THE EMAIL GROWTH SHOW EPISODE 176
Twelve months ago, my email list sat at 2,862 subscribers.
Today?
6,108.
And not just random subscribers either – engaged, buying, replying, dream clients.
My average open rate over the last 90 days? 55.7%.
Click rate? 2.14%.
Way above industry standard.
And I did it without relying on social media.
Full transcript:
Let’s pull back the curtain properly.
No fluff.
No secrets.
No “just go viral” nonsense.
Just strategy.
Listen to this episode here:
TL:DR
What you’ll learn in this episode:
– My exact list growth numbers and why her email engagement is higher than industry standard
– My V² Visibility Framework she uses to grow her list sustainably
– Why I don’t use social media for list growth (and why you don’t have to either!)
– The bundles, summits, and collaborations that brought in thousands of subscribers
– The biggest mistakes business owners make with email marketing
Ready To Grow Your List Like This?
If you want predictable, relationship-based growth – not algorithm anxiety –
👉 Book a Business Breakthrough Audit.
I’ll personally review your visibility strategy, list growth plan, and offers and send you a tailored 3-step roadmap to help you grow sustainably without social media dependency.
No guessing.
No hustle.
Just clarity and momentum.
Book your audit here → https://kyliekelly.com/breakthrough
P.S. If you’re ready to stop throwing spaghetti at the wall and actually build a visibility system that works… this is your next move.
First – Why I Don’t Use Social Media for List Growth
Yes, I have Instagram.
No, it doesn’t run my business.
If Instagram disappeared tomorrow, I’d shrug and send an email.
Because I built my business on relationship-based marketing – not algorithm dependency.
As a former wedding photographer (hello perfectionism 🙃), I found the pressure to:
– Post daily
– Create aesthetic content
– Keep up with algorithm changes
– Perform constantly
Exhausting.
And I’m a mum of two little boys. Daily content wasn’t just draining – it was unrealistic.
So when I pivoted online, I doubled down on strategies that:
✔ Grow my email list
✔ Build real relationships
✔ Feel sustainable
✔ Actually convert
And that decision changed everything.
The V2 Visibility Framework That Fueled My Growth
Everything I’ve done sits inside my V2 Visibility Framework.
Imagine a capital “V.”
One side is Search & SEO:
– Pinterest
– YouTube
– Blogging
– PR
– Anything searchable
The other side is Collaborations & Relationships:
– Bundles
– Summits
– Podcast guesting
– Freebie swaps
– Email collaborations
– Guest speaking
– Networking
Over the last 12 months, I focused mostly on:
- Bundles & summits
- Podcast guesting
- Freebie swaps & email collaborations
Not everything.
Just a few things done consistently.
The Real Growth Drivers (With Numbers)
Let’s talk receipts.
🎉 Bundles & Summits
I participated in over 15 collaborations in 12 months.
The biggest growth came from the ones I hosted.
Birthday Bash Bundle
→ 2,700 subscribers joined
→ 1,300 remain (lesson: generic = leaky)
Ultimate Email Marketing Bundle
→ ~1,500 subscribers joined
→ Majority still engaged
The difference?
Specificity.
When your bundle directly solves your dream client’s problem, the retention is dramatically higher.
Alignment matters.
🎙 Podcast Guesting & Speaking
Smaller numbers.
Huge authority.
People listening while driving or folding laundry don’t always opt-in immediately – but credibility compounds.
And credibility sells.
🤝 Freebie Swaps & Email Collabs
Highly aligned audience swaps.
Example: collaborating with Alison Hardy.
Her audience = automation.
Mine = list growth.
Complementary, not competitive.
High-quality subscribers who were already primed.
That’s strategic visibility.
The Biggest Email Mistakes I See
1️⃣ Not Tracking What’s Working
If you don’t know what grew your list, how can you repeat it?
Track. Everything.
2️⃣ Only Focusing on Social
Likes don’t pay the bills.
Email does.
Build what you own.
3️⃣ Taking Email Too Seriously
Your inbox isn’t a corporate boardroom.
It’s a conversation.
Write like you talk.
Talk like you would over wine or coffee.
One of my favourite hacks?
Open a private Zoom room.
Hit record.
Talk it out.
Download the transcript.
Drop it into ChatGPT.
Turn it into an email.
Done.
Stop staring at a blinking cursor for 12 hours.
The Bigger Truth
Your audience might hang out on social.
But they buy in the inbox.
If Instagram disappears…
If TikTok gets banned…
If the algorithm tanks…
You can still hit send.
That’s power.
Ready To Grow Your List Like This?
If you want predictable, relationship-based growth – not algorithm anxiety –
👉 Book a Business Breakthrough Audit.
I’ll personally review your visibility strategy, list growth plan, and offers and send you a tailored 3-step roadmap to help you grow sustainably without social media dependency.
No guessing.
No hustle.
Just clarity and momentum.
Book your audit here → https://kyliekelly.com/breakthrough
P.S. If you’re ready to stop throwing spaghetti at the wall and actually build a visibility system that works… this is your next move.
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