Feat. Business Consultant Angela Henderson
THE EMAIL GROWTH SHOW EPISODE 191
What if the next big growth moment in your business had nothing to do with funnels or fancy sales pages… and everything to do with genuine connection?
In this powerful episode of The Email Growth Show, I’m joined by business consultant and event queen Angela Henderson to unpack how one in-person event (that wasn’t even designed to sell!) turned into $300,000+ in sales.
Angela doesn’t hold back – she shares the real numbers, the intentional backend strategy, and how different buyer types respond to different follow-up approaches. This one’s a masterclass in connection, courage, and not leaving money on the table.
Listen to this episode here:
TL:DR:
What you’ll learn in this episode:
– How Angela ran a live 100-person event without selling from stage (and still made over $300K!)
– The real role follow-up plays in your revenue (and why you’re probably skipping it)
– The 4 types of buyers Angela sells to – and how each one needs a different experience
– What it really means to self-sabotage (and how childhood patterns show up in business)
– Why simplicity and inner work are the keys to sustainable growth
From hug meditations to mastermind sales
Angela’s 2024 Australian Women in Business conference wasn’t your typical high-pressure business event.
No one sold from stage. Every speaker agreed: no hard pitches. There was a hugging meditation. There were real moments. And the entire thing was designed as a top-of-funnel brand experience – a place to build connection, trust, and authority.
The result?
- 100 attendees
- $25K in revenue from the event itself (without selling anything)
- Over $300K in mastermind sales afterward
Angela focused on creating an experience that built deep, embodied trust. And when she followed up with warmth, intention, and options?
The sales came in – and keep coming.
The fortune is in the follow-up
You don’t need a fancy system. You don’t need a new funnel. You probably don’t even need more leads.
You need to follow-up.
Angela shared how a single follow-up effort after the holidays turned into a $36,000 week – simply by revisiting conversations she had months earlier.
“Not one of those people followed up with me… but when I reached out again, they were still interested. I would have left $36,000 on the table if I hadn’t initiated.”
Her reminder?
You are responsible for your results. Don’t wait to be chosen. Follow up.
The 4 types of buyers (& why you need to market to all of them)
Angela breaks down her framework of four buyer types based on levels of consciousness:
- Intuitive Buyers – Gut instinct. Quick to take action. (Hi, it me 🙋♀️)
- Wilful Buyers – Want basic details + light validation.
- Intellectual Buyers – Need all the info, testimonials, calls, case studies.
- Reactive Buyers – Urgency-driven. Countdown timers. Scarcity.
You need to speak to all four in your launch content, your emails, and your visibility strategy.
Missing one could mean missing a sale.
Inner work & visibility go hand in hand
This episode went way deeper than conversion strategy. Angela opened up about the inner work required to stop hiding behind your business and start showing up.
Whether it’s an old classroom trauma or subtle childhood rejection, many of us are still carrying patterns that lead to procrastination, perfectionism, and people-pleasing.
Angela’s advice?
- Get curious about what’s really driving your fear
- Heal where you need to
- Don’t let inner work become another form of hiding
Your next step: Do the simplest thing
Want to stop spinning and start selling?
Start with these:
- Follow-up with someone you’ve already talked to
- Look at your content through the lens of your buyer types
- Prioritize real connection (hello, audio summits and bundles!)
And if you’re ready to grow your business in a bold, relationship-first way?
Come join us inside The Headliner Mastermind – where we combine powerful visibility strategy, mindset coaching, and real community to help you become a household name.
Guest Spotlight: Angela Henderson
Angela is a business consultant, podcaster, speaker, and event host who helps women create personalized strategies and master their mindset. She’s the founder of the Australian Women in Business Conference and a powerhouse when it comes to sustainable growth and embodied leadership.
Website: angelahenderson.com.au
Instagram: @angelahendersonconsulting
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Full Transcript:
Angela Henderson [00:00:00]:
But I literally could have thrown away $36,000 if I wouldn’t have been the one to initiate the follow-up.
Kylie Kelly [00:00:10]:
Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don’t involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to The Email Growth Show. I’m your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years, And the same is possible for you too. Are you ready to build your email list and start making more money in your online business? Let’s head into today’s episode. Before we get into today’s episode, I have to tell you that if you’re ready to take your email marketing to the next level and you want real strategies, expert coaching, and a supportive community to help you grow, then you need to be inside the email growth club. Now, this isn’t just another membership. It’s a space where I share what’s working now in email marketing and you get my personal guidance on how to grow, nurture and monetize your list in the smartest way possible. If you’re tired of guessing what to send or you’re struggling to make sales from your emails, this is where you need to be.
Kylie Kelly [00:01:15]:
I would love for you to join us now. The link is in the show notes below. Now, let’s jump on into the episode. Angela Henderson, I am so glad you are here. Welcome to The Email Growth Show.
Angela Henderson [00:01:26]:
Oh my goodness. How are you today? So fun to be here with you.
Kylie Kelly [00:01:29]:
To get us started, for anyone that is joining us today that might not know you, can you tell us a little bit about who you are, what you do, who you help, all the good stuff?
Angela Henderson [00:01:38]:
Yeah. Absolutely. So I’m a business consultant, podcaster, and speaker, and I help women around the world create personalized business strategies and master their mindset. So, yeah, ultimately, that they’re creating little bit by little bit, not only business wealth, but also genuine wealth, and happiness in their world.
Kylie Kelly [00:01:54]:
Yes. I love that so much. And I know from the way that our lives have intertwined, I went to your Women in Business conference last year, and then I joined your mastermind. And it’s it’s been an incredible journey together so far. But I really wanted to ask you about that conference, about that event. Have you always put events on? And what’s the power behind hosting an in person event like that? I’d love to talk a little bit about why you love Evinced so much, and then we might dive into what it actually did for your business as well.
Angela Henderson [00:02:23]:
I’m really big into Evinced because I do believe that there’s an element of connection in our world at the moment that is lost. And a research, was actually a study was published, I don’t know, a couple of months ago. I read it around. People are going to die in the next ten to fifteen years from loneliness more than anything else. And so for me, doing live events has just been part of my personality. I love being able to give people a hug. I love to be able to put a face to a name, and there’s just a level of intimacy that you can’t get anywhere else. So I already have ran events in Bali, throughout Australia and things like that, but I never ran one at this scale.
Angela Henderson [00:02:58]:
So that was my first time running a hundred women and business people at a conference, and it was amazing to be able to do. And, yeah, we’ve got it on the cards again for this year. So I would suspect it’ll just be an annual thing that we’ll do, and it will continue to organically grow, as the years go on.
Kylie Kelly [00:03:12]:
I love that. We did a hugging meditation the very last day, and I have never hugged a hundred people. And I must say, like, that even touched me so much. Just to be able to touch another human like that was so powerful.
Angela Henderson [00:03:24]:
Yeah. And I I think we’re more connected because of social media and things like that, but we’re actually more disconnected than we have ever been before. Even with our, you know, our partners, so I know I talk often about in my programs and stuff about, are you having conversations side by side or face to face? Because in the book by Jay Shetty, the eight laws of love, I think it was, or the eight rules of love, he talks about that most people are having conversations side by side. So, yes, they’re they think that this relationship is growing, but they’re just simply sitting on a couch, side by side, watching the TV, and most often than not, scrolling on their phones, but there’s no connection. Versus when you’re forced to sit face to face with someone, you kinda look like a bit of a dick if you’re on your phone or you’re off do you know what I mean? Staring with the fairy. So you’re forced to have that conversation and that so that intimacy and touch and all that grows. So, yeah, I just think it’s so important and so vital, especially for our young people and our children, where technology is taking more and more to have that opportunity to see people, hug people, look into their eyes. I feel it’s there’s gonna be a lost connection here over the next few years, and I don’t want that to happen.
Kylie Kelly [00:04:30]:
Absolutely. So the scale of that last conference, so what did that do for your business? Tell me a little bit about that.
Angela Henderson [00:04:36]:
Yeah. Absolutely. So the conference, we sold, again, hundred tickets. We also had sponsors. And, typically, you have to be mindful about what are you doing an event for. Is it top of funnel? Do you want it to be a break even point? Are you okay for it to go into the red? So my goal for this particular conference was top of funnel, but in addition to that was, like, build my authority, build my credibility. We’ve made 25 k off that particular conference. So it was great.
Angela Henderson [00:05:01]:
Broke even. Had a little bit of money in the bank. Not a problem. But that wasn’t my main goal. My main goal, because I do know, is the longer people connect with me, they will convert. It I see it at every event that I do. I also know that the longer the event is, so versus one day or a half day, if it’s a two day, three day, or four day, the longer the days go, my conversion is higher because people genuinely get to be around me, see my energy, and be in my ecosystem. And so for me, what we did there was is off the back end, we launched my own mastermind, and that’s where we’ve made over $300,000 and counting.
Angela Henderson [00:05:37]:
So, again, that was my whole goal. Top of funnel, build brand new credibility and authority, bring people into the mastermind. And I just suspect that that will continue to grow now.
Kylie Kelly [00:05:47]:
Oh, I love that. It’s so powerful. And it’s such a good reminder as well for myself and our listeners that top of funnel doesn’t always mean free or fluffy. Right? Like that event, yes, top of funnel. But it didn’t just inspire, it created serious results and bought in a shit ton of cash as well. Like that’s amazing. I would love to know, what did you do on the back end of that event to sustain that momentum? Like, were you doing anything specific that helped that mastermind revenue come in?
Angela Henderson [00:06:14]:
I mean, it was really simple. And I should also note a big thing is, and you can say Kylie, because you were there, I was not selling from stage. So it wasn’t like what you’re typically seeing in the online or in person space. Sell from stage, run to the back, get the credit card. It was none of that. All my speakers signed contracts to say that there was no selling from stage. They could do, like, a freebie or something like that, but they could not sell any of the products because I wanted people just to be able to have a great experience. So full disclosure on that, it was not a selling event.
Angela Henderson [00:06:44]:
People generally came to me because they felt like it and they wanted to. And off the top of my head, you guys left on that final day. The team and I wrote an email immediately after thanking everyone, hoping you guys got home safely. We announced that doors to the mastermind were open. That took the sales page. People then could book in a call with us. But I think there were seven or nine emails that would have gone out in between getting testimonials, doors open, whatever. And then off the back of that, though, we also ran our two hour strategy and goal planning workshop in November because that’s, like, one of our biggest top of funnels that we do every single year and have done for many, many years.
Angela Henderson [00:07:19]:
So I knew also if people were sitting on the fence, but they came to that two hour strategy and goal planning workshop and I helped them already get their plan, that my conversion and that’s exactly what happened. It was almost like and I don’t wanna say half, but I’ll use it for purposes of the podcast. Half people purchased fairly quickly right after the event. The other half purchased fairly quickly as soon as they did the two hour strategy session. So I knew that I needed something in my experience to still keep them warm and engaged and just like that one last micro commitment, which was coming to the two hour strategy. Like, I want and not sure. We’ll do this. So that’s what we did on the back end.
Kylie Kelly [00:07:55]:
Mhmm. I love that. And I think it speaks to how there’s so many different buyer types. Right? If people like me, I sent you a message on Instagram as as I was walking out saying, like, I I need to work with you. How do we do this? Mhmm. So I felt it, and I just took action. But then there’s other people that need the emails. They need the other touch points.
Kylie Kelly [00:08:10]:
Mhmm. So I love that you built all of that into that post event strategy as well.
Angela Henderson [00:08:14]:
100%. And the the way that I look at it from, levels of consciousness is you’ve got buyers who are reactive buyers, buyers who are willful buyers, buyers who are intellectual buyers, and buyers who are intuitive buyers. So you are more that intuitive. This feels right. It’s a full body yes. Do you know what I mean? And I’m in. You know? You’re like, I don’t need the sales page. I don’t like, I’m like, you were in.
Angela Henderson [00:08:33]:
Whereas others, my intellectual buyers, doesn’t mean that you don’t have components of intellectual, but my intellectual buyers are like, I’ve seen it. I believe it, but I’m now also gonna go to our website. I’m also gonna look at our case studies. I’m also gonna look at our testimonials, and I’m also gonna book a call. My willful buyers are more like, yeah. I need to see the sales page. I’m good. I need to see a couple testimonials.
Angela Henderson [00:08:53]:
And then my reactive buyers are those who are just like, they need the countdown timers. They need the takeaways. They need the bells and whistles. They need all that. Do you know what I mean? But they’re also reactive. So again, I’m very mindful that more than likely my three buyer types for me from a levels of consciousness are willful, intellectual, and intuitive.
Kylie Kelly [00:09:10]:
I think that’s a good thing to think about though because we’d all have different types of buyers in our audience. When we’re going into a launch, we’re trying to sell, keeping that in mind. Right? So that how often do we see when you’re in a launch and it’s not going the way you might think and people pull the pin right, you know, halfway through? And it’s like, well, hang on. If you had have waited, those buyers might have purchased. Right?
Angela Henderson [00:09:28]:
100%. And even doing things like you know, again, you might have a countdown timer. You might have bonuses to meet the reactive, but then you might just have a simple one liner. Hey, Kylie. It’s a a Jean Dean Jackson talks about it. It’s called the nine word email. It’s literally, do you have any questions? And then it’s like, would you like more information about the mastermind or whatever it is? And you just go, Angela. And the intuitives are like, no or yes.
Angela Henderson [00:09:53]:
But then if you have, like, an intellectual buyer, you’re gonna have those longer emails, insert case study, insert case study, insert quote. Like, it’s really lengthy emails, but not everyone needs that. So, again, even looking at when you are doing a launch, what type of emails do you have? Do they meet each of the levels of consciousness? What time do your social media have? Some people will do a launch, but they won’t let anyone book a call with them. And some of the most simplest things I do with clients to say, add booking a call or a fifteen minute or even a live q and a where people can come. And we see conversion increase substantially because the intellectual buyers want to get on a call. So again, yeah, these are all things that you have to consider.
Kylie Kelly [00:10:30]:
I mean, there’s that level of trust. I think the event did that for me. So normally I need more detail. I’m getting better at being in touch with my intuition, but normally I still would like to, Oh, so when are the calls? How many calls? I like some detail too. But I think the event fast tracked a lot of that because I built that trust with you. And I was like, oh, I know I know she’ll take care of me. Like, I’m in. So I think the event could speak to, like, fast tracking that know, like, and trust factor as well.
Angela Henderson [00:10:52]:
Oh, that’s 100%. It 100% does. The conversion off of people who I didn’t know before, greatly different when people stay with me in Bali or there because they are just like, you can’t fake someone for three days. You can’t fake someone for four days. And, also, again, at my at all my events, there will be other clients who are either working with me or who have worked with me. I don’t ask them to say a single thing about me, but naturally, people will either see a testimonial of their face or they’ll say and they’ll be like, oh, you work with Ange? And then, again, that borrowed trust from someone else also fast tracks it. So always be mindful about how you can be leveraging borrowed trust, how events can help you to grow your business. What do you need to be doing on your back end for those different levels of consciousness? But yeah, it’s like, it’s like this weird web that we have to consider when we’re looking at doing, growing, and scaling our business.
Kylie Kelly [00:11:39]:
Yeah. What would you say, Ange, to anyone listening that’s like hiding behind their business? I feel like that’s a thing we do, especially at the start, where it’s scary and stretchy, right, to put yourself out there. But what would you say to somebody that’s sort of hiding behind and not wanting to get on a call and not wanting to take action because they’re feeling a little afraid.
Angela Henderson [00:11:54]:
It’s the inner work. And I would say you’re self sabotaging. And I would say that self sabotage is ultimately just self protecting. You’re protecting the little girl that got hurt at some stage in your life. And that typically, not always, but typically, is because of a t one or t two trauma. T one is something big, died, sexual abuse, divorce, you know, really something big. But you’d be amazed at t one trauma, those big things that people actually can work through because it’s talked about. It’s known.
Angela Henderson [00:12:23]:
It’s in the forefront of our mind. But it’s the the t two traumas, the very subtle traumas that can hold us back for so long. So it could be that you were four years old, and you went up to your mom, and she was cooking dinner, and she was busy, and she and you brought to her, I don’t know, a coloring in page or a piece of art that you had done at school. And you’re like, mommy, mommy, mommy, look at my art. And all your mom said to you was, darling, I can’t wait to look at this, but I just gotta put this pot of boiling water down. But in your brain, because you’re only four and your brain’s only developed so much, you cognitively have told yourself a story, but your mind and body and soul have also felt this. So you’ve compartmentalized that feeling, going, oh, I must not be enough. My mom doesn’t have time for me.
Angela Henderson [00:13:04]:
Even though your four year old brain didn’t say that, but that’s what you’ve told it in your own little way. But you forgot that your mom literally put the pot of boiling water down, scooped you up, went and sat on the couch and looked at all those beautiful colors and paintings with you, you don’t remember that part. You just remember the feeling of rejection or unworthiness or whatever it was that you felt at that moment as a four year old. So what I would say for those people that are hiding is get to the root of why you’re hiding, because that procrastination, the not doing, the not action taking are all forms of self sabotage.
Kylie Kelly [00:13:38]:
So powerful. Do you know, one of my instances, my teacher traumas, I guess, but I remember being in like grade five at school school and we had like a local weather network come to record our little country classroom as like 30 kids. And they asked me a question. We’re all sitting cross legged and I stood up to answer the question and my leg was asleep and I fell flat on my face and everyone laughed. Right? And it’s this clear memory that’s really something I’ve had to work through with the whole visibility space, like getting in front of people, people laughing at me, that fear that young child still remembered, and it felt still felt within my body. It’s just insane.
Angela Henderson [00:14:09]:
We never are fully healed. So healing is a journey. You know, I just did hypnotherapy on this week. I did hypnotherapy last week. I’ve got two more sessions in for a total of four. It’s always like, I always get curious where what’s happening? Why is this coming up? So if you’ve got a to do list and those things on your to do list keep getting carried over and over, start to ask yourself, why are you avoiding those things? And more often than not, it’s something stem from childhood or an incident. So, you know, I think about, for example, is and I don’t know. But one of the things on my to do list at the moment is doing my affiliate copy for the conference and doing my speaker copy for that.
Angela Henderson [00:14:46]:
And, like, why do I keep avoiding that? And it’s like, well, deep down, I know the if I get the affiliate copy out, more sales are gonna come in. And, you know, I was already happy with what we did last year at the event, but more than likely, we’re gonna double the event. But it’s like, oh. So, you know, so it’s like, you know, getting curious about why am I even doing that. So just be mindful that it doesn’t matter where you’re at in stage of business. It will keep showing up in different ways because it wants to make sure and test that you’ve learned the lesson. And so sometimes you might have to go in and do a little bit of healing. Where I see it go wrong is where I see people think that they’re never healed or they’re never enough.
Angela Henderson [00:15:20]:
And then they just go, like, from one healer or one therapist or this to another, and then they actually stop doing any work in their business. And I can relate to that because when I asked my ex husband for a divorce, and I started to heal. You know? I did. There’s a lot of healing that I had to do there. But a year later, my revenue was just the same. Now I knew it was gonna be roughly the same or go below because I wanted to make space for my kids. But then I used healing as a crutch, almost like just escape it. So also be mindful.
Angela Henderson [00:15:46]:
It can hinder you in some ways. But trust yourself, trust what you need, and always get curious about the nudges of the universe. If you’re triggered, oh, go and explore what that trigger is. Because if you don’t resolve that trigger, it will keep showing up and keep showing up and keep showing up. You know that saying new level, new devil?
Kylie Kelly [00:16:03]:
Is it really new level like old devil?
Angela Henderson [00:16:05]:
Well, yes. 100%. Because it will show up. It might still be the old devil, but it’s showing up in a new way. Right? So you’re just like, haven’t I dealt with this? I thought I got over this. But sometimes you’re almost like, I don’t think you’re ever fully over things. You know? But I think your body gets less and less of holding on to certain things when you become aware of it. But when we’re in childhood and if we’re not aware of things, but our body and mind is, then how do we ever start to slowly let it go? We don’t.
Angela Henderson [00:16:33]:
We just continue to hang on to it. And so if we continue hang to hang on to all this stuff that’s happened to us, then it’s like just carrying a bag of rocks. And every day, it’s getting heavier and heavier instead of getting lighter and lighter. And so the rocks will probably always be there, or the dirt on the bottom will be there, but they’ll slowly start to, do you know what I mean, not be so heavy. So my thing is is if you wanna change something in your life, the only person who can do that is you. And I’m a firm believer that whatever you’re not changing, you are choosing. No one’s coming to the door, Do you know what I mean? To save you from a marriage. No one’s coming to scale your business.
Angela Henderson [00:17:04]:
You have to take radical responsibility, but don’t bitch and moan about it if you’re choosing not to do anything. So get curious about what you need to do to get to the root of things that are holding you back.
Kylie Kelly [00:17:15]:
One of the other sayings that I love that you have drilled into me since we’ve been working together is the fortune is in the follow-up. Let’s talk about that briefly because I think that’s something that I know I wasn’t doing enough of. What do you mean, and how can people do more of that? And is that a mistake you see other business owners making?
Angela Henderson [00:17:29]:
Oh, gosh. It was a a mistake that I made. Even sometimes, I’ve gotta remind myself, you know, the list goes on. But the fortune is in the follow-up. So often, we continue to keep making new things, new connections, new follow-up, new podcasts, new outreach, new whatever. But you actually have so much low hanging fruit just right in front of you. So a lot of people are like, I need 20 more discovery calls. Okay.
Angela Henderson [00:17:49]:
But have you followed up with the past 20 discovery call people? Oh, well, I sent them an email after our discovery call. Did you follow-up after that? No. Well, okay. I’ll give you an example. So Christmas came. I had 10 people who had said to me in November and December that they wanted to work with me for 2025. But Christmas, someone died. There was a bunch of things.
Angela Henderson [00:18:09]:
So I said, cool. No worries. None of those 10 people reached back out to me, but I’d written on a piece of paper what they had said, why they couldn’t do it, what they were looking forward to. So in the January, I reached back out to those 10 people, and I had, like, a $36,000 week just from three of those 10 people. Not one of them followed back up with me, but I was still in the forefront of their mind. But, again, remember, it’s like people are busier, quote, unquote, or they that’s what they tell themselves, than ever before. We’re moving faster than ever before. It doesn’t mean they don’t need you.
Angela Henderson [00:18:42]:
And some of those other people I didn’t hear back from. I have to be okay that just because it’s a no now doesn’t mean it’s a no forever. But I literally could have thrown away $36,000 if I wouldn’t have been the one to initiate the follow-up. So follow-up is so important, and I encourage you to do so every day I try. I’m not perfect, but I like to do what I call my power hour. Well, I’ll do, like, my journal. I’ll do my gratitude, whatever. But then I will literally write out who are the three people I need to follow-up with today.
Angela Henderson [00:19:09]:
And I’ll, like, write it out. Just three. Sometimes it’s more than three, but it should be a minimum of three. Who could you be outreaching to to follow-up on that podcast that you thought? Who could you be reaching out to to, do you know what I mean? Spark new conversations. Every day we would have people to follow-up on. And what I love
Kylie Kelly [00:19:25]:
about you, Ange, I can imagine it’s simple follow-up. Right?
Angela Henderson [00:19:27]:
No. It’s literally like, hey, Kylie. I know you talked about getting me on your podcast. Just wanted to see if we can get that date in. And sometimes people will let their ego start to come in the way because they’ll be like, well, Kylie should’ve it’s her podcast. She should’ve emailed me. No. That didn’t happen, by the way, for the listener, but I’m using it as an example.
Angela Henderson [00:19:43]:
But it’s like, yeah. But Kylie might just again, maybe her grandma died. Maybe her the cat died. Maybe someone got unwell and had COVID, and the whole house was sick, and she was the only one that could go and manage it. I don’t know. But quite frankly, it doesn’t matter because we had that conversation. I’m responsible for my life. I wanna go on Kylie’s podcast, so I will reach out to her.
Angela Henderson [00:20:02]:
Drop the ego. Follow-up. And then it’d be like, sure, Ange. No worries. Yes. Here’s my booking link. Okay. Don’t over complicate things.
Kylie Kelly [00:20:09]:
I love it when people follow-up because my inbox can often look like a dumpster fire. Right? So it, like, pops it to back to the top. I’m like, oh, yes. I wanted that.
Angela Henderson [00:20:17]:
A %. Yep. And that’s the reality is everyone’s just living busy lives. You’ve got kids. You’ve got extracurricular activities. You know, that’s a whole job within itself. I believe it’s a yes until someone tells me a no. So then why aren’t we not following up? There’s opportunities every single day, but then people are like, oh, I’ll just start a new lead magnet.
Angela Henderson [00:20:36]:
Oh, I’ll just go start a new course. Oh, I’ll just this isn’t working. But a lot of times, things are actually working in your favor if you just go back to basics.
Kylie Kelly [00:20:45]:
Mhmm. Do you have a system for this?
Angela Henderson [00:20:46]:
I’ve got my calendar that I use, but I also a lot of times, like, especially when I’m working with clients and things like that, I just I’m still old school notes. And so it’s like, even today, for example what else do I have on here? Follow-up about speaking event. Follow-up about podcast. Follow-up about quiz. Do you know what I mean? Like, these that’s three things. And so I’ll just write it down so that I know that I need to follow it up. I do that. But when it’s, like, following up with other partners, for example, that I may have worked with in the past, we just have all the partners’ names down, put it in a spreadsheet, follow it up on this day, and reach out to people.
Angela Henderson [00:21:17]:
So it it does come down to having a good system, but it doesn’t have to be overcomplicated. Use your calendar. Set a reminder. Use your notebook and paper. Create a spreadsheet. Do whatever that works for your brain.
Kylie Kelly [00:21:28]:
Yeah. I love that. And I guess, like you said before, I think our the conversation we just had about triggers and things works here too. Because what stories are you telling yourself that’s stopping you following up. Right?
Angela Henderson [00:21:37]:
100%. If I follow-up, I actually might get more money. And if I get more money, I might actually have to quit my day job. If I quit my day job, that actually feels unsafe because what if I can’t continue to make this money? There’s three primary reasons around, like, our subconscious that make up 97% of the decisions that we do, which is I don’t feel safe, I don’t belong, and I’m not enough. Even before our decision comes out of our mouth, we’ve already it’s one of those three things typically that has made those decisions for us. Again, it goes back to the inner work. So again, what inner work do you need to go back to to get to the root, to not keep, do you know what I mean, self sabotaging?
Kylie Kelly [00:22:13]:
Thank you for sharing so much with us. You’ve left me with a lot to think about as always after our conversations, which I just adore. If anyone wants to know more, work with you, dive into your world, where should we send them?
Angela Henderson [00:22:24]:
Yeah. I just say I always go go to my primary ecosystem, which is angelahenderson.com.au. And then from there, you can listen to my podcast. You can book a discovery call, look at the event. I do hang out on Instagram, which is my handle is Angela Henderson consulting. But, yeah, choose whatever works and feels light and easy for you.
Kylie Kelly [00:22:40]:
Amazing. Thank you. Thank you so much for being here, and I’ll put the link in the show notes for everybody as well.
Angela Henderson [00:22:44]:
No worries. Have a beautiful day, my friend.
Kylie Kelly [00:22:46]:
Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others. Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I’ll see you in the next episode.
