Met me at an event this week? Take the free quiz →

The Email Growth Show · Show notes

Episode 182 · Solo episode

The #1 Thing Your Lead Magnet Needs To Do (But Most Don't)

· 10 min listen

About this episode

If you've ever created a freebie, promoted it like crazy and then wondered why those new subscribers never buy, this one is for you. Your lead magnet isn't just about growing your list, it's about attracting the right people and leading them toward your paid offer. I cover why so many lead magnets fail, why to teach the what but not the full how, how to structure your email sequence, and 5 key takeaways to make sure yours works.

The Email Growth Show

Grow your list without social media

EP 182: The #1 Thing Your Lead Magnet Needs To Do (But Most Don't)

With Kylie Kelly

Listen to the episode

What you'll learn

  • Why so many lead magnets fail to convert subscribers into buyers
  • How to make sure your lead magnet naturally leads to your paid offer
  • The power of teaching the what, but not the full how
  • How to structure your email sequence to turn freebie downloaders into paying clients
  • 5 key takeaways to make sure your lead magnet actually works

If you've ever created a freebie, promoted it like crazy, and then wondered why those new subscribers never actually buy from you, this episode is going to change everything.

Your lead magnet isn’t just about growing your email list - it’s about attracting the right people and leading them toward your paid offer. Today, I’m breaking down the number one mistake most business owners make with their lead magnets and how you can tweak yours to build demand for your offer while pre-qualifying the right subscribers.

Your lead magnet isn’t just about getting people on your list - it’s about nurturing the right audience and turning them into buyers!

Free · for every new episode

Grab the one sheet takeaways.

Podcasts are so easy to listen to and so much harder to act on afterwards. So every new episode gets its own cheat sheet: one page, with the key points, ready for when you finally sit down to do the thing.

More to listen to

Listener questions

Got a question for the show?

Record it in your own voice. I may answer it on a future episode.

Ask Kylie