THE EMAIL GROWTH SHOW EPISODE 183

I have a confession to make… I’ve been sleeping on Pinterest.
It’s been on my to-do list for years, but I’ve never truly made it a priority – until now.

After this conversation with Pinterest strategist Heather Farris, I’m officially fired up. She made it so clear that Pinterest isn’t just for recipes, wedding inspo, or DIY crafts. It’s a search engine. Just like YouTube or Google. And if you’re not using it to grow your audience, you’re leaving a huge opportunity on the table.

In this episode of The Email Growth Show, Heather walks us through exactly how to use Pinterest to drive traffic to your podcast, lead magnets, blog posts, and even paid offers. It’s a sustainable strategy that builds over time – and spoiler alert: you can do it all without being on camera or dancing on Reels. Thank f*ck for that.

Click play to listen to this episode in full:

The Truth About Pinterest (& Why It’s Different From Social Media)

If the algorithm on Instagram is draining you (🙋‍♀️), you’re not alone.

Pinterest is different. It’s not social media – it’s a visual search engine. People go there with intention. They’re looking for solutions, ideas, and answers. That means they’re more likely to take action, click through, and join your list.

And the best part? Unlike Instagram where your content disappears in 24 hours, a pin you post today could drive traffic for years.

How To Get Started With a Pinterest Strategy…

One of my favourite parts of this episode is how Heather breaks everything down into simple, doable steps – even if you haven’t touched your Pinterest account in five years.

Here’s what she recommends:

• Batch your content ahead of time. Heather recommends creating and scheduling pins monthly, which keeps everything running on autopilot.

• Start with your evergreen content. Look at your top-performing blog posts, podcast episodes, lead magnets or offers – those are the pieces you want to prioritise.

• Do keyword research on Pinterest. Use the search bar to find what your audience is actually searching for.

• Create keyword-rich boards. Each of your content pillars can become its own board. This helps with visibility and organisation.

• Design multiple pins per post. Pinterest wants fresh content. That doesn’t mean new blog posts – it just means new pins.

Let’s Talk About Traffic & Results

I asked Heather what kind of traffic Pinterest is actually sending her – and her clients.

Here’s what she shared:

• Her own account brought in 788 outbound clicks in 30 days (in a smaller niche like marketing)
• One of her clients, an Australian teacher seller, had 4,500 outbound clicks
• Another client, an interior designer, brought in a jaw-dropping 74,000 outbound clicks in a single month

Even if you’re just getting a few hundred new people to your site each month – that’s hundreds of potential email subscribers you didn’t have to post a single reel to attract.

Using AI & Pinterest To Save Time

Writing pin descriptions can be a time suck – but Heather’s found a genius workaround: AI.

She built a tool called the PinBot, designed to generate pin copy using ChatGPT. You give it your keywords, your content, and your brand voice – and it spits out optimised descriptions in minutes. It’s a game changer for batching and saves her hours every month. Click here to check it out!

What If Your Pinterest Account is a Hot Mess?

No worries—Heather has a YouTube video that walks you through how to audit your old account and decide whether to clean it up or start fresh. Her advice? Look at how your business has evolved. If your offers, branding, and niche are totally different, it might be easier to begin again.

But if you’re still serving the same audience? A refresh is all you need.

Watch Heather’s YouTube tutorial here!

My Biggest Takeaway?

Pinterest is a long game – but it’s one that runs in the background.

You don’t need to be “on” all the time. You don’t need to show your face or keep up with trends. You just need to create pins that lead to the offers, content, and resources that matter most.

I’m finally convinced: it’s time to add Pinterest into my visibility strategy.

And if you’re building a business with evergreen offers, a podcast, a blog, or an email list… it might be time for you too.

Connect with Heather:
 
Website: heatherfarris.com
YouTube: @heatherfarris
Instagram: @heatherfarrisandco

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Full Transcript:

Heather Farris [00:00:00]:
Right now, last thirty days, my outbound clicks are 788. Okay. Let me give you some client insights because those are always so fun. We have a teacher seller in Australia. Last thirty days, she’s had 4,500 outbound clicks. We have a interior designer. This one’s gonna be really fun. She’s really OG.

Heather Farris [00:00:20]:
74,000 outbound clicks. You could see, like, the difference in niches. I’m in a marketing niche much, much smaller, and you were like, wow. 788. That’s phenomenal. Then I look at the interior designer with almost 74,000 outbound clicks, and I’m like, oh, man. I wish I had that many outbound clicks. So it it does vary a lot by niche, so you gotta keep that in mind too.

Kylie Kelly [00:00:47]:
Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don’t involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to The Email Growth Show. I’m your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years, and the same is possible for you too. Are you ready to build your email list and start making more money in your online business? Let’s head into today’s episode. Before we get into today’s episode, I have to tell you that if you’re ready to take your email marketing to the next level and you want real strategies, expert coaching and a supportive community to help you grow, then you need to be inside the email growth club. Now, this isn’t just another membership. It’s a space where I share what’s working now in email marketing and you get my personal guidance on how to grow, nurture and monetize your list in the smartest way possible. If you’re tired of guessing what to send or you’re struggling to make sales from your emails, this is where you need to be.

Kylie Kelly [00:01:51]:
I would love for you to join us now. The link is in the show notes below. Now let’s jump on into the episode. Hello and welcome back to the email growth show. I am so excited to introduce you to the lovely Heather today, and we are talking all about Pinterest. Heather, welcome to the podcast.

Heather Farris [00:02:07]:
Hi, Lee. Thanks for having me. Before we

Kylie Kelly [00:02:08]:
get into, like, the juice of Pinterest, let’s just give our listeners a little recap about you, what you do, where you’re from, in case someone doesn’t know you.

Heather Farris [00:02:16]:
Yeah. So I’m from The US. I’m originally from the Midwest. I live in Tucson, Arizona now, and I’m soon to be moving to Europe. So big surprise. Super excited about that. But, right now, I live in the desert, and it’s very dry most of the time. It’s very beautiful.

Heather Farris [00:02:34]:
The cactus emoji that you guys all use, we have those in real life here. You probably wanna know about me and the business. Right? So I started this business in 2016. By 2017, I was doing Pinterest management for other clients because I had done such a great job on my own account, and I was just, like, talking about it. And it just naturally happened. I didn’t set out to start a Pinterest management business. I didn’t set out to create an education company or thriving YouTube channel. It just kinda all happened over time.

Heather Farris [00:03:02]:
But, yeah, this is, like, podcasting is your thing and YouTube is mine, and I just adore it. And then I just use Pinterest for all my clients and myself, and I love it. It’s my thing. Email’s your thing. Pinterest is mine.

Kylie Kelly [00:03:15]:
Oh, I love that. Before we dive into that, where in Europe are you moving to? I have to ask that question.

Heather Farris [00:03:20]:
The Netherlands.

Kylie Kelly [00:03:21]:
Wow. Can I ask why? Like, what’s caused the move?

Heather Farris [00:03:24]:
We just wanna go. The kids are young. We just wanna go. Like, my business is thriving. It has been for years. We have a track record for growth, so there’s stability there. My husband is fully remote in college and the kids are young. So let’s do it.

Kylie Kelly [00:03:42]:
Yeah. And why not? Right? Why not explore? And isn’t that the perk of having a business like ours where it is online? Like, you can live anywhere, which is so cool.

Heather Farris [00:03:51]:
Exactly. And this is not the first time that we’ve sold our lives and traveled. We did this in an RV before, and we hit 35 US states in a year, and then COVID happened. So ever since then, we’ve been itching to get back out. We weren’t ready to stop when COVID hit. So this is just our next chapter.

Kylie Kelly [00:04:10]:
I love that. Oh, gosh. So cool. Okay. I can’t wait to, like, live vicariously through you on social or your YouTube channel, wherever you’re sharing in everyone’s experience. That’ll be so cool. I love that you mentioned YouTube. So my husband is a YouTube coach.

Kylie Kelly [00:04:21]:
He’s a massive YouTube fan. He’s been pestering me for the longest time to start a YouTube channel. We released the first video, which I was so excited about, but I can see how YouTube and Pinterest works so beautifully. Same with the blog. Right? When you’re creating content like that, Pinterest makes sense. So let’s talk about, I guess, the power of Pinterest and, like, how you can use it. So a

Heather Farris [00:04:40]:
lot of people mistake Pinterest as being a place to go and look for, like, wedding dresses and food and things like that, home decor. It’s a search engine the same way that YouTube is a search engine, the same way that Google is a search engine, the same way TikTok is trying to become a search engine. You go there. You have a problem. You have a pain point. You have a desire. You type it into the search bar, and you’re served all of these wonderful ideas. That’s exactly how Pinterest works in a nutshell.

Heather Farris [00:05:05]:
The first iteration of the search engine on Pinterest came about in 2011. The platform only began in 2014, so it was really very quickly after its introduction to the world that the founders figured out people were using it for search. And it’s just been developed into this massive search engine ever since. There’s an engagement algorithm on the platform as well. So the same way if you’re liking all of the dog videos on TikTok, it’s gonna serve you more dog videos. Same thing on Instagram. Same thing on YouTube. So we do have a recommendation algorithm, but we also have that search algorithm that powers the majority of everything.

Heather Farris [00:05:40]:
That’s really the power of the platform is the search.

Kylie Kelly [00:05:42]:
Let’s just start from the beginning. So when we’re thinking about creating an SEO driven Pinterest strategy, what what are the step by steps we need to take to make it work?

Heather Farris [00:05:51]:
So step number one, and I’m I’m quite literally gonna walk you through my entire thought process for this. So step number one is identifying your target audience and how they’re finding you. Generally, in most of our businesses, we have pillars of content and products that we are consistently promoting. What are people looking for to find those pillars? My four main pillars are organic Pinterest, paid Pinterest, graphic design for Pinterest, and automation for Pinterest. So those four pillars then break out into probably 10 sub pillars underneath each one. You’re going to go to Pinterest and you’re going to search for those terms on the platform, and you’re gonna create Pinterest boards with those. Once you have boards for your main pillars, then you can move on to creating Pinterest pins using those same keywords you just found, then pointing back to your website, to your blogs, to your YouTube channel, to your lead magnets, to your paid products, if you have a Shopify store, if you have a social media account, if you have a YouTube channel, quite literally anything. Every time I have a podcast interview go live, I make Pinterest pins for it and put it on my account so I can drive traffic to those.

Heather Farris [00:06:58]:
So you name it. As long as it’s not a legal page on your website, you should be making pins for it.

Kylie Kelly [00:07:03]:
So just to backtrack a little bit there, so the keyword becomes a board title. Is that right? Board title, you’re gonna use the

Heather Farris [00:07:10]:
key here’s all the places you use your keywords. Your display name should have your one main keyword that you wanna be known for on the platform. I can’t use the word Pinterest in mind because Pinterest is Pinterest. I’m not Pinterest. So they won’t let me use it. They let other people use it once upon a time. I have a a cross to bear, okay, with that, but it’s fine. For you, it can be something like Kylie, email marketing strategy.

Heather Farris [00:07:32]:
Display name is the first place. That’s your main main keyword. Your bio is 500 characters. It is surfaced. Like, the keywords that you put in your bio can be surfaced with your profile. It’s not, like, the most important place, but you should definitely put them there. Your board titles, your board descriptions, your pin titles, your pin descriptions, and the last place is the actual text that you put on your image. We call that your text overlay.

Kylie Kelly [00:07:56]:
Okay. So once you have the process of that down, so I’m guessing step number one is set up your account. Set up all of that stuff to make sure it’s SEO optimized. Look at what keywords you wanna be found for. Know that first. Set up your account. Create your boards, and then look at your website, look at where you’re creating content. And how far back should we go? So, like, for me, I’ve been doing the podcast now for a long time.

Kylie Kelly [00:08:17]:
How far back would you go?

Heather Farris [00:08:18]:
I would start with all of your evergreen traffic drivers first. So maybe even just go to your Google Analytics and figure out what are your top converting blogs, landing pages on your site or your podcast, which ones have the most downloads, what YouTube videos get the most views, and also bring you leads and sales. Start with that list. That’s usually a pretty short list, and you’ll know pretty quickly just based on your own business if you’re if you’re in your data regularly what those are. Start with that, and then start going through all of the content you have that is up to date with up to date links, up to date offers. Because once people hit those, you start driving traffic to it. You’re gonna start getting emails. Hey.

Heather Farris [00:08:58]:
You wrote this blog post in 2016, and it has an offer for this thing. Like, I got this last week, actually. It’s like a dashboard I don’t sell anymore, and the link is broken, and they wanted it. And I was like, oh, I’m so sorry. Google changed. Like so make sure if you are linking to older things, like, your links and everything are up to date. But if you have an evergreen business, like, it’s really up to you what you wanna share at that point.

Kylie Kelly [00:09:21]:
Yeah. I love that. And how many pins have a I I remember reading. I mean, this is years ago, but people saying they have to be unique content, but that you could do, like I don’t know. It was it, like, seven to 10 pins per thing or, like, there was, like, numbers going around. Right? What do you suggest in terms of pins per piece of content?

Heather Farris [00:09:36]:
I get this question probably every day now. I should have a quiz or something on it. It doesn’t matter, honestly, quite literally. What I have told my membership members is the same URL gets no more than five pins a day, and the only reason I say that is because they wanted an answer and they had, like, pitchforks out. So I said, okay. Fine. Let’s just cap it at five to the same URL per day. But there’s really no there’s no guidance on this.

Heather Farris [00:10:00]:
There’s no guidelines on this from Pinterest. There’s no messaging from them from them on this. What they do say is they would prefer you create a new unique image each time. So if you are putting on a podcast next week, week, Kylie, and you want to promote it on Pinterest, instead of creating one image and sharing it five times, create five images and share them one time. It is a little bit more work to do more graphic design, obviously, but once you kinda have a routine down and you have pin templates that are just set for your brand, it’s fairly easy to just plug and play. You can use the same stock image if you want to across all five. You could use the same text overlay across all five, which is five unique images. That’s my preferential treatment.

Kylie Kelly [00:10:39]:
Yeah. Great. And do you put them in the same board, or is that does that matter?

Heather Farris [00:10:42]:
Because this is an email marketing show. Let let’s take my business for an example because I have a marketing business. So I have a blog post that I pin a lot. It’s my Pinterest marketing for 2024. It gets a new year every year, and I update the whole thing and do a whole new video. Every time I create a pin for that, I put it on the different various Pinterest marketing boards because I I can cater towards coaches and service providers and ecommerce stores and general Pinterest marketing tips. So if you have a variety of different boards per pillar, generally, you can put those pins on a variety of different boards. Something else a lot of people just miss out on is the fact that their content is so thorough, they’ve probably hit 12 different topics in one piece of content.

Heather Farris [00:11:25]:
Each of those topics can become pins. And if you have a board about that specific kind of subtopic in your overall podcast episode or YouTube video, it can go on the matching board for that. So in this particular instance that I’m talking about, my Pinterest marketing 2024 YouTube video and blog, I talk about schedulers in that video. So then I can make a pin about Pinterest marketing in 2024, what you need to know about schedulers, and put it on my scheduling board.

Kylie Kelly [00:11:52]:
Yeah. I love that. Especially thinking of, my own podcast episodes, I do go deep into a topic, but there might be, like, yeah, five different things I talk about about one specific pillar. So I can imagine breaking that up as well and getting even more bang for your buck.

Heather Farris [00:12:05]:
Yeah. People are searching for things in so many different ways, and you don’t truly know. Because Pinterest doesn’t have a tool. Like, Google has a tool that shows you like, Google Search Console shows you exactly what people are searching for to find you. I wish Pinterest had a Search Console like that, but we don’t. The only way that you truly find that out is if you run ads, and the ads will tell you what people how people found your pins with the keywords. But, like, you might search for email marketing strategy three different ways than I would search for it.

Kylie Kelly [00:12:32]:
Okay. Let’s give the listeners some inspiration. What kind of traffic? So you’ve been doing it since did you say 2017? No. What did you say?

Heather Farris [00:12:40]:
Yep. For clients since 2017, I’ve been doing it for myself since 2016.

Kylie Kelly [00:12:44]:
Yeah. So what kind of traffic now you’re well established on Pinterest. What kind of traffic ballpark figure do you get from Pinterest?

Heather Farris [00:12:51]:
Mine is fairly small. So I don’t want you guys to look at mine and be like, oh, she does not know what she’s doing. That girl is really terrible. Because the outbound clicks don’t tell the full story. So you have to remember, people go from one outbound click, they might then land on five pages. So if it says 239 outbound clicks, well, then I’m I probably got way more page views from that. And on average, I do. I have a much higher page view rate than that.

Heather Farris [00:13:20]:
So don’t look at mine, but I’ll tell you what my outbound clicks are right now for the last thirty days, and then I’ll give you some client insights too because I I manage a lot of accounts. Right now, last thirty days, my outbound clicks are 788. And my average, like, visitor will visit 1.5 pages on average. So it’s probably double that how many page views I’ve gotten from it. Okay. Let me give you some client insights because those are always so fun. We have a teacher seller in Australia. Last thirty days, she’s had 4,500 outbound clicks.

Heather Farris [00:13:53]:
We have a interior designer. This one’s gonna be really fun. She’s really OG. 74,000 outbound clicks. You can see, like, the difference in niches. I’m in a marketing niche much, much smaller, and you were like, wow, 788. That’s phenomenal. Then I look at the interior designer with almost 74,000 outbound clicks, and I’m like, oh, man.

Heather Farris [00:14:16]:
I wish I had that many outbound clicks. So it does vary a lot by niche. So you gotta keep that in mind too. Too.

Kylie Kelly [00:14:22]:
But then for anyone listening as well, if you’re not on Pinterest, like, I’m not I don’t have a strategy on Pinterest. It’s been on my to do list for the longest time. Imagine adding 700 clicks to your website in a month. Like, come on. Like, that changes things.

Heather Farris [00:14:33]:
Yeah. Truly. And then if you do have a website that is optimized for people to go on and visit other pages or get on your email list, like, now we’re talking.

Kylie Kelly [00:14:42]:
Yeah. Absolutely. Okay. So let’s talk about the time it takes. Right? Because we’re all time forced. So, like, how I know you have an, AI bot, like a pin bot that you’ve created. But let’s talk a little bit about AI and how can we actually work smarter, not harder when it comes to Pinterest.

Heather Farris [00:14:57]:
So one of the biggest time sucks for Pinterest for every single person who does their own marketing on Pinterest is pin copy, writing pin descriptions. So the PinBot is really super helpful with doing that. It can speed up the time frame. Now it works best when you tell it what keywords you wanna use and what the title of your pin is gonna be, then it can create a full fledged Pinterest description. So that’s one of the biggest time sucks. Literally having to do this manually right now because ChatchBT has, it’s not working as great in bulk at the moment with this latest update, and I’m having to rework my bot to make it do what I want it to do. But I’m still saving myself hours and hours. I have one client where I do about a 50 pieces of pen copy, and then I have to convert that into Spanish from Spain.

Heather Farris [00:15:44]:
And then I so I use Chat2BT for that. So instead of spending six, eight hours on creating all of the copy and then converting it, it only takes me a couple of hours to do the original then convert it.

Kylie Kelly [00:15:55]:
Yeah. Amazing. And I feel like ChatChippity, as long as you prime it well like, I get great outputs because I’ve given it an information, and I feel like when people get frustrated with it, it’s because they

Heather Farris [00:16:04]:
haven’t done that. They’re expecting it just to spit things out and to know. Whereas if we can prime it, they could just use ChatChippity for that kind of thing. Right? Yeah. You definitely have to prime it. And the the bot that I have, you can give it an input each time, like, copy and paste about your business. So, like, brand voice and things like that. So it’s starting with information about your business, and you will definitely get better outputs.

Heather Farris [00:16:25]:
Because remember, my bot was specifically designed with Pinterest boundaries in mind for a variety of businesses. So it’s still not, like, niched down to just Heather’s business. I’m working towards that goal of creating specific documentation for the bots so we can have more niche down outputs, but I haven’t gotten that far.

Kylie Kelly [00:16:45]:
So what does the process look like? So if you were let’s talk to me. I don’t have a strategy. I have so much content. What would you recommend? Is it sitting down at the start of the month and, like, batching stuff out? I I suck at batching as well, but I would do it if there was a payoff. Is that the best way to go about it? And then we can schedule it on Pinterest, can we?

Heather Farris [00:17:02]:
That’s my absolute favorite way to do it, and it’s how I coach people through my membership too. What I like to do is, like, the first, week of the month, we’re actually beginning to create the very next month’s content. So we are working, like, often three to four weeks in advance. So if we were starting today, I would actually have you starting on January content. So this week, we would make a pin plan for our January content, and we would go and find our keywords for that content. Then next week, we’re gonna set aside an hour, and we’re gonna make all of those pins. And then the following week, we’re gonna sit down for an hour, and we are going to schedule all of those pins. Now generally, right when I find the keywords, I’m going ahead and generating a pin copy with my bot and just putting it in the sheet.

Heather Farris [00:17:41]:
So I’ve written the title. I found the keywords. I asked Hatch BT for description. It gives it to me. I edit it for voice, stick it in the sheet, and then it’s there in two weeks when I sit down to schedule.

Kylie Kelly [00:17:53]:
Amazing. So if if I was doing that ahead of time, what about the fact that I haven’t recorded January’s podcast episodes? Or would you be using old content for January?

Heather Farris [00:18:02]:
Generally, all new content is about thirty days behind. We have too many clients on the roster to be keeping up with their blog posts that are coming out this week. So and almost all of our clients are evergreen anyways.

Kylie Kelly [00:18:12]:
So as a good point you make as well, so I think evergreen content is the best to focus on. If you do have a timely offer so let’s say I was launching I’m launching a Mastermind next year. So if I was launching in February for that, is it still worth doing Pinterest Pins when it is something that’s time sensitive?

Heather Farris [00:18:26]:
Yes and no. So I generally do not do any Pinterest Pins for sales, like Black Friday, Christmas sales that are really short unless you’re running some sort of ads. If it’s, like, two to three day sale, I’m not wasting my time on that, I will do that more on social media and in email marketing. If it is more of an evergreen offer or if you can runway people to a lead magnet, your doors are gonna be open and then closed, open and closed. If you can send people to a lead magnet and then you put maybe a wait list on that page or something afterwards, that is a okay to do because you will be reopening it later, and they can at least put their name in.

Kylie Kelly [00:18:59]:
So exciting to me to think about because obviously this shows all about email marketing. Growing your email is nurturing and selling. Right? And how untapped is Pinterest in terms of growing my email? Like, I have not tapped into that audience whatsoever, and yet it is massive. So that’s really exciting.

Heather Farris [00:19:16]:
Yeah. And I get leads from there every day. I mean, there may be some days where it’s like one or two and then some days where it’s like five to ten. It just depends on what Pinterest is really pushing as far as your content that day, how much engagement pins are getting, how much reach that’s then getting. But the potential is there, and people are searching for email marketing stuff over there, and they have been for years. So, Kylie, get on it. And it’s free. Yeah.

Heather Farris [00:19:38]:
Like,

Kylie Kelly [00:19:39]:
but, yeah, I love that as well because people talk about having a paid ad strategy, which again is a different conversation. And, of course, each has its merits, but that costs money. So you’d have to be an established business with ad budgets to be able to get the leads from that. Whereas Pinterest, again, like set out your week so that you are creating that content and putting it out there, and then you’re getting leads all the time for free without having to, like, dance on social media or any of that.

Heather Farris [00:20:04]:
I I don’t I will not dance on social media, Kylie. It’s not my gig. No.

Kylie Kelly [00:20:07]:
You and I both. That’s why I love email so much. Okay. So let’s just have a really quick chat for anyone that’s listening that has a Pinterest account that maybe is five years old, that they haven’t looked at, that they probably made all the mistakes with. What do they do with that? And can they optimize that now going forward?

Heather Farris [00:20:23]:
Absolutely. So the first thing that I would tell them to do is watch my YouTube video on how to audit an old account. I have a video on that. Much like you, you probably have podcast episodes on everything people ask you about. Truly, step number one is to take a look at your current business and where you were in business on that Pinterest account previously. If, like me, you’re still in business doing the same offers, it’s probably just needs a refresh. If you’ve completely pivoted and you were doing, like, aesthetician work and now you are doing funnels, then you probably need to gut the Pinterest account, hide everything that was there before, or just start all over, create a brand new account. It’s up to you if you wanna gut it and completely rebuild or if you just wanna start new and rebuild from scratch.

Heather Farris [00:21:07]:
But that’s really where I would start is where are we in business today versus where were we five years ago when we last touched this thing. You’re probably gonna also wanna update the graphics cause your brand identity has probably changed several times in between. And, your website, making sure all your links are properly claimed, things like that.

Kylie Kelly [00:21:27]:
Yeah. Perfect. Alright. Well, I will link the YouTube videos. People can look at that as well in the show notes. Okay. That’s perfect. So this has been so good.

Kylie Kelly [00:21:34]:
I’m so excited to actually take action, Heather, and see. Let’s circle back at the end of 2025 and be like, oh my gosh, I’m getting this many outbound clicks thanks to Pinterest. I’ll be well chuffed.

Heather Farris [00:21:45]:
Yeah. No. You’re gonna do great. There’s there really is a lot of email marketing stuff on there. So if your audience is listening right now and they’re like, oh, well, how do I find out if I if my audience is there? Just go search for, like, your main offers. Go search in the search bar and see what comes up. If stuff comes up, chances are you

Kylie Kelly [00:22:03]:
should be there. I love as well in that search bar I think I’ve done that before where I’ve put in a keyword and it comes up with all these different suggestions underneath.

Heather Farris [00:22:07]:
The autofill. Yeah. It’s really great. So it’s just like Google in that way. It also we also have related search terms in the body of all the pins. You can find related search terms in there, so be paying attention to all of those little things. Pinterest is telling you what people are searching for. Use them.

Heather Farris [00:22:22]:
Use all the words.

Kylie Kelly [00:22:23]:
Yeah. I love that. And remember that it is a search engine. It’s not social media. So it’s something that you could do today, and it’s gonna pay off for years to come.

Heather Farris [00:22:32]:
Right? Truly. And YouTube this year, my business has thrived more than any other year from my YouTube strategy that I started in 02/2019. The opportunities, the reach I’ve gotten, the, you know, opportunities that I’ve been given. It it truly all comes back to the YouTube channel. They all tell me they found me on YouTube. So being a search engine, yes, it’s going to take time. You’re looking at six to nine months of building, consistently pinning, and all of this can be done in the background while you’re watching your favorite trash TV or listening to your favorite email marketing show. All of that can be done without you having to do your hair and makeup, without you even having to put pants on.

Heather Farris [00:23:09]:
You can just make pins in the background, and over time, it’s going to build. Whereas on Instagram, it just disappears in twenty four hours.

Kylie Kelly [00:23:17]:
Hours. Yeah. So your permission slip to step away from social if it feels good. I love that. And that’s why I’ve lent into email marketing and building my list with relationship based stuff. Right? Because I was like, the pressure to post and to have this perfect grid. And then I wasn’t doing anything and it was just a waste of time. So like I still shop on stories or when I want to, but it’s because I want to, not because I need to, which is such a big shift.

Kylie Kelly [00:23:39]:
One quick question. And I think I know the answer to this, but I always end my guest interviews with, of course, the question, the number one way that you’ve grown your email list in the last twelve months. What would it be?

Heather Farris [00:23:49]:
Actually, it’s been through, collaborations.

Kylie Kelly [00:23:52]:
Oh, I love that. I thought it was gonna be Pinterest related. There we go.

Heather Farris [00:23:56]:
No. Collaborations. It’s been, getting on podcasts, doing summits, and things like that. I’m really particular about where I show up, but it has been collaborations. Yeah. I love collabs.

Kylie Kelly [00:24:08]:
Oh my goodness. I love that. That’s how I make friends these days. It is literally through those collaborations. So that is, like, music to my ears. So good. Well, Heather, thank you so much for joining us. That has been so valuable.

Kylie Kelly [00:24:17]:
I can’t wait to take action myself and hear all of the wins that everybody has. We will put the links to everything in the show notes below, but I just really appreciate your time.

Heather Farris [00:24:26]:
Yeah. Thank you for having me, Kylie. I really appreciate it.

Kylie Kelly [00:24:28]:
Thank you so much for tuning into this episode of The Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoy this episode, please take a moment to rate and review the show and share it with others. Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I’ll see you in the next episode.