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The Email Growth Show · Show notes

Episode 237 · Solo episode

Do You Still Need a Freebie in 2026? Let's Talk About It

· 14 min listen

About this episode

Do you still need a freebie in 2026? I break down the nuanced truth: the real question to ask before creating a new lead magnet, when you absolutely should have a freebie, and when another one is just beautifully designed procrastination. I also cover other ways to grow your email list without a traditional free resource. This isn't anti-freebie, it's pro-strategy.

The Email Growth Show

Grow your list without social media

EP 237: Do You Still Need a Freebie in 2026? Let's Talk About It

With Kylie Kelly

Listen to the episode

What you'll learn

  • The real question to ask before creating a new lead magnet
  • When you absolutely should have a freebie
  • When creating another one is just beautifully designed procrastination
  • Other ways to grow your email list without a traditional free resource
  • The difference between building doors… and building the house

In this episode, I’m breaking down the nuanced truth about freebies in 2026 - when they work, when they don’t, and what to focus on instead if you want sustainable, relationship-led growth.

This isn’t anti-freebie.
 It’s pro-strategy.

If you’ve been stuck in freebie planning mode… or wondering whether you need to create another one… this episode will help you zoom out and make a smarter decision.

If you’re done mistaking activity for alignment, this conversation is for you.

Mentioned Links:

EP 227: Workshops Are the Most Underrated Conversion Event in Online Business

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