THE EMAIL GROWTH SHOW EPISODE 223
I didn’t see this one coming.
A few months ago, I launched a $44 Business Breakthrough Audit. It was meant to be simple. Low pressure. A quick, personalised video to help women get unstuck.
Nothing fancy.
No funnel wizardry.
No grand expectations.
And then my inbox started blowing up.
One woman told me she got more clarity from this $44 audit than she did from a $5,000 mastermind.
At first, I honestly didn’t believe her. I thought she was just being kind.
Then I heard it again.
And again.
From different women, in completely different businesses.
And that’s when I realised this conversation wasn’t actually about the audit.
It was about clarity.
Connection.
And what really creates transformation.
Listen to this episode here:
TL:DR
What you’ll learn in this episode:
– Why clarity often beats complexity (and what “big programs” tend to miss)
– How intimacy and attention create real transformation, not just more information
– What these $44 audits have taught me about leadership, generosity, and depth
– Why sometimes the simplest offer you create ends up being your most powerful one
Sometimes It’s Not More Strategy
Sometimes the shift you need doesn’t come from more content or a bigger room.
It comes from being seen.
If you want personalised clarity on what’s actually holding your business back, you can start with a $44 Business Breakthrough Audit.
How Something Small Became So Powerful
These audits started as a side offer.
Something I could do between bigger projects.
Something personal.
Something genuinely helpful.
Inside each audit, I look at three things:
- Visibility
- Email list growth
- Offers
Women answer a few questions, then I go behind the scenes and record a private Loom video pulling their business apart with fresh eyes.
No templates.
No checklists.
No generic advice.
Just me, talking directly to her.
The videos usually run 20 to 30 minutes, and they’re deeply personal. I’m not speaking to an “ideal client avatar.” I’m speaking to one woman, exactly where she is.
And that intimacy changes everything.
Why Clarity Hits Harder Than Content
One woman told me she watched her audit twice and planned to watch it again.
Another said it was worth ten times the price.
Another, who had been in multiple masterminds, told me that one video gave her more clarity than six months of group coaching.
That stopped me in my tracks.
Because if that’s true, then maybe we’ve misunderstood where transformation actually comes from.
It doesn’t always come from access.
Or proximity.
Or volume.
Sometimes it comes from precision.
From being met exactly where you are by someone who is actually paying attention.
What We Lose As Things Get Bigger
As businesses scale, we automate.
We systemise.
We template.
And listen, I love a good system.
But no system can replace being seen.
When I record these audits, I’m not thinking about selling anything else. I’m thinking about helping someone see their business clearly.
Where they’re blocked.
Where they’re brilliant.
Where they’re playing smaller than they realise.
That moment of clarity is what creates the shift.
Not a perfect strategy.
Not another framework.
Clarity hands people their power back.
The Truth About Masterminds and Big Rooms
I’ve been on the other side too.
I’ve paid for masterminds that were beautifully run, full of smart women, with great content.
And still felt unseen.
Not because the coach wasn’t good.
But because the support wasn’t specific.
It was for the room.
Not for me.
And that’s not wrong. That’s just how group spaces work.
But growth doesn’t always happen in big rooms.
Sometimes it happens in quiet corners.
In one conversation.
In one reflection that cracks something open.
Why These Audits Work So Well
These $44 audits were never designed to make money.
They were designed to build trust.
Ironically, they ended up doing both.
Because when you genuinely help someone with no agenda, they remember. They come back. They tell their friends.
Not because you nurtured them through a funnel.
But because you actually gave a shit.
Many of these women have gone on to work with me in deeper ways. Not because I pushed them there, but because they felt seen.
That’s what builds real loyalty.
The Bigger Lesson Here
These audits have changed me.
They’ve reminded me why I started doing this work in the first place.
Not to be the biggest.
Not to be the flashiest.
But to be the most human.
Sometimes the thing holding someone back isn’t strategy.
It’s noise.
Distraction.
Too many voices.
And all they need is one clear mirror.
A Question For You
Where might you be overcomplicating things?
Where are you chasing bigger when your audience actually wants deeper?
Your next big win might not come from another launch, course, or funnel.
It might come from one small, potent offer.
The thing that feels obvious to you.
The thing you assume isn’t worth much.
For someone else, that could be everything.
If You’re Craving Real Clarity
If you want that kind of personalised clarity for your own business, this is exactly what my Business Breakthrough Audit offers.
It’s not fancy.
But it is real.
And it might just give you the clarity you didn’t know you needed.
Book your Business Breakthrough Audit and get clear on what actually matters next.
P.S. Don’t underestimate the power of what feels simple to you. Sometimes that’s where the biggest breakthroughs live.
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