply the same in my business to yeah, not only look at the copy, your messaging, how you show up in the world, but particularly what happens before that piece of copy and what happens after that piece of copy because it’s all operating in a big bigger ecosystem. And yeah, really helping your audience to connect the dots before, during and after the purchase is so important, particularly in today’s busy online world where, you know, there are, there’s lots of competition, economy is tough. So we really need to focus on the customer, on the messaging and tie it all together.
Unknown [00:02:25]:
Oh, I love this. And I’m here for this conversation and I think that one of the biggest missed pieces and tell me if you agree, but one of the biggest missing pieces is that we don’t actually research our ideal client. We think we know who they are and what they want. And I remember being taught about like the Ideal client avatar. Like, oh, she’s a woman and she shops at target and has 2.5 kids. And which I think is bullshit. But because we don’t do the research, how do we write good copy then? Like, let’s talk about that.
Nadine Nethery [00:02:54]:
I know, right? If I had a dollar for every time a lead or even a customer tells me, like, I’m all good, I know my audience, and then come through with a customer avatar, as you just said, I’d be rich. I could retire. Which again, is not at a fault of their own. Like, it’s, it’s just how online businesses operate, right? We have so many things to do where we wear so many hats and it seems to be the easiest piece, the easiest puzzle piece to skip. Because as a business owner, we have certain assumptions about our customer, about our audience, and it’s super easy to lean into those assumptions and just start creating, start writing. But I always, always, always recommend starting with a step back. So actually gathering firsthand data, firsthand insights from the people you’ve worked with, from the people who are perfectly positioned to buy from you. So you can then really tap into their mindset, their objections, even the language they’re using to make your offer much more appealing and presented as the logical, easy yes.
Nadine Nethery [00:04:02]:
And that logical next step. So yeah, audience research always, always, always needs to come before copy and always really should come before offer creation because you can go down that rabbit hole and spend hours, potentially, you know, weeks and months creating something that no one actually needs. So yeah, one of my favorite topics, and I’m super passionate about it, I.
Unknown [00:04:25]:
Love that you bought that into before offer creation because of course, like, it’s my response, of course, but I never really actually thought of it like that. So what do you think? For anyone listening, does this mean we have to get on calls with people? I know that seems to be like biggest.
Nadine Nethery [00:04:39]:
What calls are great, don’t get me wrong. So calls are awesome for digging deeper and also having the opportunity to ask follow up questions. But again, being conscious of time and to do lists. You can absolutely, if you set it up correctly, send out an awesome customer survey or even audience survey. You don’t even have to have firsthand people you’ve worked with to get the insights you need. I have sent some awesome surveys for my customer that not only have made the copy awesome, like I’ve written landing pages with 80%, 85% conversion rates for webinars simply because we hired, had the, you know, objections, we knew exactly what we had to tell people to get them to nod along and go, oh my God, like they can read my mind. I need to be at this webinar. So it helps with a copy, but then also even the content of your webinar, the content of your pre sale sequence.
Nadine Nethery [00:05:36]:
So it’s really helping you put all the pieces of the puzzle together for your audience rather than just dropping the offer and hoping for the best.
Unknown [00:05:45]:
Yeah, I love that. Especially for me, most of my audiences in the United States time zones is a pain in the. But. Right. So I love that. Yeah, we can do it in a form. What kind of questions do you recommend that you put inside the form?
Nadine Nethery [00:05:58]:
Yes, I. Huge fan of open ended questions. The amount of surveys I receive that have tick boxes and dropdowns, you know, like, it always makes me cringe because drop downs and tick boxes, again, try to pigeonhole your audience and they’re based on assumption. Right? Because you assume, you know, these are their problems, these are the things they’re looking for. Open ended questions might seem more work for your audience and might seem like more work to analyze, but they get you the things you never even knew you had to address and the problems you never even knew existed. And the beauty is that you can then literally often copy and paste statements that the respondents have given you and make it part of your tagline, part of, you know, bullet point lists. And they are so much more relatable than again, you going on assumptions, talking about, you know, giving people more clarity, more confidence, you know, elevating their xyz, you know, the words that show up everywhere all the time. So yeah, definitely open ended questions and what I love to do as well, again, takes a little bit more strategy to begin with, but really, even anticipating different mindsets that you might have to analyze or might want to analyze to help you close that messaging gap.
Nadine Nethery [00:07:20]:
So potentially even starting with a question that classifies people as, you know, having experience with email marketing, have, you know, having never emailed their list or being total pros and then branching the questions out after that, that then allows you to compare mindsets and attitudes and again close those gaps and decide what information people need before they’re ready to buy. Yeah. So open ended questions to really capture that juicy goodness and being strategic about it, you get one shot at a survey, you know, because let’s face it, if you bombard people every three months, they’re not going to respond. But yeah, being strategic, open ended questions and then taking the time to actually do something with the data, that’s often where things stop. Right. We send the survey We’ve got the data, we take a quick look at it and that’s where it ends. So actually taking it from there and analyzing it. And the good thing nowadays is obviously you looking at the data is still best.
Nadine Nethery [00:08:23]:
But if you wanted to even get a head start, you can get ChatGPT to have a look at the responses, pick up themes and give you that head start. And then you can still, you know, look through for those, you know, sticky, sticky statements, sticky words that you then want to incorporate in your copy.
Unknown [00:08:40]:
Oh, I love that. I do love using AI just to spot trends and things, especially if it’s a big amount of data. Right?
Nadine Nethery [00:08:47]:
Yeah.
Unknown [00:08:48]:
I was even just thinking like, even using chat TV to come up with ideas for the questions, like making sure you tell it that it’s open ended and this is what I want to find out. Would you recommend that? Would that work okay as well?
Nadine Nethery [00:08:58]:
I’m sure it would. I haven’t done it before because I’ve got my, you know, winning formula in inverted commas and I, as I said, really like to look at the project that I’m working on, what we’re trying to achieve and also what nice side effects might come from it. So I rarely look at a survey in isolation. So if I, for example, let’s take a recent project as an example. So we did some research around the concept for a virtual summit. So rather than just, you know, setting a topic and launching the summit, the host actually went, I’ve got a rough idea, let’s actually find out what people need, who they want to learn from, what problems they have. So we can then design the session strategically around their problems. Again, making things audience centered rather than just inviting who you think might, might do the trick.
Nadine Nethery [00:09:49]:
But the nice side effect from that again was that we picked up three very different mentalities when it came to the particular audience and turned that into a choose your own adventure quiz to help people again, self identify where they fit in and support them through that experience, which that happened organically on the site, but setting it up strategically and opening yourself up to treating the survey as, you know, an opportunity for bigger things really works a treat. So rather than just look at your offer, for example, in isolation, or look at your customer journey, have a think about what you might be planning to do in the future. Can you throw a question in to raise that while you are picking their brain on other things? So yes, surveys are super powerful and really can be, you know, a long term strategy for even, you know, shaping the future path of your business future Offers and yeah, how you want to show up.
Unknown [00:10:47]:
I love that. And I think for anyone listening that’s had a launch that’s just gone sideways, right. Or an event that’s got no sign ups or yeah, anything like that, which I feel like that’s like a rite of passage. Like every, everybody’s had that experience. Right. But I think if you’re listening and you’ve had that, this is where you can stop and go like, okay, let’s go back to the people, let’s go back and do this work.
Nadine Nethery [00:11:08]:
Absolutely, yeah.
Unknown [00:11:08]:
So you can figure out exactly what they want and then how they’re talking about it, which just makes so much sense when you’re talking about using the data. So let’s I before we hit record, I did tell Nadine that I have an airtable, a hot mess voice of customer stuff. So how do you organize responses and analyze this stuff?
Nadine Nethery [00:11:25]:
Yeah, so I go through the content still manually, you know, while you can identify trends quickly. But I love to, especially for client projects, really go through it, pick up the themes myself so I can then piece everything together. And then what I do for my clients is I organize it into buckets. I call them to not only help with the project, the immediate project, but also give them an easy way to even plan their content in the future. Whenever they’re stuck on content, they can revisit those buckets and quickly pick a topic, like whether it’s an objection, belief, whether it’s false or true. I, you know, desire and then easily take this as a trigger for, you know, a piece of content, whether it’s a blog post, a reel, a story, it’s designed to make content creation easy and really prompt you, you know, whenever you’re talking about your offer or your service. So yeah, I just have those buckets. And the good thing is as my customer, my client gather new data, they can easily drop new things into those buckets as they go along.
Nadine Nethery [00:12:32]:
Because I always tell them like a survey, a one off survey is one thing, but you really need to be mindful of every compensation you’re having. Like I’m sure they’ve got people dropping into your DMs asking you something, people replying to your emails. There are so many gems hidden in those messages that are totally worth whether it’s screenshotting for screenshot testimonials, even for your dinner courses, your launches, but also problems and expressions. So I just usually copy and paste those and add them to my own buckets. And yeah, it’s a process, a good Habit to get into having conversations with intention and actually listening to what your customers, your audience are telling you.
Unknown [00:13:13]:
Oh, I love that. Can you already imagine, like, my own buckets for the podcast and for things right when I’m like, oh, I don’t know what to talk about this week, like, Nadine, what about somebody that’s listening that might not have a massive audience yet? Maybe they don’t have a massive email list that they can send this survey to. Would you suggest putting it in Facebook groups or, like, looking on Reddit or, like, is there any other places you go for research like this?
Nadine Nethery [00:13:34]:
Yeah, you can absolutely use Facebook communities or, you know, other online places where you hang out and where, you know, your ideal customer hangs out. You know, often community hosts are happy for you to share surveys if you frame it in the right way and you’re not selling. Obviously get permission beforehand. But yeah, that’s a great place to start. You can post it on social media if you have more followers on social media rather than your email list. But if you are just starting out and have no idea who to ask, please don’t ask friends and family because they always have opinions that are really remotely, you know, not even remotely related. So you can also just listen in. So let’s say, you know, you sell a course for parents who struggle with their baby going to sleep at night.
Nadine Nethery [00:14:22]:
Who doesn’t? Right? So, you know, go into those parenting communities and just listen to the conversations. I’m sure you can search, you know, sleep problems and then have a look at the comments that are coming up. You know, how are people currently dealing with the problem? How are they trying to solve it? Like, who are they looking for? Looking to, for advice, all those things are out there, easily to be found for anyone. So don’t let that put you off. You can absolutely find the right answers out there. And please do not exclusively use ChatGPT to come up with a profile. ChatGPT, again, is based on assumptions and trained on what’s out there. So you need to have people, real people, to give you those expressions.
Nadine Nethery [00:15:05]:
Otherwise you end up sounding like, again, everyone else. And you’re going to have the same words everyone else is using and you’re going to sound and sell the same.
Unknown [00:15:14]:
Probably the rocket ship emoji.
Nadine Nethery [00:15:16]:
Oh, yes.
Unknown [00:15:17]:
No, I love that. And I think even looking at, like, if you’re in a Facebook group, like you said in that example, the way that people are talking to their friends or others going through the same experience, like what words they’re using, how they’re Framing things. You could literally take that and put it on a sales page.
Nadine Nethery [00:15:31]:
Right, Totally. And again, like they might say off, you know, looked at such and such as, course it might be someone you’ve never heard of. So have a look, you know, how they’re talking about it. Have a look at their testimonials. So even competitor testimonials are awesome for picking up, you know, the problems they solved, the solution their clients were looking for. So you can absolutely snoop your inverted commas competitors and have a look at, yeah. Their case studies, what their clients had to say about their journey, and piggyback on that.
Unknown [00:16:02]:
Yeah, I love that. So then, okay, we’ve collected all of this data and insights and we have our buckets and we’re going to write our sales page. So do you just kind of go back and forth between that voice of customer when you’re copywriting as well?
Nadine Nethery [00:16:16]:
Yeah, absolutely. So I have my, you know, certain sections for sales pages and then I, you know, have a look at if I talk to, you know, the future, let’s say, you know, imagine having X, Y, Z, I’m going to that desired transformation section. And the good thing is using language is again, giving us a bullet point list of super awesome, really relatable things. Same for, you know, testimonials. Let’s say we have surveyed existing customers. What I do is always include a little question at the end. If we’re surveying existing customers, if they had to sum up, you know, in four sentences or less what working with my client has meant for their life or business, what would that look like? There often are super awesome fresh testimonials that we can use on the sales page as well because we just help them relive that journey. Right.
Nadine Nethery [00:17:07]:
So it’s all front of mind again. And likely very often they’re going to drop things that they, you know, never mentioned because you likely forgot to ask them. So fresh testimonials. And it’s really trying to stay away from that industry jargon, you know, in your space and the buzzwords that everyone’s using and really using the data and the words and the research you’ve just gathered as the foundation.
Unknown [00:17:33]:
Yeah, I love that. When your clients send these surveys out, do they ever have to incentivize them or do they get them filled out pretty easily?
Nadine Nethery [00:17:40]:
Usually I always recommend incentivizing, but again, we’re framing it in a way we’re not. We’re not paying you to be nice, but, you know, framing it in the right way, you know, it’s Respecting their audience’s time as well. Because there are so many inboxes, you know, emails flowing into the inbox, so many hats we’re wearing. And it doesn’t have to be costly. So often it could be, you know, you obviously know your audience, it needs to be relevant to your audience, but it could be a donation, donation to the charity of their choice if you wanted to go down that path. It could be a gift card to their favorite online store. It could be a gift hamper. It could be one of your courses, for example, if you, if you’re selling online, program.
Nadine Nethery [00:18:20]:
So the sky’s the limit, but it really boosts respondent numbers. So the service I’ve sent out where clients chose not to incentivize had much lower success rates than clients who just went, you know what, here’s $250 to one person. And you know, their, their surveys got over a hundred responses. So it really is worth incentivizing to get that broader spectrum and more variety in your answers as well.
Unknown [00:18:45]:
Do you with, and this is getting a little nitty gritty with the questions that you’re asking in the surveys. Do you make them, like, required or are they, can they kind of choose which ones to answer?
Nadine Nethery [00:18:53]:
They’re required. The only one that’s not required. Sometimes we throw in, particularly if, you know, my client wants to find out more things, like broader things, there might be a question at the end, you know, anything else you want to swing my way, that’s not required. But yeah, I do want people to have to go through everything and often. Also, as a quick side note here, if we’re incentivizing completing the survey, I also always recommend putting in there, like you go into the running to win X, Y, Z, if you provide meaningful answers because you get those people, you know, like, they give you one word answers, two word answers, and never really had any intention to give you any value. So adding that in just means people actually put in the effort and give you honest responses.
Unknown [00:19:41]:
Yeah, I love that. And what about the length of a survey? Does it matter or does it just depend on the thing that you’re doing the survey for or.
Nadine Nethery [00:19:48]:
Yeah, I think it matters. So I hardly ever go over 10 questions simply because that tends to be the sweet spot where we all have received a survey, right? Where there’s 50 questions and you have the progress bar at the bottom and you go, come on, like it’s, let’s do this. So 10 questions max. Again, sometimes clients are tempted to check on other things and throw this one in like, I recommend really focusing on the 10 most vital questions that are going to get you the biggest bang for your buck. Really? I have one question at the end usually that goes, you know, if you want to go in the running, please drop your name and email here. So that is optional as well. They can complete anonymously, but if you dangle that carrot, they’re going to usually give you the name and email address, which again is handy if they gave you an awesome testimonial for you to use because then you can add their name to, you know, that feedback.
Unknown [00:20:40]:
Yeah, amazing. Oh amazing. When you are then you know, you’ve done this customer research, you’ve done the launch, you’ve enrolled people into a program. Do you use this data then in that customer journey piece afterwards, like you mentioned in when you’re introducing yourself, how that’s part of what you help people with. Does this then help, I guess you really fulfill that promise and what they’re after?
Nadine Nethery [00:21:02]:
Yeah. So often people drop little hints around hesitations and you know, the ways they will learn best, for example as well. So it’s a great way to really customize your onboarding sequence. If it’s a course or even membership, really speak to those objections and make sure they’re still on track and address those so they stay focused and they actually get the results they signed up for. So it helps with that, it helps with, you know, offer creation we already touched on. It helps even with, you know, evergreen funnels for example. So I always launch my products live first based on that research and then repurpose but really gathering data not only as a one off survey, but even like onboarding surveys, sort of progress surveys and completion surveys help you constantly evolve not only your offer but also your onboarding sequence, your emails, update them with fresh testimonials. So often I find audience research people treat like this one off big thing like the annual survey they send.
Nadine Nethery [00:22:06]:
It’s really a mindset shift around having regular touch points with your audience at all the moments that matter. So as they buy as they see the first wins, that’s always usually the point where, you know, you might identify some gaps where they go like the videos are great but I wish there was XYZ so that then helps you potentially even add a private podcast to help these people. So it’s having those ongoing two way conversations and listening and not taking feedback as, you know, critique. Sometimes you get those people who go, yeah, it’s all right, but I wish XYZ take it as a way to improve your business the way you operate, the way you show up. So it’s really opening up huge opportunities at every turn.
Unknown [00:22:51]:
Yeah. Oh my goodness. I think as well having a process right. Like so I ask, ask for like I do monthly check ins with my is in my membership right. And I’ll read them but then I don’t really do anything. I might check in with that person if they’ve, they’ve said something but I don’t go back then to the sales page or I don’t go into the onboarding. So it’s almost having a process around this to revisit it as well. Right.
Nadine Nethery [00:23:13]:
Yeah. So I, I always had an appointment with myself. Sounds a bit geeky but every three months because you know one woman show I’ve got got things to do. So every three months I commit to myself to actually going through my list of things that I picked up along the way. So let’s say someone said something in a survey, I don’t have time to action it now I’ve got a running Google Doc that I just drop ideas into and things that I know things to think about and then in my little appointment with myself I look at that to do list and really have a look at the lowest hanging fruits of what is easy to implement but will get me, you know, the biggest impact when it comes to customer experience or increasing, you know, my conversion rates, whatever that might be. Um, so it’s not a matter of picking something up and implementing it right away and dropping everything else. It’s just taking note and finding the right time, the right moment to then action things. It’s a gradual thing.
Unknown [00:24:12]:
Yeah, I love that. I’m definitely going to implement that. For anyone listening to us right now, what is one thing they should do today that is super actionable that you would suggest to start to get this ball rolling.
Nadine Nethery [00:24:23]:
So if you have never sent a customer survey and you think you know your customers, I dare you to ask yourself how can you get to know them better? So put together a survey that helps your customer relive their whole experience with you. You know, what happened in their business or life before they worked with you, what made them decide to go with you, what did that transformation look like, what were immediate wins they saw and then that, you know, four sentence max summary. So if you wanted to start, that’s a perfect starting point and it will give you fresh testimonials, it will give you so many aha moments when it comes to your messaging, potentially your offers, potentially your customer experience, your customer journey, how you can better Onboard people. It will honestly open your eyes and help you see your customer in a whole different picture.
Unknown [00:25:20]:
Yes. Oh my goodness. All right. I cannot wait to hear all of our listeners that have gone to do this. Make sure you report back. Send Nadine a message on Instagram. I’ll get it to share that with you in a second. Or shoot me an email and share the outcome of this because I think it is just so powerful and you’ve just demonstrated how many different ways we can use this information as well, which is so, so good.
Unknown [00:25:39]:
So where can people find you, Nadine? Where should they go?
Nadine Nethery [00:25:42]:
Yeah, so best way to track me down is via my website. Can do content.com and if I sparked your curiosity when it comes to customer research, refining your customer experience and really delighting your customers before, during and after the purchase, you can check out my Mastering CX private podcast. 24 bite sized episodes that touch on all sorts of aspects of the customer experience from onboarding, offboarding, delighting on the website and it really helps you. You put your customer at the center of everything that you do.
Unknown [00:26:18]:
Amazing. I’ll put all the links in the show notes. I can vouch for that private podcast. I have binged it myself and it is full of gold. So go and sign up for that. Thank you so much for being here with us.
Nadine Nethery [00:26:28]:
Nadine, thanks so much for having me.
Unknown [00:26:30]:
Kylie, thank you so much for tuning.
Kylie Kelly [00:26:32]:
Into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on media, social, social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others. Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I’ll see you in the next episode.
